{"id":11027,"date":"2020-11-04T11:45:39","date_gmt":"2020-11-04T10:45:39","guid":{"rendered":"https:\/\/overw8.de\/?post_type=portfolio&#038;p=11027"},"modified":"2021-05-19T10:21:47","modified_gmt":"2021-05-19T08:21:47","slug":"cyo-token","status":"publish","type":"portfolio","link":"https:\/\/overw8.de\/de\/making-of\/cyo-token\/","title":{"rendered":"Initial Coin Offering f\u00fcr cleyond"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604583470223{padding-top: 10% !important;padding-bottom: 9% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/cyo-coins-background.jpg?id=11084) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;5\/6&#8243; animation=&#8220;animation bottom-to-top&#8220; offset=&#8220;vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-9 vc_col-xs-10&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<p style=\"text-align: center;\">Der damalige CEO cleyonds Andreas Nold hatte gemeinsam mit einem Bekannten die Idee entwickelt, eine alternative Finanzierungsform f\u00fcr den Go 2 Market von <strong><a href=\"http:\/\/(\/de\/making-of\/cleyond\/)\" target=\"_blank\" rel=\"noopener noreferrer\">cleyond<\/a><\/strong> zu nutzen. Einen sog. ICO &#8211; Initial Coin Offering.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603982040682{padding-top: 6% !important;}&#8220;][vc_column animation=&#8220;animation bottom-to-top&#8220; offset=&#8220;vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">OVERW8 Beitrag<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1603961168793{padding-bottom: 5% !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69f4a548b5982\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><path fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\" d=\"m32 47l-20 15 8-24-18-14h22l8-23 8 23h22l-18 14 8 24z\"\/><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Konzeption Token<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69f4a548b5982.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69f4a548b5982.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69f4a548b5982.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69f4a548b5982.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69f4a548b5982.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69f4a548b5982.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69f4a548b5b2f\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m23 41l-1 5 5-1 15-15-4-4z\"\/><path d=\"m39 33l-4-4\"\/><path d=\"m23 8h-13v55h44v-55h-13\"\/><path d=\"m36 5v-4h-8v4h-4l-2 8h20l-2-8z\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Projektmanagement<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69f4a548b5b2f.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69f4a548b5b2f.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69f4a548b5b2f.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69f4a548b5b2f.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69f4a548b5b2f.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69f4a548b5b2f.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69f4a548b5c7e\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m1 29v6l6 6h38.5l15.5 12h2v-24-24h-2l-15.5 12h-38.5l-6 6z\"\/><path d=\"m19 41l-7 18h6l10-18\"\/><path d=\"m43 17v24\"\/><path d=\"m36 41v-24\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Launch Kampagne inkl. Whitepaper etc.<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69f4a548b5c7e.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69f4a548b5c7e.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69f4a548b5c7e.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69f4a548b5c7e.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69f4a548b5c7e.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69f4a548b5c7e.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69f4a548b5d95\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m44 18h10v45h-44v-45h10z\"\/><path d=\"m22 24v-13c0-5.523 4.477-10 10-10s10 4.477 10 10v13\"\/><path d=\"m34.887 48h4.113c1.887 0 3-1 3-3 0-1-1-3-3-3 0-3.604-3.277-6-7-6-3.295 0-6.413 2.978-7 6-2 0-3 2-3 3 0 2 1 3 3 3h10.434\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Customer Journey ICO Shop<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69f4a548b5d95.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69f4a548b5d95.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69f4a548b5d95.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69f4a548b5d95.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69f4a548b5d95.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69f4a548b5d95.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243; el_class=&#8220;align-center&#8220;]\t<div id=\"thb-iconbox-69f4a548b5e6a\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m16 1h32v62h-32z\"\/><path d=\"m28 5h8\"\/><path d=\"m16 51h32\"\/><path d=\"m16 9h32\"\/><circle stroke-linejoin=\"bevel\" cx=\"32\" cy=\"57\" r=\"2\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Special Social Media (incl. Telegram &amp; Co.)<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69f4a548b5e6a.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69f4a548b5e6a.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69f4a548b5e6a.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69f4a548b5e6a.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69f4a548b5e6a.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69f4a548b5e6a.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604586240660{padding-top: 6% !important;padding-bottom: 5% !important;background-color: rgba(250,243,222,0.74) !important;*background-color: rgb(250,243,222) !important;}&#8220;][vc_column animation=&#8220;animation bottom-to-top&#8220; offset=&#8220;vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">Das tun, das noch keiner getan hat<\/h2>\n<p style=\"text-align: center;\">Wie geht man etwas an, das so generell noch wenig getan wurde &#8211; und in Deutschland noch nie? Man holt sich soviel Information wie m\u00f6glich im Markt UND man arbeitet sich vom Groben zum Feinen, St\u00fcck f\u00fcr St\u00fcck f\u00fcr St\u00fcck.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220;][vc_column]\t\t\t\t\t<div id=\"thb-image-slider-19\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2500\" height=\"1232\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"trello-cyo\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo.jpg 2500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo-1024x505.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo-768x378.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo-1536x757.jpg 1536w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo-2048x1009.jpg 2048w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo-500x246.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo-800x394.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo-1280x631.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo-1920x946.jpg 1920w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo-640x315.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo-20x9.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo-320x158.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/trello-cyo-600x296.jpg 600w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604586616281{padding-top: 6% !important;padding-bottom: 4% !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-10&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h2 style=\"text-align: left;\">Creating something from nothing<\/h2>\n<p style=\"text-align: left;\">Parallel zu der Gestaltung des ICOs und Tokens befand sich auch die Kommunikation und das strategische Marketing von cleyond und ihrem Angebot noch in Limbo.<\/p>\n<h3>Die Herausforderung:<\/h3>\n<p>Wie genau sollte man dieses komplexe und so notwendige Verfahren so kommunizieren, dass potentielle Token K\u00e4ufer (in ihrem Charakter nah an einer B2C Zielgruppe dran) das<br \/>\n<strong>a) kapieren und<br \/>\nb) spannend finden<\/strong> w\u00fcrden?<\/p>\n<h3><em>Und dan noch einen Token konzipieren, der inhaltlich Sinn macht und zukunftsf\u00e4hig ist?<\/em><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604598236068{padding-top: 8% !important;padding-bottom: 8% !important;background-color: rgba(251,239,233,0.76) !important;*background-color: rgb(251,239,233) !important;}&#8220;][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-6 vc_col-md-10 vc_col-xs-10&#8243; css=&#8220;.vc_custom_1605027912457{padding-bottom: 3% !important;}&#8220;]\t\t\t\t\t<div id=\"thb-image-slider-76\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"982\" height=\"397\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/lex-entry-e1604586684906.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"lex-entry\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/lex-entry-e1604586684906.jpg 982w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/lex-entry-e1604586684906-768x310.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/lex-entry-e1604586684906-500x202.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/lex-entry-e1604586684906-800x323.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/lex-entry-e1604586684906-640x259.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/lex-entry-e1604586684906-320x129.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/lex-entry-e1604586684906-20x9.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/lex-entry-e1604586684906-600x243.jpg 600w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-10&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605027859833{padding-top: 10% !important;}&#8220;][vc_column_text]\n<h2><em>Exkurs:<\/em> Was ist ein ICO?<\/h2>\n<p><strong>Ein ICO = Initial Coin Offering.<\/strong><\/p>\n<p>Man entwickelt eine Blockchain basierte W\u00e4hrung, die hier im \u2018initial offering\u2019 das erste Mal ausgegeben wird. In gewisser Weise ist es eine Parallele zum sog. <strong>IPO = Initial Public Offering<\/strong>, bei dem eine Aktie erstmals am Markt ausgegeben wird. Bei beiden liegt der Charme darin, dass der K\u00e4ufer hofft, hier ein Schn\u00e4ppchen zu machen &#8211; und der Verk\u00e4ufer die Chance hat, in kurzer Zeit ordentlich Kapital einzusammeln.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604584223045{padding-top: 6% !important;padding-bottom: 30% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/token-konzept.jpg?id=11073) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; thb_row_title=&#8220;Konzeption Token&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-10&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h6 style=\"text-align: center;\">Schritt 1:<\/h6>\n<h2 style=\"text-align: center;\">Der Token &amp; seine Konzeption<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604584334415{padding-top: 8% !important;padding-bottom: 2% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-10&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">Infographics im Kern der Kommunikation<\/h2>\n<p style=\"text-align: center;\">Wenn es komplex wird, aber einfach r\u00fcberkommen soll, dann sind Infographics das Mittel der Wahl.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220;][vc_column]\t\t\t\t\t<div id=\"thb-image-slider-68\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"989\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"infographic-ico\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico.jpg 2000w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico-1024x506.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico-768x380.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico-1536x760.jpg 1536w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico-500x247.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico-800x396.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico-1280x633.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico-1920x949.jpg 1920w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico-640x316.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico-20x9.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico-320x158.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/infographic-ico-600x297.jpg 600w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604584327453{padding-top: 8% !important;padding-bottom: 2% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-6 vc_col-md-10&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">Ein starkes Key Visual macht den Aufschlag<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220;][vc_column]\t\t\t\t\t<div id=\"thb-image-slider-15\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"\" data-navigation=\"\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2378\" height=\"900\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/zak_horizontal.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"zak_horizontal\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/zak_horizontal.jpg 2378w, https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/zak_horizontal-768x291.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/zak_horizontal-1024x388.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/zak_horizontal-640x242.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/zak_horizontal-320x121.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/zak_horizontal-1280x484.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/zak_horizontal-1920x727.jpg 1920w, https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/zak_horizontal-20x9.jpg 20w\" sizes=\"(max-width: 2378px) 100vw, 2378px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604598354576{padding-top: 6% !important;padding-bottom: 4% !important;}&#8220; thb_row_title=&#8220;Projektmanagement&#8220;][vc_column offset=&#8220;vc_col-lg-8 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h6 style=\"text-align: center;\">Timing ist alles<\/h6>\n<h2 style=\"text-align: center;\">Wrong time wrong place? Oder im Gegenteil?<\/h2>\n<p style=\"text-align: center;\"><strong>In diesem Projekt gab es insofern eine Besonderheit, als dass das Timing eine besondere Rolle spielte.<\/strong><\/p>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_column_text]Der Developer, der urspr\u00fcnglich die Verwendung dieser Mechanik vorgeschlagen hatte, war gl\u00fchender Fan dieses Finanzierungsumfelds, das gerade in diesem Jahr 2018 seinen Charme zeigte. Gleichzeitig hatten ein paar Marktplayer, allen voran Savedroid mit ihrem Fake Scam, der \u2018lustigerweise\u2019 so tat, als w\u00e4re man mit dem Geld verschwunden, das ohnehin schon recht mysteri\u00f6se Umfeld imageseitig nachhaltig besch\u00e4digt. Letzteres geschah im Fr\u00fchjahr 2018, der CYO Token sollte ab Ende August promoted werden.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_column_text]Gleichzeitig war das Thema Recycling extrem ins \u00f6ffentliche Bewu\u00dftsein geraten &#8211; das Agenda Setting, das Medien und EU vorbereiteten, war massiv und w\u00e4re anderweitig unbezahlbar gewesen. Jedoch: W\u00fcrden die Menschen nach Ihrer angeblichen Betroffenheit handeln? Bei OVERW8 kannten wir die Thematik aus dem Bereich nachhaltige Energie nur zu gut &#8211; und zwar so, dass Menschen zwar dr\u00fcber reden, dass sie das gut f\u00e4nden, aber nicht danach handeln (in der Mafo und letztlich im Umsatz ein massiver Unterschied!) Aus dieser Perspektive schien der Moment perfekt.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; bg_gradient_direction=&#8220;0&#8243; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604598756154{padding-top: 10% !important;padding-bottom: 6% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/background-desk-1.jpg?id=11157) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-6 vc_col-md-9 vc_col-xs-10&#8243;][vc_single_image image=&#8220;11091&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604598285171{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;border-radius: 10px !important;}&#8220;][vc_column_text]\n<h2>Abgeraten, daf\u00fcr entschieden<\/h2>\n<p>Insgesamt rieten wir ab, empfahlen, den Plan auf Eis zu legen, sich klassischen Instrumenten zuzuwenden und das Thema nach der Jahreswende nochmal neu zu betrachten (wohl wissend, dass dadurch Auftragsvolumen wegfallen w\u00fcrde).<\/p>\n<h3 style=\"text-align: center;\"><em>cleyond entschied sich, das Risiko zu gehen.<\/em><\/h3>\n<p>Was absolut ok ist, weil unternehmerischer Instinkt und\/oder Risikobereitschaft, Priorit\u00e4ten extrem individuell ist. In einem solchen Fall tun wir, was wir tun k\u00f6nnen: Nach bestem Wissen und Gewissen aus der Expertise, die wir haben, Input \u00fcber die von uns wahrgenommene Risiko-\/Chancen-Struktur zu geben &#8211; und dann an die Seitenlinie zur\u00fccktreten.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604598530143{padding-top: 6% !important;padding-bottom: 4% !important;}&#8220; thb_row_title=&#8220;Kampagne&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">Durchziehen<\/h2>\n<p style=\"text-align: center;\">Nachdem die Entscheidung, es durchzuziehen getroffen worden war, war klar: Lasst uns alles tun, um zu zeigen<\/p>\n<blockquote><p>\u201cDas hier ist ein richtig guter Token mit deutscher Qualit\u00e4t, Substanz und Zukunft.\u201d<\/p><\/blockquote>\n<p style=\"text-align: center;\">Und mit solider juristischer Basis (ein wahre Challenge in sich in Deutschland 2018!). Alle Kommunikationsmaterialien mussten nat\u00fcrlich auch verbraucherschutzrechtlich astrein sein.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604585978499{background-color: #faf3de !important;}&#8220;][vc_column width=&#8220;1\/3&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604585860706{padding-top: 25% !important;padding-right: 15% !important;padding-bottom: 25% !important;padding-left: 15% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Cyo-Token-coin-1.jpg?id=11112) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; offset=&#8220;vc_col-xs-12&#8243;][vc_column_text]\n<h4 style=\"text-align: center;\">Wenn schon ein Token, dann ein richtig geiler =&gt; der Branded Token.<\/h4>\n<p style=\"text-align: center;\">Jeder Mensch w\u00fcrde seine \u2018eigenen\u2019 bekommen k\u00f6nnen, eingraviert in der Blockchain f\u00fcr immer!<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/3&#8243; css=&#8220;.vc_custom_1604585867814{padding-top: 25% !important;padding-right: 20% !important;padding-bottom: 25% !important;padding-left: 20% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Whitepaper-Cyo-Token-2.jpg?id=11139) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; offset=&#8220;vc_col-xs-12&#8243;][vc_column_text css=&#8220;.vc_custom_1604909577359{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;background-color: rgba(255,255,255,0.9) !important;*background-color: rgb(255,255,255) !important;border-radius: 10px !important;}&#8220;]\n<h4 style=\"text-align: center;\">Das Whitepaper<\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/3&#8243; css=&#8220;.vc_custom_1604585874106{padding-top: 25% !important;padding-right: 20% !important;padding-bottom: 25% !important;padding-left: 20% !important;background: #faf3de url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Cyo-Token-coin2.jpg?id=11131) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; offset=&#8220;vc_col-xs-12&#8243;][vc_column_text css=&#8220;.vc_custom_1604909584996{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;background-color: #ffffff !important;border-radius: 10px !important;}&#8220;]\n<h4 style=\"text-align: center;\">Eingebaute Multiplikations-Mechanismen<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604585969153{background-color: #faf3de !important;}&#8220;][vc_column width=&#8220;1\/3&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604585881893{padding-top: 26% !important;padding-right: 20% !important;padding-bottom: 26% !important;padding-left: 20% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/2pager-Cyo-Token-2.jpg?id=11135) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; offset=&#8220;vc_col-xs-12&#8243;][vc_column_text css=&#8220;.vc_custom_1604909591953{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;background-color: rgba(255,255,255,0.9) !important;*background-color: rgb(255,255,255) !important;border-radius: 10px !important;}&#8220;]\n<h4 style=\"text-align: center;\">2 Pager f\u00fcr Investoren<\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/3&#8243; css=&#8220;.vc_custom_1604585961718{padding-top: 26% !important;padding-right: 20% !important;padding-bottom: 26% !important;padding-left: 20% !important;background: #faf3de url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Cyo-Token-coin3.jpg?id=11133) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; offset=&#8220;vc_col-xs-12&#8243;][vc_column_text css=&#8220;.vc_custom_1604909599648{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;background-color: #ffffff !important;border-radius: 10px !important;}&#8220;]\n<h4 style=\"text-align: center;\">Media Planung<\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/3&#8243; css=&#8220;.vc_custom_1604585895406{padding-top: 26% !important;padding-right: 20% !important;padding-bottom: 26% !important;padding-left: 20% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Telegram-cyo-3.jpg?id=11137) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; offset=&#8220;vc_col-xs-12&#8243;][vc_column_text css=&#8220;.vc_custom_1604909608795{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;background-color: rgba(255,255,255,0.9) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(255,255,255) !important;border-radius: 10px !important;}&#8220;]\n<h4 style=\"text-align: center;\">Social Media &#8211; Specialty:<br \/>\nTelegram + Community<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604598798447{padding-top: 8% !important;}&#8220; thb_row_title=&#8220;Special Social Media&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-4&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\">Charakterst\u00e4rke bewiesen<\/h6>\n<h2 style=\"text-align: center;\">Ein unmoralisches Angebot<\/h2>\n<p>Obwohl an pers\u00f6nlichen Netzwerken alles aktiviert wurde, was ging, aktiver Outreach Richtung VCs und Family Offices durchgef\u00fchrt wurde, zeigte sich letztlich die Telegram Gruppe mit ihren \u00fcber 10.000 Mitglidern als effektivstes Werkzeug.<\/p>\n<p>\u00dcber diese Telegram Gruppe traf im September eine Anfrage ein, in der es um eine eventuelle millionenschwere Investition ging. Die Geschichte, die sich ab da abspielte ist weniger ein Showcase als ein Gaunerst\u00fcck.[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604598807750{padding-top: 8% !important;background-color: rgba(244,208,189,0.41) !important;*background-color: rgb(244,208,189) !important;}&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><strong>F\u00fcr den Moment sei genug damit gesagt:<\/strong> Das Geld war da. In Bar. In einer seltsamen Mail\u00e4nder Bar in einer seltsamen Ecke Mailands. Ein Tarantino Film h\u00e4tte kaum seltsamer sein k\u00f6nnen.<\/p>\n[\/vc_column_text][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnaXBoeS5jb20lMkZlbWJlZCUyRlpkNXdpZGk0ZGdOcnh3aHhiayUyMiUyMHdpZHRoJTNEJTIyNDgwJTIyJTIwaGVpZ2h0JTNEJTIyMjY3JTIyJTIwZnJhbWVCb3JkZXIlM0QlMjIwJTIyJTIwY2xhc3MlM0QlMjJnaXBoeS1lbWJlZCUyMiUyMGFsbG93RnVsbFNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUzQ3AlM0UlM0NhJTIwaHJlZiUzRCUyMmh0dHBzJTNBJTJGJTJGZ2lwaHkuY29tJTJGZ2lmcyUyRnRhcmFudGluby1nb2xkZW4tZ2xvYmVzLTIwMjAtZ29sZGVuZ2xvYmVzLVpkNXdpZGk0ZGdOcnh3aHhiayUyMiUzRSUzQyUyRmElM0UlM0MlMkZwJTNF[\/vc_raw_html][vc_column_text]\n<p style=\"text-align: center;\">Das Geld anzunehmen juristisch und wahrscheinlich auch moralisch unm\u00f6glich, aber: Im Prinzip machbar. Verlockend Die Summe h\u00e4tte den Go2Market bequem finanziert.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1604587640930{padding-top: 7% !important;padding-bottom: 7% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Paper-crumpled.jpg?id=10650) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-8&#8243;][vc_row_inner el_class=&#8220;align-center&#8220;][vc_column_inner offset=&#8220;vc_col-lg-9&#8243;][vc_column_text]\n<blockquote>\n<p style=\"text-align: center;\">\u201cDie Inhaber von cleyond haben keine Sekunde gezuckt, obwohl es ungeheuer verlockend gewesen sein muss. Es war ein echter Charaktertest, der bestanden wurde.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: center;\">Kristin Reinbach, CEO OVERW8<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1604598032419{background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/grunge-background.jpg?id=11153) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column fixed=&#8220;thb-fixed&#8220; width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1605027697581{background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/jungle-path1.jpg?id=11149) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; offset=&#8220;vc_col-lg-6 vc_col-md-6 vc_col-xs-12&#8243;][vc_row_inner el_class=&#8220;align-center&#8220;][vc_column_inner width=&#8220;1\/3&#8243; offset=&#8220;vc_col-xs-2&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;7\/12&#8243; offset=&#8220;vc_col-lg-7 vc_col-md-7 vc_col-xs-7&#8243;][vc_column_text css=&#8220;.vc_custom_1604909658198{padding-top: 30% !important;padding-bottom: 30% !important;}&#8220;]\n<h3>Die Wahrnehmung \u00fcber die Risiko- \/ Chancenprofile des ICOs vs. klassischer Instrumente verschob sich zunehmen zu Gunsten derer.<\/h3>\n<p>Der Vollst\u00e4ndigkeit halber sei gesagt, dass dieser Weg sich auch nicht als weniger dornig oder riskant herausstellte \u2013 was aber eine andere Geschichte ist.<\/p>\n<p>Dieser ICO, einer der ersten \u00fcberhaupt in Deutschland, wurde vor der Pr\u00e4gung der M\u00fcnzen Ende September eingestellt.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1605027705433{background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/jungle-path2.jpg?id=11151) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; offset=&#8220;vc_col-lg-6 vc_col-md-6 vc_col-xs-12&#8243;][vc_row_inner el_class=&#8220;align-center&#8220;][vc_column_inner width=&#8220;7\/12&#8243; offset=&#8220;vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-offset-1 vc_col-md-7 vc_col-sm-offset-1 vc_col-xs-7&#8243;][vc_column_text css=&#8220;.vc_custom_1605094912230{padding-top: 30% !important;padding-bottom: 100% !important;}&#8220;]<strong>So ist es beim Versuch geblieben, dennoch:<\/strong> Irgendwann ist immer jemand der erste. Er oder sie hat es am schwersten. Noch ist alles Dschungel. Der Pfad ist noch nicht gelegt.<\/p>\n<p>Doch jeder, der danach kommt, wird es eine Spur leichter haben, auf etwas mehr Erfahrung mit dem Gel\u00e4nde aufbauen.<\/p>\n<h3>Das ist Unternehmertum.<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1605095010382{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; el_class=&#8220;align-right&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605095064076{padding-top: 12% !important;padding-right: 2% !important;padding-bottom: 8% !important;padding-left: 2% !important;border-radius: 10px !important;}&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">Das ist Innovation.<\/h2>\n<p style=\"text-align: center;\">Nicht immer wird eine h\u00fcbsche PR Story daraus.<\/p>\n<p style=\"text-align: center;\">Doch: Wenn es nie einer wagt, kann es auch keinem gelingen.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #bf0000;\"><em>Was wagen Sie als N\u00e4chstes?<\/em><\/span><\/h3>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;5\/12&#8243; css=&#8220;.vc_custom_1605095042469{padding-top: 55% !important;padding-bottom: 55% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Cleyond-keyvisual.jpg?id=11124) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; offset=&#8220;vc_col-lg-offset-1 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1603981805969{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #bf0000 !important;}&#8220;][vc_column thb_color=&#8220;thb-light-column&#8220; width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-offset-2&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\">Wollen Sie etwas \u00c4hnliches tun?<\/h2>\n<p style=\"text-align: center;\">Jede Situation, Ziel, Unternehmen ist anders. Gern beraten wir Sie, was bei Ihnen passen w\u00fcrde.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-offset-1&#8243;][mvc_advanced_button align=&#8220;center&#8220; btn_text=&#8220;Termin vereinbaren&#8220; border_width=&#8220;1&#8243; btn_size=&#8220;14&#8243; btn_url=&#8220;url:https%3A%2F%2Fcal.mixmax.com%2Fkristinreinbach_o8|title:Kontaktieren%20Sie%20uns|target:_blank&#8220; btn_radius=&#8220;1&#8243; btn_clr=&#8220;#000000&#8243; btn_bg=&#8220;#ffffff&#8220; btn_hvrclr=&#8220;#ffffff&#8220; btn_hvrbg=&#8220;#bf0000&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Konzeption &#038; Kommunikation f\u00fcr einen der ersten ICOs Deutschlands.<\/p>\n","protected":false},"author":1,"featured_media":9254,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_has_post_settings":[],"footnotes":""},"tags":[],"class_list":["post-11027","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-social-media"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[1,3],"highlights":[],"isAutoShareEnabled":false,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Initial Coin Offering f\u00fcr cleyond | Deutschland und ein ICO: Geht das?<\/title>\n<meta name=\"description\" content=\"Finanzierung mal anders: \u00dcber einen der ersten Versuche, einen ICO in Deutschland seri\u00f6s durchzuf\u00fchren. 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