{"id":11626,"date":"2021-02-02T13:34:24","date_gmt":"2021-02-02T12:34:24","guid":{"rendered":"https:\/\/overw8.de\/?post_type=portfolio&#038;p=11626"},"modified":"2021-02-02T18:44:51","modified_gmt":"2021-02-02T17:44:51","slug":"cleyond-3","status":"publish","type":"portfolio","link":"https:\/\/overw8.de\/de\/making-of\/cleyond-3\/","title":{"rendered":"cleyond"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602856570065{padding-top: 10% !important;padding-bottom: 10% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Plastic-recycle-e1602856553916.jpg?id=10761) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-8&#8243;][vc_row_inner][vc_column_inner][vc_column_text animation=&#8220;animation bottom-to-top&#8220;]\n<h2 style=\"text-align: center;\">Our Starting Point<\/h2>\n<p style=\"text-align: center;\">A B2B company offering a highly innovative recycling technology. <em><br \/>\n<\/em><\/p>\n<p style=\"text-align: center;\">Their prototype is close to being released to the market. Next steps: get ready to approach investors and prepare to enter the market.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602845066310{padding-top: 10vh !important;}&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-10&#8243;][vc_row_inner][vc_column_inner][vc_column_text animation=&#8220;animation bottom-to-top&#8220;]\n<h3 style=\"text-align: center;\">OVERW8 helps them with:<\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1602773061784{padding-bottom: 5% !important;}&#8220;][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69d661a9d5b7d\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m16 24h22\"\/><path d=\"m16 34h22\"\/><path d=\"m16 44h22\"\/><path d=\"m16 54h22\"\/><path d=\"m12 24h-4\"\/><path d=\"m12 34h-4\"\/><path d=\"m12 44h-4\"\/><path d=\"m12 54h-4\"\/><path d=\"m14 8h-13v55h44v-55h-13\"\/><path d=\"m27 5v-4h-8v4h-4l-2 8h20l-2-8z\"\/><path d=\"m63 3v50l-4 8-4-8v-50z\"\/><path d=\"m55 7h-4v10\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Business Model Tuning<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69d661a9d5b7d.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69d661a9d5b7d.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69d661a9d5b7d.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69d661a9d5b7d.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69d661a9d5b7d.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69d661a9d5b7d.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69d661a9d5eba\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m23 1h32v62h-46v-48z\"\/><path d=\"m9 15h14v-14\"\/><path d=\"m23 41l-1 5 5-1 15-15-4-4z\"\/><path d=\"m39 33l-4-4\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Naming<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69d661a9d5eba.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69d661a9d5eba.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69d661a9d5eba.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69d661a9d5eba.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69d661a9d5eba.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69d661a9d5eba.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69d661a9d6317\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m1 59l21-8 20 8 21-8v-46l-21 8-20-8-21 8z\"\/><path d=\"m22 5v46\"\/><path d=\"m42 13v46\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Marketing Strategy<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69d661a9d6317.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69d661a9d6317.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69d661a9d6317.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69d661a9d6317.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69d661a9d6317.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69d661a9d6317.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69d661a9d6481\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m12 0v64\"\/><path d=\"m12 6h41l-6 12 6 12h-41\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Branding<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69d661a9d6481.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69d661a9d6481.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69d661a9d6481.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69d661a9d6481.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69d661a9d6481.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69d661a9d6481.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69d661a9d65aa\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m44 18h10v45h-44v-45h10z\"\/><path d=\"m22 24v-13c0-5.523 4.477-10 10-10s10 4.477 10 10v13\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Go-To-Market<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69d661a9d65aa.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69d661a9d65aa.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69d661a9d65aa.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69d661a9d65aa.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69d661a9d65aa.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69d661a9d65aa.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;bottom&#8220; parallax=&#8220;content-moving&#8220; parallax_image=&#8220;10623&#8243; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1605031050228{background-position: center;background-repeat: no-repeat;background-size: cover !important;}&#8220; el_class=&#8220;align-center&#8220; thb_row_title=&#8220;Business Model Tuning&#8220;][vc_column width=&#8220;1\/6&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-2 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8220;][vc_single_image image=&#8220;10677&#8243; img_size=&#8220;150&#8243; alignment=&#8220;right&#8220; css=&#8220;.vc_custom_1602838016325{padding-bottom: 70% !important;padding-left: 30% !important;}&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-4 vc_col-xs-11&#8243; css=&#8220;.vc_custom_1605031540896{padding-top: 20% !important;}&#8220;][vc_column_text css=&#8220;.vc_custom_1605031676552{padding-top: 10% !important;}&#8220;]\n<h6 style=\"text-align: center;\">Business Model Tuning<\/h6>\n[\/vc_column_text][vc_column_text css=&#8220;.vc_custom_1602856637489{padding-bottom: 5% !important;}&#8220;]\n<p style=\"text-align: center;\"><strong>At the beginning of 2018, one thing is clear:<\/strong> The amount of plastic waste in our oceans is constantly growing, and is reaching threatening dimensions.<\/p>\n<p style=\"text-align: center;\">If this plan can be implemented successfully, then<\/p>\n<p style=\"text-align: center;\"><strong>Cleyond could become the cleantech partner for businesses recycling about 28,000 tons of plastic each year.<\/strong><\/p>\n<p style=\"text-align: center;\">This is a seller&#8217;s market (companies will become responsible for their own plastic waste), and a cost-effective and sustainable solution such as Clean Loop Granules would become highly attractive.<\/p>\n<p style=\"text-align: center;\">When we started, however, one thing was not really clear: <em>What do they actually do? What exactly is it good for and why? And how does it actually plug into the market?<\/em><\/p>\n[\/vc_column_text][vc_single_image image=&#8220;10625&#8243; img_size=&#8220;200&#215;89&#8243; alignment=&#8220;center&#8220; css=&#8220;.vc_custom_1605031606101{margin-bottom: -5px !important;padding-top: 6% !important;}&#8220;][\/vc_column][vc_column width=&#8220;1\/6&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-2 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8220;][vc_single_image image=&#8220;10675&#8243; img_size=&#8220;150&#8243; css=&#8220;.vc_custom_1602576709490{padding-right: 30% !important;}&#8220;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602855193572{padding-top: 8% !important;padding-bottom: 8% !important;}&#8220; thb_row_title=&#8220;Ziel&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-10&#8243;][vc_column_text animation=&#8220;animation bottom-to-top&#8220;]\n<h2>(Setting) Their Goals<\/h2>\n<p>Their high-end industrial facilities and their got-to-market would require an investment worth millions of dollars.<\/p>\n<p><strong>The owners wanted to follow two approaches at the same time and:<\/strong>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8220;5\/12&#8243; animation=&#8220;animation left-to-right&#8220;][vc_column_text]<strong>a)<\/strong> play the game traditionally pitching their idea with presentations etc. and[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/6&#8243; animation=&#8220;animation right-to-left&#8220;][vc_icon icon_fontawesome=&#8220;fa fa-arrow-right&#8220; color=&#8220;custom&#8220; align=&#8220;center&#8220; custom_color=&#8220;#bf0000&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;5\/12&#8243;][vc_column_text]<strong>b)<\/strong> going the innovative extra mile with a so called ICO (case study in the making).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text animation=&#8220;animation bottom-to-top&#8220; css=&#8220;.vc_custom_1605093149736{padding-top: 5% !important;}&#8220;]\n<h3>Starting like Warren Buffet: Visiting the facility<\/h3>\n<p>Initially, the business model was still somewhat vague: The message sounded good, but everything was a bit complicated. Kristin, the CEO of o8, met with CEO Andreas Nold and the management team on-site in Memmingen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1602838481900{padding-top: 20% !important;padding-bottom: 20% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Alpen-quer.jpg?id=10699) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602839287269{padding-top: 8% !important;padding-bottom: 3% !important;}&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-7&#8243;][vc_column_text]\n<p style=\"text-align: center;\">There, she had the opportunity to talk to the team and find out how things have developed so far and what was planned for the future.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;bottom&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1602839438497{padding-top: 15% !important;padding-bottom: 15% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Team_Cleyond.jpg?id=10657) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-12 vc_col-md-12 vc_col-xs-12&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605033465454{padding-top: 8% !important;padding-bottom: 8% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Cement-Pellets-1.jpg?id=10746) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243; css=&#8220;.vc_custom_1605033705697{margin-right: 1% !important;margin-left: 1% !important;padding-top: 10% !important;padding-right: 12% !important;padding-bottom: 12% !important;padding-left: 12% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/note-1-1.png?id=10764) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_single_image image=&#8220;10675&#8243; img_size=&#8220;150&#8243; alignment=&#8220;center&#8220;][vc_column_text]First of all, however, they showed Kristin the facility and the first test results (a granulate that already performed well, but was still too impure) and explained how the technology had evolved as a result of the work done by a preceding company and a co-operation with Fraunhofer Institute.[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-6&#8243; css=&#8220;.vc_custom_1605033798930{margin-right: 1% !important;margin-left: 1% !important;padding-top: 40% !important;padding-right: 12% !important;padding-bottom: 12% !important;padding-left: 12% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/note-1-1.png?id=10765) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column_text]<strong>Now it was clear what it was all about:<\/strong><\/p>\n<p>A clean way to recycle industrial plastic films that the food industry is constantly leaving behind, producing so-called close-to-prime granulate. Right! A clean way &#8230;[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605093215587{padding-top: 8% !important;padding-bottom: 8% !important;background-color: rgba(244,208,189,0.5) !important;*background-color: rgb(244,208,189) !important;}&#8220; thb_row_title=&#8220;Markt &amp; Positionierung&#8220;][vc_column offset=&#8220;vc_col-lg-10 vc_col-md-11&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\">Market Research<\/h2>\n[\/vc_column_text][vc_row_inner css=&#8220;.vc_custom_1602841287750{padding-top: 3% !important;}&#8220;][vc_column_inner width=&#8220;1\/3&#8243;][vc_icon icon_fontawesome=&#8220;fas fa-store-alt&#8220; color=&#8220;custom&#8220; background_style=&#8220;rounded&#8220; background_color=&#8220;white&#8220; align=&#8220;center&#8220; custom_color=&#8220;#bf0000&#8243;][vc_column_text]A business model or technology that the founders think is great is one thing &#8211; but how does that resonate with the market? Does the market actually want what is being offered? Is it just the owners &#8211; or is the world &#8218;out there&#8216; also aware that it needs what they offer and why it&#8217;s really needed?[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/3&#8243;][vc_icon icon_fontawesome=&#8220;fas fa-search&#8220; color=&#8220;custom&#8220; background_style=&#8220;rounded&#8220; background_color=&#8220;white&#8220; align=&#8220;center&#8220; custom_color=&#8220;#bf0000&#8243;][vc_column_text]Further research led us to the European strategy for plastics launched by the EU in Strasbourg on January 16 under which companies producing plastic waste would be required to provide a solution to this problem.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/3&#8243;][vc_icon icon_fontawesome=&#8220;fas fa-recycle&#8220; color=&#8220;custom&#8220; background_style=&#8220;rounded&#8220; background_color=&#8220;white&#8220; align=&#8220;center&#8220; custom_color=&#8220;#bf0000&#8243;][vc_column_text]What became clear was that a clean solution would also help solve the massive global plastic waste problem. Furthermore, the business model should also allow rapid scaling.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602842043317{padding-top: 12% !important;padding-bottom: 12% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Wave-surfer.jpg?id=10749) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-7&#8243; css=&#8220;.vc_custom_1602842110861{padding-top: 10% !important;padding-right: 12% !important;padding-bottom: 5% !important;padding-left: 12% !important;background-color: rgba(255,255,255,0.95) !important;*background-color: rgb(255,255,255) !important;border-radius: 5px !important;}&#8220;][vc_column_text]\n<p style=\"text-align: center;\">We were now in February, which meant that the &#8218;plastic issue&#8216; &#8211; the negative impact of plastic waste carelessly thrown away or not properly disposed of &#8211; might become a trending topic.<\/p>\n<p style=\"text-align: center;\">So, both the brand\u2019s positioning and communication had to leverage this topic supporting cleyond&#8217;s message as effectively as possible.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602777157066{padding-top: 6% !important;}&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-7&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\">Positioning<\/h2>\n<p style=\"text-align: center;\">We started by labelling their business model &#8211; which had previously appeared rather complicated &#8211; in a clear way with two trending keywords &#8222;Circular Economy&#8220; and &#8222;CleanTech&#8220;.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602777150558{padding-bottom: 6% !important;}&#8220;][vc_column width=&#8220;7\/12&#8243; offset=&#8220;vc_col-lg-8 vc_col-md-8&#8243;][vc_single_image image=&#8220;10634&#8243; img_size=&#8220;700&#215;208&#8243; alignment=&#8220;center&#8220; css=&#8220;.vc_custom_1602511640814{padding-top: 2% !important;padding-right: 3% !important;padding-bottom: 2% !important;padding-left: 3% !important;}&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1605033957749{padding-top: 6% !important;background-color: #faf7ee !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;5\/6&#8243; css=&#8220;.vc_custom_1605033925520{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; offset=&#8220;vc_col-xs-10&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\">Pitching Materials:<\/h6>\n<h2 style=\"text-align: center;\">A pragmatical approach for the first version<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1602843058122{background-color: #faf7ee !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1605034622143{margin-left: -10px !important;padding-bottom: 20% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_single_image image=&#8220;10643&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-4 vc_col-xs-11&#8243; css=&#8220;.vc_custom_1605082983305{padding-top: 6% !important;padding-right: 3% !important;padding-bottom: 20% !important;padding-left: 3% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column_text]The first meeting with a prospective investor took place only a few days later. As a first step, we used a slick template for presentation and transformed their existing content from a rather number-focused report to an actual story.<\/p>\n<p>Only later we developed their CI and optimized the look of their presentation, making their professionalism and global ambition much clearer.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602843313873{margin-top: -150px !important;margin-bottom: -250px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;1\/4&#8243;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_col-xs-5&#8243;][vc_single_image image=&#8220;10728&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;bottom&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602849285472{padding-top: 12% !important;padding-bottom: 12% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Cleyond_Presentation-template.jpg?id=10664) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;1\/5&#8243;][\/vc_column][vc_column width=&#8220;1\/5&#8243;][\/vc_column][vc_column width=&#8220;1\/5&#8243;][\/vc_column][vc_column width=&#8220;1\/5&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-12&#8243;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/5&#8243; offset=&#8220;vc_col-xs-8&#8243; css=&#8220;.vc_custom_1605034412849{padding-top: 5% !important;}&#8220;][vc_single_image image=&#8220;10668&#8243; img_size=&#8220;250&#215;322&#8243; alignment=&#8220;right&#8220;][\/vc_column][\/vc_row][vc_section content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1602856413633{background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Paper-crumpled.jpg?id=10649) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1605093024545{padding-top: 5% !important;padding-bottom: 2% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; thb_row_title=&#8220;Naming&#8220; el_class=&#8220;align-center&#8220;][vc_column offset=&#8220;vc_col-lg-6 vc_col-md-6&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\">Naming:<\/h6>\n<h2 style=\"text-align: center;\">Upgrading to new goals<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1605093019652{padding-bottom: 3% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_col-lg-6 vc_col-md-6&#8243;][vc_single_image image=&#8220;10651&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-offset-1 vc_col-lg-4 vc_col-md-6&#8243;][vc_column_text]Further exploring the opportunities offered by the business model we turned to licensing to enable a rapid global expansion. During this process, we realized that the initial brand name &#8218;Cleancore&#8216; would not be appropriate anymore.<\/p>\n<p>Therefore a new brand name was developed, designed and trademarked: cleyond.<\/p>\n<p>Then we created a slogan:<\/p>\n<h3 style=\"text-align: center;\"><em>A Scalable Solution to a Global Problem: Plastic Waste<\/em><\/h3>\n<p>And we laid the basis for communicating on a much more international level.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602849378579{padding-top: 10% !important;padding-bottom: 5% !important;}&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-7&#8243;][vc_column_text]\n<h6>Naming the Technology<\/h6>\n<p>Pitching the idea revealed that there was another pitfall irritating who listened to it:<\/p>\n<h3 style=\"text-align: center;\"><em>The product and technology didn&#8217;t have a proper name.<\/em><\/h3>\n<p>Besides, non-experts (and it&#8217;s very likely that most investors aren&#8217;t that acquainted with cleantech) and anyone who couldn&#8217;t directly visit the Memmingen plant (when sending out the pitching materials, for example) would find it difficult to imagine how the whole thing actually works.[\/vc_column_text][\/vc_column][\/vc_row][vc_section content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1602858128598{background-color: #faf3de !important;}&#8220;][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602858202375{padding-top: 5% !important;}&#8220;][vc_column offset=&#8220;vc_col-md-12 vc_col-xs-12&#8243;][vc_column_text css=&#8220;.vc_custom_1602777734328{padding-top: 5% !important;}&#8220;]\n<h2 style=\"text-align: center;\">The Power of Infographics<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220;][vc_column offset=&#8220;vc_col-lg-8 vc_col-md-7 vc_col-xs-12&#8243;][vc_single_image image=&#8220;10679&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-5 vc_col-xs-12&#8243;][vc_column_text]This infographic became the centrepiece of cleyond\u2019s communication.<\/p>\n<p>The infographic presents a simple yet accurate overview of the process and its benefits &#8211; obviously, it has been approved by the developers.<\/p>\n<p>And instantly, while listening to long-winded explanations, the only thing you need to do is to let them focus a moment on the slides &#8211; and they will begin to nod.<\/p>\n<h3><em>Mission: (Partly) Accomplished<\/em><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602858272649{padding-top: 8% !important;}&#8220; thb_row_title=&#8220;Marketing Strategie&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-7&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\">Marketing Strategy<\/h6>\n<h2 style=\"text-align: center;\">Iterative Brand Development<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_col-xs-12&#8243;][vc_single_image image=&#8220;10655&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: left;\">Like many B2B companies, cleyond did not realize at the beginning how helpful a neat implementation of their innovation and business model would be.<\/p>\n<p style=\"text-align: left;\">As a result, we carefully &#8218;upgraded&#8216; their strategy, step by step: from the first PPT elements to a personalized premium visual identity.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602858939106{padding-top: 5% !important;}&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-7&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\">A consistent Visual Approach<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602844052866{padding-bottom: 3% !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-9 vc_col-md-10 vc_col-xs-12&#8243;][vc_single_image image=&#8220;10659&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;top&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605034014236{background-color: #fbfbfb !important;}&#8220;][vc_column width=&#8220;1\/3&#8243;][vc_column_text css=&#8220;.vc_custom_1602777951745{padding-top: 20% !important;padding-right: 20% !important;padding-left: 20% !important;}&#8220;]The added value provided by visual communication emerged step by step. 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