{"id":11173,"date":"2020-11-06T10:31:06","date_gmt":"2020-11-06T09:31:06","guid":{"rendered":"https:\/\/overw8.de\/?post_type=portfolio&#038;p=11173"},"modified":"2020-11-11T13:38:41","modified_gmt":"2020-11-11T12:38:41","slug":"sooo-kristin","status":"publish","type":"portfolio","link":"https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/","title":{"rendered":"Sooo Kristin"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602845066310{padding-top: 10vh !important;}&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-10&#8243;][vc_row_inner][vc_column_inner][vc_column_text animation=&#8220;animation bottom-to-top&#8220;]\n<h3 style=\"text-align: center;\">Was OVERW8 tat<\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1602773061784{padding-bottom: 5% !important;}&#8220;][vc_column width=&#8220;1\/3&#8243;]\t<div id=\"thb-iconbox-69e74ef57da9c\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m16 24h22\"\/><path d=\"m16 34h22\"\/><path d=\"m16 44h22\"\/><path d=\"m16 54h22\"\/><path d=\"m12 24h-4\"\/><path d=\"m12 34h-4\"\/><path d=\"m12 44h-4\"\/><path d=\"m12 54h-4\"\/><path d=\"m14 8h-13v55h44v-55h-13\"\/><path d=\"m27 5v-4h-8v4h-4l-2 8h20l-2-8z\"\/><path d=\"m63 3v50l-4 8-4-8v-50z\"\/><path d=\"m55 7h-4v10\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Rebranding<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69e74ef57da9c.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69e74ef57da9c.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69e74ef57da9c.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69e74ef57da9c.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69e74ef57da9c.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69e74ef57da9c.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/3&#8243;]\t<div id=\"thb-iconbox-69e74ef57db41\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m23 1h32v62h-46v-48z\"\/><path d=\"m9 15h14v-14\"\/><path d=\"m23 41l-1 5 5-1 15-15-4-4z\"\/><path d=\"m39 33l-4-4\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Website Makeover<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69e74ef57db41.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69e74ef57db41.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69e74ef57db41.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69e74ef57db41.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69e74ef57db41.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69e74ef57db41.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/3&#8243;]\t<div id=\"thb-iconbox-69e74ef57db96\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m1 59l21-8 20 8 21-8v-46l-21 8-20-8-21 8z\"\/><path d=\"m22 5v46\"\/><path d=\"m42 13v46\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Social Media<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69e74ef57db96.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69e74ef57db96.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69e74ef57db96.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69e74ef57db96.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69e74ef57db96.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69e74ef57db96.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605007531940{padding-top: 8% !important;padding-right: 3% !important;padding-bottom: 8% !important;padding-left: 3% !important;background: #fbfbfb url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/background-olderwebsite-1.jpg?id=11360) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-6 vc_col-xs-12&#8243;][vc_column_text css=&#8220;.vc_custom_1605011824583{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-color: rgba(255,255,255,0.69) !important;*background-color: rgb(255,255,255) !important;border-radius: 10px !important;}&#8220;]\n<h2 style=\"text-align: center;\">Die Situation<\/h2>\n<p>OVERW8 Inhaberin <a href=\"https:\/\/kristinreinbach.net\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kristin Reinbach<\/strong><\/a> f\u00fchrte seit l\u00e4ngerem ihren eigenen Blog, der jedoch im Zuge der OVERW8 Aktivit\u00e4ten und einen Lockdown on top ziemlich vernachl\u00e4ssigt wurde. Im Fr\u00fchsommer 2020 und im Rahmen der internen Initiative \u201cLevelup\u201d schlug das damals aktive Core- und Leverage-Team vor: Dieser Blog und das Personal Branding der Inhaberin solle aufgefrischt werden und mit mehr Autorit\u00e4t auftreten.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243; animation=&#8220;animation bottom-to-top&#8220; offset=&#8220;vc_col-lg-5 vc_col-md-8&#8243;][vc_single_image image=&#8220;11364&#8243; img_size=&#8220;full&#8220; alignment=&#8220;right&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1605009094690{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; el_class=&#8220;align-right&#8220;][vc_column width=&#8220;1\/3&#8243; css=&#8220;.vc_custom_1605009263344{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}&#8220; offset=&#8220;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-12&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\">Klarheit siegt<\/h6>\n<h2 style=\"text-align: center;\">Der Arbeitsprozess<\/h2>\n<p style=\"text-align: center;\">Interessanterweise war anfangs die Versuchung gro\u00df, sich nicht an die \u00fcblichen Abl\u00e4ufe zu halten \u201cimmerhin wissen ja eh alle, was sie tun\u201d. Was nat\u00fcrlich Quatsch war und zu einer unn\u00f6tigen Schleife f\u00fchrte.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1605037280475{padding-top: 8% !important;padding-right: 12% !important;padding-bottom: 12% !important;padding-left: 12% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/KR-Basis.jpg?id=11346) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; offset=&#8220;vc_col-md-6 vc_col-xs-12&#8243;][vc_column_text css=&#8220;.vc_custom_1605009235718{padding-top: 10% !important;padding-right: 8% !important;padding-bottom: 20% !important;padding-left: 8% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/note-KR-01.png?id=11282) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;]\n<h3 style=\"text-align: center;\">Die konzeptionelle Basis<\/h3>\n<p style=\"text-align: center;\">Was sollten die Markengrundlagen sein? Was die \u00fcber- und unterschwelligen Botschaften? F\u00fcr Creative Director Kristin Reinbach gar nicht so einfach, einen solchen Prozess zu moderieren (wie sonst \u00fcblich) und selbst das \u2018Sujet\u2019 zu sein.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604932712102{padding-top: 3% !important;padding-bottom: 3% !important;background: #f4f4f4 url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Background-budget-time1.jpg?id=11294) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;3\/4&#8243; animation=&#8220;animation bottom-to-top&#8220; offset=&#8220;vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-7 vc_col-xs-12&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605037095805{padding-top: 15% !important;padding-bottom: 30% !important;background: #ffffff url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/time-budget.jpg?id=11351) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8220;][vc_row_inner][vc_column_inner width=&#8220;1\/6&#8243; offset=&#8220;vc_hidden-xs&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243; offset=&#8220;vc_col-xs-12&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\">Die wahre Grenze<\/h6>\n<h2 style=\"text-align: center;\">Mindset und Komfortzone<\/h2>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: center;\">Im Kontrast zu Kundenbudgets war dadurch, dass intern daran gearbeitet wurde, Zeit und Geld jetzt erstmal keine Begrenzung vorhanden. Umso sichtbarer wurde, dass es weniger darum ging, was design- und technikseitig ging, sondern vielmehr um darum, sich aus der eigenen Komfortzone heraus zu bewegen.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/6&#8243; offset=&#8220;vc_hidden-xs&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604999281152{padding-top: 6% !important;padding-bottom: 4% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/stains-3.jpg?id=11353) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-7 vc_col-md-10&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<blockquote>\n<p style=\"text-align: center;\">\u201cAuch und gerade weil ich im Marketing arbeite, empfinde ich eine gewisse Zur\u00fcckhaltung typischerweise als positiv. Gleichzeitig ist mit dem Schub ins Digitale, wie er dieses Jahr passiert ist. Kristallklar, dass das nicht die L\u00f6sung sein kann. Also musste ich mich dem \u00f6ffnen, selbst auch so zu entscheiden, wie ich es f\u00fcr eine Kundin empfohlen h\u00e4tte.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: center;\">&#8211; Kristin Reinbach<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605036767603{padding-top: 10% !important;padding-bottom: 10% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/old-white-brick-wall-background-texture-PN85D8Q.jpg?id=10966) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;2\/3&#8243; el_class=&#8220;align-center&#8220; offset=&#8220;vc_col-lg-4 vc_col-md-6 vc_col-xs-10&#8243;][vc_column_text]\n<p style=\"text-align: center;\">Effizienz kam wieder rein, als wir es wagten, die ganz grundlegenden Arbeitsprozesse exakt so zu gehen, wie wir es f\u00fcr einen Kunden gemacht h\u00e4tten.<\/p>\n[\/vc_column_text][vc_column_text]\n<h2 style=\"text-align: center;\"><em>Solide.<\/em><\/h2>\n[\/vc_column_text][vc_icon icon_fontawesome=&#8220;fas fa-arrow-up&#8220; color=&#8220;custom&#8220; align=&#8220;center&#8220; custom_color=&#8220;#bf0000&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\"><em>Schritt f\u00fcr Schritt.<\/em><\/h2>\n[\/vc_column_text][vc_icon icon_fontawesome=&#8220;fas fa-arrow-up&#8220; color=&#8220;custom&#8220; align=&#8220;center&#8220; custom_color=&#8220;#bf0000&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\"><em>Von unten her die Basis legen.<\/em><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-8 vc_col-xs-10&#8243;][vc_single_image image=&#8220;11303&#8243; img_size=&#8220;full&#8220; alignment=&#8220;right&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604997970280{padding-top: 8% !important;padding-bottom: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; thb_row_title=&#8220;Die Markenbotschaft&#8220;][vc_column offset=&#8220;vc_col-lg-4 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604936396912{border-radius: 10px !important;}&#8220;][vc_column_text]\n<h6 style=\"text-align: center;\">Grundlagen legen<\/h6>\n<h2 style=\"text-align: center;\">Die Markenbotschaft<\/h2>\n<p style=\"text-align: center;\">Also ging es einen Schritt zur\u00fcck, um Positionierung und Botschaften festzulegen. Als echter Team-Prozess \u00fcbrigens \u2018gef\u00fcttert\u2019 vom Input des ganzen Teams, am Ende erst gefiltert durch die o8 Inhaberin selbst.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1605009687696{padding-top: 36% !important;padding-bottom: 36% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Not-trying-to-fit-in1.jpg?id=11371) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1605009694143{padding-top: 36% !important;padding-bottom: 36% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Not-trying-to-fit-in2.jpg?id=11369) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605010198488{padding-top: 3% !important;padding-bottom: 1% !important;background-color: #faf3de !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;11375&#8243; img_size=&#8220;full&#8220; alignment=&#8220;right&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604923262721{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;background-color: rgba(250,243,222,0.5) !important;*background-color: rgb(250,243,222) !important;border-radius: 10px !important;}&#8220;][vc_column_text]\n<h3 style=\"text-align: center;\"><em>Und siehe da: Danach ging es ganz z\u00fcgig in die neue Richtung.<\/em><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604936969842{padding-top: 8% !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h6 style=\"text-align: center;\">Neue Tools, neues Gl\u00fcck<\/h6>\n<h2 style=\"text-align: center;\">Online kreativ wie online<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604936978086{padding-bottom: 3% !important;}&#8220;][vc_column width=&#8220;3\/4&#8243; el_class=&#8220;align-center&#8220; offset=&#8220;vc_col-lg-3 vc_col-md-4 vc_col-xs-11&#8243;][vc_column_text]Dieser Brand Design Prozess war das erste Mal, dass wir einen Kreativ-Prozess mit dem Online Tool <strong><a href=\"https:\/\/miro.com\/app\" target=\"_blank\" rel=\"noopener noreferrer\">MIRO<\/a><\/strong> unterst\u00fctzten. Da es ein inhouse Projekt war, konnten wir hier ja auch gefahrfrei experimentieren.[\/vc_column_text][\/vc_column][vc_column width=&#8220;3\/4&#8243; offset=&#8220;vc_col-lg-3 vc_col-md-4 vc_col-xs-11&#8243;][vc_column_text]Kurz zuvor war uns erschreckend klar geworden, dass die reine Remote Situation, die sich durch Corona ergeben hatte, uns nachhaltig der M\u00f6glichkeit beraubt hatte, uns f\u00fcr kritische, strategische, kreative Themen eben doch mal offline zusammen zu setzen.<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;3\/4&#8243; offset=&#8220;vc_col-lg-3 vc_col-md-4 vc_col-xs-11&#8243;][vc_column_text]Mit <strong><a href=\"https:\/\/miro.com\/app\" target=\"_blank\" rel=\"noopener noreferrer\">MIRO<\/a><\/strong> wurde der Prozess endlich wieder so intuitiv und vor allem schnell wie zuvor. Wenn nicht sogar noch schneller.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220;][vc_column]\t\t\t\t\t<div id=\"thb-image-slider-41\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2500\" height=\"1110\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"miro-look-SK\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK.jpg 2500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK-1024x455.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK-768x341.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK-1536x682.jpg 1536w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK-2048x909.jpg 2048w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK-500x222.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK-800x355.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK-1280x568.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK-1920x852.jpg 1920w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK-640x284.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK-20x9.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK-320x142.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/miro-look-SK-600x266.jpg 600w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604999301902{padding-top: 6% !important;padding-bottom: 4% !important;background: #faf3de url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/stains2.jpg?id=11355) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-6 vc_col-md-10&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<blockquote>\n<p style=\"text-align: center;\">\u201cDurch das ver\u00e4nderte Vorgehen war unser Brand Design ca. 30% schneller und noch rascher auf den Punkt gebracht als zuvor.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: center;\">&#8211; Kristin Reinbach<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604942322460{padding-top: 10% !important;padding-bottom: 5% !important;}&#8220;][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_col-lg-8 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h6 style=\"text-align: center;\">Dann doch<\/h6>\n<h2 style=\"text-align: center;\">Ein neuer Name<\/h2>\n<p style=\"text-align: center;\">Spannend war auch, dass die neue Optik sich relativ schnell fand, irgendwas jedoch schien immer noch zu fehlen. Die richtige Klammer. Das gewisse Etwas. Und &#8211; wie auch bei einem Kunden &#8211; wurde klar: Das mit dem Namen, das geht so nicht. Das muss sich \u00e4ndern, sonst ist der ganze Rest umsonst gewesen.<\/p>\n[\/vc_column_text]\t\t\t\t\t<div id=\"thb-image-slider-81\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2052\" height=\"1132\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"Name-SK\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK.jpg 2052w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK-1024x565.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK-768x424.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK-1536x847.jpg 1536w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK-2048x1130.jpg 2048w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK-500x276.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK-800x441.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK-1280x706.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK-1920x1059.jpg 1920w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK-640x353.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK-20x11.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK-320x177.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Name-SK-600x331.jpg 600w\" sizes=\"(max-width: 2052px) 100vw, 2052px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220;][vc_column]\t\t\t\t\t<div id=\"thb-image-slider-84\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2500\" height=\"798\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"Quote-SK\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK.jpg 2500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK-1024x327.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK-768x245.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK-1536x490.jpg 1536w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK-2048x654.jpg 2048w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK-500x160.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK-800x255.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK-1280x409.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK-1920x613.jpg 1920w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK-640x204.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK-320x102.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK-20x6.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Quote-SK-600x192.jpg 600w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604998104625{padding-top: 10% !important;padding-bottom: 5% !important;}&#8220; thb_row_title=&#8220;Website Makeover&#8220;][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_col-lg-6 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h6 style=\"text-align: center;\">WordPress Lego<\/h6>\n<h2 style=\"text-align: center;\">Website Makeover<\/h2>\n<p style=\"text-align: center;\">Auf Basis eines passenden Templates sowie der schon vorhandenen Brand Elements wie Schriften, Farben, Imagery war die Website innerhalb von wenigen Tage auf neustem Stand:<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-left&#8220; css=&#8220;.vc_custom_1605010407602{padding-top: 1% !important;padding-bottom: 6% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Web-dev2.jpg?id=11378) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_column_text]\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Mock-UpPresentationjj.gif\" alt=\"\" width=\"673\" height=\"492\" \/><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604944691909{padding-top: 3% !important;padding-bottom: 3% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;1\/2&#8243; el_class=&#8220;align-center&#8220;]\t\t\t\t\t<div id=\"thb-image-slider-69\" class=\"thb-image-slider slick thb-image-slider-style2       \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"2887\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"SK-website\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2.jpg 1400w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2-497x1024.jpg 497w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2-768x1584.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2-745x1536.jpg 745w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2-993x2048.jpg 993w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2-500x1031.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2-800x1650.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2-1280x2640.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2-640x1320.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2-320x660.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2-20x41.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-website-2-600x1237.jpg 600w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][\/vc_row][vc_row thb_row_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604998052724{background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Concrete-background3.jpg?id=3427) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; thb_row_title=&#8220;Neue Brand Identity&#8220;][vc_column width=&#8220;7\/12&#8243; css=&#8220;.vc_custom_1604943440412{padding-top: 20% !important;padding-right: 5% !important;padding-bottom: 10% !important;padding-left: 10% !important;}&#8220;][vc_column_text]\n<h6 style=\"text-align: center;\">SoooKristin<\/h6>\n<h2 style=\"text-align: center;\">Neue Brand Identity<\/h2>\n[\/vc_column_text][vc_single_image image=&#8220;11326&#8243; img_size=&#8220;full&#8220; alignment=&#8220;right&#8220; css=&#8220;.vc_custom_1604943862197{margin-right: -5% !important;border-right-width: -5% !important;padding-right: -5% !important;}&#8220;][\/vc_column][vc_column width=&#8220;5\/12&#8243;][vc_single_image image=&#8220;11322&#8243; img_size=&#8220;large&#8220; alignment=&#8220;right&#8220; css=&#8220;.vc_custom_1604942925277{margin-right: -5% !important;border-right-width: -5% !important;padding-right: -5% !important;}&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604999320999{padding-top: 6% !important;padding-bottom: 4% !important;background: #faf3de url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/stains1.jpg?id=11357) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-6 vc_col-md-10&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<blockquote>\n<p style=\"text-align: center;\">\u201cDanke an mein Team! Ohne die freundlichen Schubser meines Teams h\u00e4tte ich mir zu lange in meiner Pseudo Bescheidenheit gefallen. Ich bin froh drum, dass mir in den Hintern getreten wurde. Man muss wissen, wann man auf andere h\u00f6ren sollte. Dass es sich unbequem anf\u00fchlte, war da ein eindeutig gutes Zeichen.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: center;\">&#8211; Kristin Reinbach<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604998082316{padding-top: 8% !important;}&#8220; thb_row_title=&#8220;Social Media&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-5&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\">Konsequent<\/h6>\n<h2 style=\"text-align: center;\">Social Media<\/h2>\n<p style=\"text-align: center;\">Kristin Reinbach Instagram Kanal wurde umbenamst, die dazugeh\u00f6rige Facebook Page eingerichtet (vor allem technisch notwendig), ein Set an Canva Templates f\u00fcr die Social Media Posts entwickelt.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;bottom&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-right&#8220; css=&#8220;.vc_custom_1604945336469{padding-top: 8% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Social-Media-SK.jpg?id=11331) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-4&#8243;][vc_column_text]\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/SK-mobile-IG.gif\" alt=\"\" width=\"340\" height=\"510\" \/><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605012082171{padding-top: 6% !important;padding-bottom: 4% !important;background-color: #bf0000 !important;}&#8220;][vc_column width=&#8220;1\/6&#8243; offset=&#8220;vc_col-xs-12&#8243;][\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Neue Klarheit, neuer Look f\u00fcr ein n\u00e4chstes Level.<\/span><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/6&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220;][vc_column]\t\t\t\t\t<div id=\"thb-image-slider-76\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1263\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"Wrap-Up-SK\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK.jpg 2500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK-1024x517.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK-768x388.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK-1536x776.jpg 1536w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK-2048x1035.jpg 2048w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK-500x253.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK-800x404.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK-1280x647.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK-1920x970.jpg 1920w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK-640x323.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK-20x9.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK-320x162.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/Wrap-Up-SK-600x303.jpg 600w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1570005460004{padding: 5% !important;background-color: #bf0000 !important;}&#8220;][vc_column thb_color=&#8220;thb-light-column&#8220; width=&#8220;1\/2&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\"><b>\u00c4hnliche Themen oder Ziele?<\/b><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][mvc_advanced_button align=&#8220;center&#8220; btn_text=&#8220;Kontaktieren Sie uns jetzt f\u00fcr eine kostenlose Erstberatung.&#8220; border_width=&#8220;1&#8243; btn_size=&#8220;14&#8243; btn_url=&#8220;url:https%3A%2F%2Foverw8.wpstagecoach.com%2Fcontact-us%2F|||&#8220; btn_radius=&#8220;1&#8243; btn_clr=&#8220;#000000&#8243; btn_bg=&#8220;#ffffff&#8220; btn_hvrclr=&#8220;#ffffff&#8220; btn_hvrbg=&#8220;#bf0000&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602845066310{padding-top: 10vh !important;}&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-10&#8243;][vc_row_inner][vc_column_inner][vc_column_text animation=&#8220;animation bottom-to-top&#8220;] Was OVERW8 tat [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1602773061784{padding-bottom: 5% !important;}&#8220;][vc_column width=&#8220;1\/3&#8243;][\/vc_column][vc_column width=&#8220;1\/3&#8243;][\/vc_column][vc_column width=&#8220;1\/3&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605007531940{padding-top: 8% !important;padding-right: 3% !important;padding-bottom: 8% !important;padding-left: 3% !important;background: #fbfbfb url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/background-olderwebsite-1.jpg?id=11360) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-6 vc_col-xs-12&#8243;][vc_column_text css=&#8220;.vc_custom_1605011824583{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left:&hellip;<\/p>\n","protected":false},"author":1,"featured_media":11280,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_has_post_settings":[],"footnotes":""},"tags":[],"class_list":["post-11173","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-marke","portfolio-category-seo-de","portfolio-category-social-media","portfolio-category-webseite"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[1,3],"highlights":[],"isAutoShareEnabled":false,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sooo Kristin - Das Making of<\/title>\n<meta name=\"description\" content=\"Wie wird aus einem pers\u00f6nlichen Blog eine starke Personal Brand f\u00fcr den CEO einer Digital Marken Agentur? Erfahren Sie es hier im Showcase.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sooo Kristin - Das Making of\" \/>\n<meta property=\"og:description\" content=\"Wie wird aus einem pers\u00f6nlichen Blog eine starke Personal Brand f\u00fcr den CEO einer Digital Marken Agentur? Erfahren Sie es hier im Showcase.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/\" \/>\n<meta property=\"og:site_name\" content=\"OVERW8 Digital Marketing Agentur in Deutschland\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/overw8DigitalAgentur\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-11T12:38:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/kr-blog-crop-e1605024175667.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1012\" \/>\n\t<meta property=\"og:image:height\" content=\"604\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@o8_agency\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"13\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/overw8.de\\\/de\\\/making-of\\\/sooo-kristin\\\/\",\"url\":\"https:\\\/\\\/overw8.de\\\/de\\\/making-of\\\/sooo-kristin\\\/\",\"name\":\"Sooo Kristin - Das Making of\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/overw8.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/overw8.de\\\/de\\\/making-of\\\/sooo-kristin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/overw8.de\\\/de\\\/making-of\\\/sooo-kristin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/overw8.de\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/kr-blog-crop-e1605024175667.jpg\",\"datePublished\":\"2020-11-06T09:31:06+00:00\",\"dateModified\":\"2020-11-11T12:38:41+00:00\",\"description\":\"Wie wird aus einem pers\u00f6nlichen Blog eine starke Personal Brand f\u00fcr den CEO einer Digital Marken Agentur? Erfahren Sie es hier im Showcase.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/overw8.de\\\/de\\\/making-of\\\/sooo-kristin\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/overw8.de\\\/de\\\/making-of\\\/sooo-kristin\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/overw8.de\\\/de\\\/making-of\\\/sooo-kristin\\\/#primaryimage\",\"url\":\"https:\\\/\\\/overw8.de\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/kr-blog-crop-e1605024175667.jpg\",\"contentUrl\":\"https:\\\/\\\/overw8.de\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/kr-blog-crop-e1605024175667.jpg\",\"width\":1012,\"height\":604},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/overw8.de\\\/de\\\/making-of\\\/sooo-kristin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/overw8.de\\\/de\\\/overw8-die-digital-marketing-agentur-speziell-fur-unternehmer\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sooo Kristin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/overw8.de\\\/#website\",\"url\":\"https:\\\/\\\/overw8.de\\\/\",\"name\":\"OVERW8 Digital Marketing Agentur in Deutschland\",\"description\":\"Die Digital Marketing Agentur speziell f\u00fcr Unternehmer\",\"publisher\":{\"@id\":\"https:\\\/\\\/overw8.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/overw8.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/overw8.de\\\/#organization\",\"name\":\"OVERW8 Digital Agency\",\"url\":\"https:\\\/\\\/overw8.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/overw8.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/overw8.de\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/o8logo.png\",\"contentUrl\":\"https:\\\/\\\/overw8.de\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/o8logo.png\",\"width\":204,\"height\":40,\"caption\":\"OVERW8 Digital Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/overw8.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/overw8DigitalAgentur\\\/\",\"https:\\\/\\\/x.com\\\/o8_agency\",\"https:\\\/\\\/www.instagram.com\\\/o8_agency\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/overw8\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sooo Kristin - Das Making of","description":"Wie wird aus einem pers\u00f6nlichen Blog eine starke Personal Brand f\u00fcr den CEO einer Digital Marken Agentur? Erfahren Sie es hier im Showcase.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/","og_locale":"de_DE","og_type":"article","og_title":"Sooo Kristin - Das Making of","og_description":"Wie wird aus einem pers\u00f6nlichen Blog eine starke Personal Brand f\u00fcr den CEO einer Digital Marken Agentur? Erfahren Sie es hier im Showcase.","og_url":"https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/","og_site_name":"OVERW8 Digital Marketing Agentur in Deutschland","article_publisher":"https:\/\/www.facebook.com\/overw8DigitalAgentur\/","article_modified_time":"2020-11-11T12:38:41+00:00","og_image":[{"width":1012,"height":604,"url":"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/kr-blog-crop-e1605024175667.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@o8_agency","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"13\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/","url":"https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/","name":"Sooo Kristin - Das Making of","isPartOf":{"@id":"https:\/\/overw8.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/#primaryimage"},"image":{"@id":"https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/#primaryimage"},"thumbnailUrl":"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/kr-blog-crop-e1605024175667.jpg","datePublished":"2020-11-06T09:31:06+00:00","dateModified":"2020-11-11T12:38:41+00:00","description":"Wie wird aus einem pers\u00f6nlichen Blog eine starke Personal Brand f\u00fcr den CEO einer Digital Marken Agentur? Erfahren Sie es hier im Showcase.","breadcrumb":{"@id":"https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/#primaryimage","url":"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/kr-blog-crop-e1605024175667.jpg","contentUrl":"https:\/\/overw8.de\/wp-content\/uploads\/2020\/11\/kr-blog-crop-e1605024175667.jpg","width":1012,"height":604},{"@type":"BreadcrumbList","@id":"https:\/\/overw8.de\/de\/making-of\/sooo-kristin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/overw8.de\/de\/overw8-die-digital-marketing-agentur-speziell-fur-unternehmer\/"},{"@type":"ListItem","position":2,"name":"Sooo Kristin"}]},{"@type":"WebSite","@id":"https:\/\/overw8.de\/#website","url":"https:\/\/overw8.de\/","name":"OVERW8 Digital Marketing Agentur in Deutschland","description":"Die Digital Marketing Agentur speziell f\u00fcr Unternehmer","publisher":{"@id":"https:\/\/overw8.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/overw8.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/overw8.de\/#organization","name":"OVERW8 Digital Agency","url":"https:\/\/overw8.de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/overw8.de\/#\/schema\/logo\/image\/","url":"https:\/\/overw8.de\/wp-content\/uploads\/2019\/03\/o8logo.png","contentUrl":"https:\/\/overw8.de\/wp-content\/uploads\/2019\/03\/o8logo.png","width":204,"height":40,"caption":"OVERW8 Digital Agency"},"image":{"@id":"https:\/\/overw8.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/overw8DigitalAgentur\/","https:\/\/x.com\/o8_agency","https:\/\/www.instagram.com\/o8_agency\/","https:\/\/www.linkedin.com\/company\/overw8\/"]}]}},"_links":{"self":[{"href":"https:\/\/overw8.de\/de\/wp-json\/wp\/v2\/portfolio\/11173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/overw8.de\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/overw8.de\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/overw8.de\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/overw8.de\/de\/wp-json\/wp\/v2\/comments?post=11173"}],"version-history":[{"count":1,"href":"https:\/\/overw8.de\/de\/wp-json\/wp\/v2\/portfolio\/11173\/revisions"}],"predecessor-version":[{"id":11463,"href":"https:\/\/overw8.de\/de\/wp-json\/wp\/v2\/portfolio\/11173\/revisions\/11463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/overw8.de\/de\/wp-json\/wp\/v2\/media\/11280"}],"wp:attachment":[{"href":"https:\/\/overw8.de\/de\/wp-json\/wp\/v2\/media?parent=11173"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/overw8.de\/de\/wp-json\/wp\/v2\/tags?post=11173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}