{"id":43,"date":"2016-09-06T10:50:57","date_gmt":"2016-09-06T08:50:57","guid":{"rendered":"http:\/\/werkstatt.fuelthemes.net\/werkstatt-agency\/?post_type=portfolio&#038;p=43"},"modified":"2020-11-11T18:22:29","modified_gmt":"2020-11-11T17:22:29","slug":"cleyond","status":"publish","type":"portfolio","link":"https:\/\/overw8.de\/de\/making-of\/cleyond\/","title":{"rendered":"cleyond"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602856570065{padding-top: 10% !important;padding-bottom: 10% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Plastic-recycle-e1602856553916.jpg?id=10761) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-8&#8243;][vc_row_inner][vc_column_inner][vc_column_text animation=&#8220;animation bottom-to-top&#8220;]\n<h2 style=\"text-align: center;\">Ausgangspunkt<\/h2>\n<p style=\"text-align: center;\">Ein B2B Unternehmen mit hochinnovativer Technologie im Recycling Bereich.<em><br \/>\n<\/em><\/p>\n<p style=\"text-align: center;\">Der Prototyp steht kurz vor der Marktreife. N\u00e4chste Schritte: F\u00fcr Investorenansprache sowie das Go-To-Market bereit machen.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602845066310{padding-top: 10vh !important;}&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-10&#8243;][vc_row_inner][vc_column_inner][vc_column_text animation=&#8220;animation bottom-to-top&#8220;]\n<h3 style=\"text-align: center;\">OVERW8 unterst\u00fctzt mit:<\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1602773061784{padding-bottom: 5% !important;}&#8220;][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69e761c79e049\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m16 24h22\"\/><path d=\"m16 34h22\"\/><path d=\"m16 44h22\"\/><path d=\"m16 54h22\"\/><path d=\"m12 24h-4\"\/><path d=\"m12 34h-4\"\/><path d=\"m12 44h-4\"\/><path d=\"m12 54h-4\"\/><path d=\"m14 8h-13v55h44v-55h-13\"\/><path d=\"m27 5v-4h-8v4h-4l-2 8h20l-2-8z\"\/><path d=\"m63 3v50l-4 8-4-8v-50z\"\/><path d=\"m55 7h-4v10\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Business Model Tuning<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69e761c79e049.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69e761c79e049.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69e761c79e049.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69e761c79e049.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69e761c79e049.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69e761c79e049.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69e761c79e41a\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m23 1h32v62h-46v-48z\"\/><path d=\"m9 15h14v-14\"\/><path d=\"m23 41l-1 5 5-1 15-15-4-4z\"\/><path d=\"m39 33l-4-4\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Naming<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69e761c79e41a.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69e761c79e41a.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69e761c79e41a.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69e761c79e41a.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69e761c79e41a.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69e761c79e41a.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69e761c79e8bf\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m1 59l21-8 20 8 21-8v-46l-21 8-20-8-21 8z\"\/><path d=\"m22 5v46\"\/><path d=\"m42 13v46\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Marketing Strategie<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69e761c79e8bf.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69e761c79e8bf.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69e761c79e8bf.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69e761c79e8bf.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69e761c79e8bf.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69e761c79e8bf.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69e761c79e914\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m12 0v64\"\/><path d=\"m12 6h41l-6 12 6 12h-41\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Branding<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69e761c79e914.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69e761c79e914.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69e761c79e914.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69e761c79e914.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69e761c79e914.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69e761c79e914.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69e761c79eb17\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m44 18h10v45h-44v-45h10z\"\/><path d=\"m22 24v-13c0-5.523 4.477-10 10-10s10 4.477 10 10v13\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Go-To-Market<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69e761c79eb17.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69e761c79eb17.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69e761c79eb17.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69e761c79eb17.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69e761c79eb17.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69e761c79eb17.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;bottom&#8220; parallax=&#8220;content-moving&#8220; parallax_image=&#8220;10623&#8243; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1605031050228{background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; el_class=&#8220;align-center&#8220; thb_row_title=&#8220;Business Model Tuning&#8220;][vc_column width=&#8220;1\/6&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-2 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8220;][vc_single_image image=&#8220;10677&#8243; img_size=&#8220;150&#8243; alignment=&#8220;right&#8220; css=&#8220;.vc_custom_1602838016325{padding-bottom: 70% !important;padding-left: 30% !important;}&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-4 vc_col-xs-11&#8243; css=&#8220;.vc_custom_1605031540896{padding-top: 20% !important;}&#8220;][vc_column_text css=&#8220;.vc_custom_1605031676552{padding-top: 10% !important;}&#8220;]\n<h6 style=\"text-align: center;\">Business Model tuning<\/h6>\n[\/vc_column_text][vc_column_text css=&#8220;.vc_custom_1602856637489{padding-bottom: 5% !important;}&#8220;]\n<p style=\"text-align: center;\"><strong>Anfang 2018 wird klar:<\/strong> Die Menge an Plastikm\u00fcll in unseren Meeren w\u00e4chst zu bedrohlichen Dimensionen an.<\/p>\n<p style=\"text-align: center;\">Wenn es gelingt, den Plan umzusetzen, dann<\/p>\n<p style=\"text-align: center;\"><strong>k\u00f6nnte Cleyond der saubere Cleantech Partner f\u00fcr das Recyling von ca. 28.000 Tonnen \/ Jahr werden.<\/strong><\/p>\n<p style=\"text-align: center;\">In diesem Verk\u00e4ufermarkt (Unternehmen sind k\u00fcnftig f\u00fcr ihren Plastikm\u00fcll selbst verantwortlich) w\u00fcrde eine kosteneffektikve und nachhaltige L\u00f6sung wie das Clean Loop Granulat hochattraktiv werden.<\/p>\n<p style=\"text-align: center;\">Zum Start der Zusammenarbeit war jedoch noch nicht wirklich klar: <em>Was machen die eigentlich? Wof\u00fcr genau und warum ist es gut? Und wie dockt das im Markt an?<\/em><\/p>\n[\/vc_column_text][vc_single_image image=&#8220;10625&#8243; img_size=&#8220;200&#215;89&#8243; alignment=&#8220;center&#8220; css=&#8220;.vc_custom_1605031606101{margin-bottom: -5px !important;padding-top: 6% !important;}&#8220;][\/vc_column][vc_column width=&#8220;1\/6&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-2 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8220;][vc_single_image image=&#8220;10675&#8243; img_size=&#8220;150&#8243; css=&#8220;.vc_custom_1602576709490{padding-right: 30% !important;}&#8220;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602855193572{padding-top: 8% !important;padding-bottom: 8% !important;}&#8220; thb_row_title=&#8220;Ziel&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-10&#8243;][vc_column_text animation=&#8220;animation bottom-to-top&#8220;]\n<h2>Ziel (findung)<\/h2>\n<p>Die aufw\u00e4ndigen Industrieanlagen und das Go2Marketing in diesem Bereich w\u00fcrden ein Investment in Millionenh\u00f6he erfordern.<\/p>\n<p><strong>Dabei wollten die Eigent\u00fcmer zwei Wege parallel einschlagen:<\/strong>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8220;5\/12&#8243; animation=&#8220;animation left-to-right&#8220;][vc_column_text]<strong>a)<\/strong> den traditionellen, der insofern auch \u00fcber Pitch Pr\u00e4sentationen etc. erfolgen w\u00fcrde sowie[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/6&#8243; animation=&#8220;animation right-to-left&#8220;][vc_icon icon_fontawesome=&#8220;fa fa-arrow-right&#8220; color=&#8220;custom&#8220; align=&#8220;center&#8220; custom_color=&#8220;#bf0000&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;5\/12&#8243;][vc_column_text]<strong>b)<\/strong> ein extrem innovativer, \u00fcber einen sog. ICO (Fallstudie dazu folgt).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text animation=&#8220;animation bottom-to-top&#8220; css=&#8220;.vc_custom_1605093149736{padding-top: 5% !important;}&#8220;]\n<h3>Start Warren Buffet Style: Im Werk vorbeischauen<\/h3>\n<p>Anfangs war die Kommunikation des Gesch\u00e4ftsmodells noch recht schwammig. Es klang gut, aber ein wenig kompliziert. o8 CEO Kristin traf sich also vor Ort in Memmingen mit CEO Andreas Nold sowie dem Management Team.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1602838481900{padding-top: 20% !important;padding-bottom: 20% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Alpen-quer.jpg?id=10699) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602839287269{padding-top: 8% !important;padding-bottom: 3% !important;}&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-7&#8243;][vc_column_text]\n<p style=\"text-align: center;\">Vor Ort hatte sie die Gelegenheit, im Austausch mit dem Team zu erfahren, wie die bisherige Entwicklung und weitere Planung aussieht.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;bottom&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1602839438497{padding-top: 15% !important;padding-bottom: 15% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Team_Cleyond.jpg?id=10657) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-12 vc_col-md-12 vc_col-xs-12&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605033465454{padding-top: 8% !important;padding-bottom: 8% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Cement-Pellets-1.jpg?id=10746) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-6 vc_col-xs-12&#8243; css=&#8220;.vc_custom_1605033705697{margin-right: 1% !important;margin-left: 1% !important;padding-top: 10% !important;padding-right: 12% !important;padding-bottom: 12% !important;padding-left: 12% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/note-1-1.png?id=10764) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_single_image image=&#8220;10675&#8243; img_size=&#8220;150&#8243; alignment=&#8220;center&#8220;][vc_column_text]Vor allem aber zeigte man ihr die Anlage, die ersten Versuchsergebnisse (ein an sich schon funktionables Granulat, das aber noch zu dreckig war), sie erfuhr die Details dessen, wie sich die Technologie aus dem Vorg\u00e4ngerunternehmen sowie einer Kooperation mit Fraunhofer ergeben hatte.[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-6&#8243; css=&#8220;.vc_custom_1605033798930{margin-right: 1% !important;margin-left: 1% !important;padding-top: 40% !important;padding-right: 12% !important;padding-bottom: 12% !important;padding-left: 12% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/note-1-1.png?id=10765) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column_text]<strong>So wurde klar, worum es ging:<\/strong><\/p>\n<p>Eine saubere M\u00f6glichkeit, Industrieplastikfolien, die z.B. in der Lebensmittelbranche in gro\u00dfen Mengen \u00fcbrig bleiben, sog. \u201cClose to prime\u201d zu recyclen. Und das auf saubere Art.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605093215587{padding-top: 8% !important;padding-bottom: 8% !important;background-color: rgba(244,208,189,0.5) !important;*background-color: rgb(244,208,189) !important;}&#8220; thb_row_title=&#8220;Markt &amp; Positionierung&#8220;][vc_column offset=&#8220;vc_col-lg-10 vc_col-md-11&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\">Marktrecherche<\/h2>\n[\/vc_column_text][vc_row_inner css=&#8220;.vc_custom_1602841287750{padding-top: 3% !important;}&#8220;][vc_column_inner width=&#8220;1\/3&#8243;][vc_icon icon_fontawesome=&#8220;fas fa-store-alt&#8220; color=&#8220;custom&#8220; background_style=&#8220;rounded&#8220; background_color=&#8220;white&#8220; align=&#8220;center&#8220; custom_color=&#8220;#bf0000&#8243;][vc_column_text]Ein Gesch\u00e4ftsmodell oder Technologie, die die Gr\u00fcnder toll finden, das ist das eine &#8211; doch wie dockt das im Markt an? Will er das, was angeboten? Finden das nur die Inhaber &#8211; oder ist der Welt \u2018da drau\u00dfen\u2019 auch klar, dass und warum sie das braucht?[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/3&#8243;][vc_icon icon_fontawesome=&#8220;fas fa-search&#8220; color=&#8220;custom&#8220; background_style=&#8220;rounded&#8220; background_color=&#8220;white&#8220; align=&#8220;center&#8220; custom_color=&#8220;#bf0000&#8243;][vc_column_text]Genauere Recherchen f\u00fchrten u.a. zur Plastic Strategy der EU, die am 16. Januar in Stra\u00dfburg auf den Weg gebracht worden war und daf\u00fcr sorgen w\u00fcrde, dass Unternehmen, die Plastikm\u00fcll verursachen auch eine L\u00f6sung daf\u00fcr bereitstellen oder einkaufen m\u00fcssen.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/3&#8243;][vc_icon icon_fontawesome=&#8220;fas fa-recycle&#8220; color=&#8220;custom&#8220; background_style=&#8220;rounded&#8220; background_color=&#8220;white&#8220; align=&#8220;center&#8220; custom_color=&#8220;#bf0000&#8243;][vc_column_text]Insgesamt wurde klar, dass eine saubere L\u00f6sung hier auch helfen w\u00fcrde, das massive weltweite Plastikm\u00fcllproblem zu l\u00f6sen. Sowie, dass eine rasche Skalierung auch \u00fcber das Business Model erm\u00f6glicht werden sollte.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602842043317{padding-top: 12% !important;padding-bottom: 12% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Wave-surfer.jpg?id=10749) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-7&#8243; css=&#8220;.vc_custom_1602842110861{padding-top: 10% !important;padding-right: 12% !important;padding-bottom: 5% !important;padding-left: 12% !important;background-color: rgba(255,255,255,0.95) !important;*background-color: rgb(255,255,255) !important;border-radius: 5px !important;}&#8220;][vc_column_text]\n<p style=\"text-align: center;\">Jetzt war es Februar und damit klar, dass das Thema Plastik und seine negativen Folgen bei nachl\u00e4ssiger Entsorgung zu einem Trendthema werden kann.<\/p>\n<p style=\"text-align: center;\">Die Positionierung sowie die Art der Kommunikation mu\u00dften das also m\u00f6glichst effektiv nutzen und unterst\u00fctzen.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602777157066{padding-top: 6% !important;}&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-7&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\">Positionierung<\/h2>\n<p style=\"text-align: center;\">Zun\u00e4chst wurde das zuvor recht kompliziert erkl\u00e4rte Gesch\u00e4ftsmodell klar im Themenbereich \u201cCircular Economy\u201d und \u201cCleanTech\u201d verortet.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602777150558{padding-bottom: 6% !important;}&#8220;][vc_column width=&#8220;7\/12&#8243; offset=&#8220;vc_col-lg-8 vc_col-md-8&#8243;][vc_single_image image=&#8220;10634&#8243; img_size=&#8220;700&#215;208&#8243; alignment=&#8220;center&#8220; css=&#8220;.vc_custom_1602511640814{padding-top: 2% !important;padding-right: 3% !important;padding-bottom: 2% !important;padding-left: 3% !important;}&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1605033957749{padding-top: 6% !important;background-color: #faf7ee !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;5\/6&#8243; css=&#8220;.vc_custom_1605033925520{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; offset=&#8220;vc_col-xs-10&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\">Pitch Materialien:<\/h6>\n<h2 style=\"text-align: center;\">Eine pragmatische erste Version<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1602843058122{background-color: #faf7ee !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1605034622143{margin-left: -10px !important;padding-bottom: 20% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_single_image image=&#8220;10643&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-4 vc_col-xs-11&#8243; css=&#8220;.vc_custom_1605082983305{padding-top: 6% !important;padding-right: 3% !important;padding-bottom: 20% !important;padding-left: 3% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column_text]Der erste Termin mit Interessenten fand nur Tage sp\u00e4ter statt. So wurden im ersten Schritt ein modernes PPT Template genutzt und die zuvor sehr zahlenlastige Story um den eigentlichen Inhalt erg\u00e4nzt.<\/p>\n<p>Sp\u00e4ter erst wurde die eigene CI und PPT Optik entwickelt und damit deutlich klarer die Professionali\u00e4t und globale Ambition signalisiert.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602843313873{margin-top: -150px !important;margin-bottom: -250px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;1\/4&#8243;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_col-xs-5&#8243;][vc_single_image image=&#8220;10728&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;bottom&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602849285472{padding-top: 12% !important;padding-bottom: 12% !important;background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Cleyond_Presentation-template.jpg?id=10664) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;1\/5&#8243;][\/vc_column][vc_column width=&#8220;1\/5&#8243;][\/vc_column][vc_column width=&#8220;1\/5&#8243;][\/vc_column][vc_column width=&#8220;1\/5&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-12&#8243;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/5&#8243; offset=&#8220;vc_col-xs-8&#8243; css=&#8220;.vc_custom_1605034412849{padding-top: 5% !important;}&#8220;][vc_single_image image=&#8220;10668&#8243; img_size=&#8220;250&#215;322&#8243; alignment=&#8220;right&#8220;][\/vc_column][\/vc_row][vc_section content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1602856413633{background-image: url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Paper-crumpled.jpg?id=10649) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1605093024545{padding-top: 5% !important;padding-bottom: 2% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; thb_row_title=&#8220;Naming&#8220; el_class=&#8220;align-center&#8220;][vc_column offset=&#8220;vc_col-lg-6 vc_col-md-6&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\">Naming:<\/h6>\n<h2 style=\"text-align: center;\">Ein Upgrade f\u00fcr die neuen Ziele<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1605093019652{padding-bottom: 3% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_col-lg-6 vc_col-md-6&#8243;][vc_single_image image=&#8220;10651&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-offset-1 vc_col-lg-4 vc_col-md-6&#8243;][vc_column_text]Beim Weiterdenken des Gesch\u00e4ftsmodells (um eine rasche Globalisierung zu erm\u00f6glichen wurde nun Richtung Lizensierung gedacht) wurde klar, dass der urspr\u00fcngliche Name \u2018Cleancore\u2019 daf\u00fcr nicht hilfreich sein w\u00fcrde.<\/p>\n<p>Also wurde eine neue Version entwickelt, designed und gesch\u00fctzt: cleyond.<\/p>\n<p>Im gleichen Zuge entstand auch der Slogan<\/p>\n<h3 style=\"text-align: center;\"><em>A Scalable Solution to a Global Problem: Plastic Waste<\/em><\/h3>\n<p>und es wurden die Grundlagen gelegt, deutlich internationaler zu kommunizieren.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602849378579{padding-top: 10% !important;padding-bottom: 5% !important;}&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-7&#8243;][vc_column_text]\n<h6>Naming II -F\u00fcr die Technologie<\/h6>\n<p>Beim Pitchen der Idee zeigte sich eine weitere L\u00fccke, an der man immer wieder h\u00e4ngen blieb:<\/p>\n<h3 style=\"text-align: center;\"><em>Das Produkt \/ die Technologie hatte keinen Namen.<\/em><\/h3>\n<p>Zus\u00e4tzlich war es f\u00fcr fachfremde Leute (und die Investoren w\u00fcrden das aller Wahrscheinlichkeit sein) sowie alle, die nicht direkt die Anlage in Memmingen besichtigen k\u00f6nnen (bei Versand der Pitch Unterlagen wahrscheinlich) schwierig vorstellbar, wie das Ganze funktioniert.[\/vc_column_text][\/vc_column][\/vc_row][vc_section content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1602858128598{background-color: #faf3de !important;}&#8220;][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602858202375{padding-top: 5% !important;}&#8220;][vc_column offset=&#8220;vc_col-md-12 vc_col-xs-12&#8243;][vc_column_text css=&#8220;.vc_custom_1602777734328{padding-top: 5% !important;}&#8220;]\n<h2 style=\"text-align: center;\">Die Kraft des Infographics<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220;][vc_column offset=&#8220;vc_col-lg-8 vc_col-md-7 vc_col-xs-12&#8243;][vc_single_image image=&#8220;10679&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-5 vc_col-xs-12&#8243;][vc_column_text]Dieses Infographic wurde zum Kernst\u00fcck der Kommunikation.<\/p>\n<p>Das Infographic zeigt eine einfache und doch korrekte \u00dcbersicht des Verfahrens und seiner Vorteile &#8211; selbstverst\u00e4ndlich mit den Entwicklern selbst abgestimmt.<\/p>\n<p>Pl\u00f6tzlich wurde aus langatmigen Erkl\u00e4rungen beim Betrachter ein konzentrierter Blick auf die Folien und dann ein Nicken.<\/p>\n<h3><em>(Teil-) Mission accomplished.<\/em><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602858272649{padding-top: 8% !important;}&#8220; thb_row_title=&#8220;Marketing Strategie&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-7&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\">Marketing Strategie<\/h6>\n<h2 style=\"text-align: center;\">Iterative Markenentwicklung<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_col-xs-12&#8243;][vc_single_image image=&#8220;10655&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: left;\">Wie bei vielen B2B Unternehmen war bei cleyond anfangs nicht bewusst, wie wesentlich hilfreich eine gute \u00dcbersetzung ihrer Innovation und Gesch\u00e4ftsmodell sein w\u00fcrde.<\/p>\n<p style=\"text-align: left;\">So wurde behutsam Schritt f\u00fcr Schritt \u2018aufger\u00fcstet\u2019: Von ersten PPT Elementen zu einer hochwertigeren individuellen Optik.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602858939106{padding-top: 5% !important;}&#8220;][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-7&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\">Konsequente visuelle Ansprache<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1602844052866{padding-bottom: 3% !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-9 vc_col-md-10 vc_col-xs-12&#8243;][vc_single_image image=&#8220;10659&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; content_placement=&#8220;top&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605034014236{background-color: #fbfbfb !important;}&#8220;][vc_column width=&#8220;1\/3&#8243;][vc_column_text css=&#8220;.vc_custom_1602777951745{padding-top: 20% !important;padding-right: 20% !important;padding-left: 20% !important;}&#8220;]St\u00fcck f\u00fcr St\u00fcck wurde sp\u00fcrbar, dass und welchen Mehrwert das hat. 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