{"id":8428,"date":"2020-05-27T17:24:17","date_gmt":"2020-05-27T15:24:17","guid":{"rendered":"https:\/\/overw8.de\/?post_type=portfolio&#038;p=8428"},"modified":"2021-01-20T14:40:57","modified_gmt":"2021-01-20T13:40:57","slug":"finmarie","status":"publish","type":"portfolio","link":"https:\/\/overw8.de\/de\/making-of\/finmarie\/","title":{"rendered":"FinMarie"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603982040682{padding-top: 6% !important;}&#8220;][vc_column animation=&#8220;animation bottom-to-top&#8220; offset=&#8220;vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">Was o8 getan hat<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1603961168793{padding-bottom: 5% !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69db6065a4e9d\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m1 32c0 0 11 15 31 15s31-15 31-15-11-15-31-15-31 15-31 15z\"\/><circle cx=\"32\" cy=\"32\" r=\"7\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Brand Makeover<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69db6065a4e9d.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69db6065a4e9d.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69db6065a4e9d.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69db6065a4e9d.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69db6065a4e9d.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69db6065a4e9d.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69db6065a4f28\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m1 7h62v50h-62z\"\/><path d=\"m1 15h62\"\/><path d=\"m10 11h-4\"\/><path d=\"m18 11h-4\"\/><path d=\"m26 11h-4\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Website Redesign - zweisprachig<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69db6065a4f28.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69db6065a4f28.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69db6065a4f28.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69db6065a4f28.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69db6065a4f28.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69db6065a4f28.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69db6065a4f79\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m1 59l21-8 20 8 21-8v-46l-21 8-20-8-21 8z\"\/><path d=\"m22 5v46\"\/><path d=\"m42 13v46\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Collaterals<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69db6065a4f79.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69db6065a4f79.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69db6065a4f79.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69db6065a4f79.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69db6065a4f79.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69db6065a4f79.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243;]\t<div id=\"thb-iconbox-69db6065a4fc4\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m1 16h52v40h-52z\"\/><path d=\"m10 14v-6h53v40h-8\"\/><path d=\"m1 46l14-14 14 16 10-6 14 12\"\/><circle cx=\"40\" cy=\"29\" r=\"5\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Social Media Templates<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69db6065a4fc4.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69db6065a4fc4.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69db6065a4fc4.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69db6065a4fc4.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69db6065a4fc4.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69db6065a4fc4.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8220;1\/5&#8243; el_class=&#8220;align-center&#8220;]\t<div id=\"thb-iconbox-69db6065a500c\" class=\"thb-iconbox top type2    animation-off align-center\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><circle cx=\"32\" cy=\"35\" r=\"28.29\"\/><path stroke-linejoin=\"bevel\" d=\"m37 40l8-19-19 8-7 18z\"\/><path d=\"m26 29l11 11\"\/><path d=\"m36.9 7c.065-.323.1-.658.1-1 0-2.761-2.239-5-5-5s-5 2.239-5 5c0 .342.035.677.1 1\"\/><path d=\"m32 7v5\"\/><path d=\"m32 58v5\"\/><path d=\"m60 35h-5\"\/><path d=\"m9 35h-5\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Social Media Coaching<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-69db6065a500c.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-69db6065a500c.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-69db6065a500c.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-69db6065a500c.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #bfbfbf;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69db6065a500c.thb-iconbox.type2:hover {\n\t\t\t\t\tbackground-color: #bf0000;\n\t\t\t\t\tborder-color: #bf0000;\n\t\t\t\t}\n\t\t\t\t#thb-iconbox-69db6065a500c.thb-iconbox.type3:after {\n\t\t\t\t\tbox-shadow: inset 0 -75px 60px -35px #bf0000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604047849918{padding-top: 6% !important;padding-bottom: 5% !important;background-color: #f4f4f4 !important;}&#8220;][vc_column animation=&#8220;animation bottom-to-top&#8220; offset=&#8220;vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">Ziel &amp; Ausgangslage<\/h2>\n<p style=\"text-align: center;\">FinMarie war bereits am Markt, Gr\u00fcnderin Karolina hatte bereits ordentlich f\u00fcr Sichtbarkeit in Sachen PR etc gesorgt. Als die im Finanzbereich erfahrene Caroline Bell als CTO hinzustie\u00df, schien das der perfekte Moment, der Au\u00dfendarstellung von FinMarie etwas mehr Schliff zu geben.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220;][vc_column]\t\t\t\t\t<div id=\"thb-image-slider-51\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5078\" height=\"2084\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"FinMarie-Website-Hero\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero.jpg 5078w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero-1024x420.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero-768x315.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero-1536x630.jpg 1536w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero-2048x840.jpg 2048w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero-500x205.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero-800x328.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero-1280x525.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero-1920x788.jpg 1920w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero-640x263.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero-320x131.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero-20x9.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-Website-Hero-600x246.jpg 600w\" sizes=\"(max-width: 5078px) 100vw, 5078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603976527205{padding-top: 6% !important;padding-bottom: 4% !important;background-color: #faf3de !important;}&#8220; thb_row_title=&#8220;Das Brand Makeover&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-10&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h6 style=\"text-align: center;\">Das Brand Makeover<\/h6>\n<h2 style=\"text-align: center;\">Branding &amp; Business Modell Workshop<\/h2>\n<p style=\"text-align: left;\">Vorab erhielten beide Inhaberinnen einen Liste mit Coaching Fragen, die zur Vorbereitung dienten. Anfang Januar fand dann der eint\u00e4gige Start-Workshops statt.<\/p>\n<p style=\"text-align: left;\"><strong>Themen waren:<\/strong><\/p>\n<ul>\n<li>Das Gesch\u00e4ftsmodell und sein Markt \/ Zielgruppen<\/li>\n<li>Die Markenvision der Inhaberinnen<\/li>\n<li>Ein Benchmarking bzgl. existierender Kommunikationsans\u00e4tzen im Markt (\u201cwissen, was man NICHT tun will\u201d)<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: left;\">Von OVERW8 Seite hatten wir ein Benchmarking mitgebracht, das die Diskussion erleichtern sollte. Im Fall von Frauen und Finanzen diente das zwar hautps\u00e4chlich dazu, zu zeigen, wie man es NICHT machen sollte. Auch eine solche Abgrenzung kann sehr effektiv sein:<\/p>\n[\/vc_column_text][vc_row_inner content_placement=&#8220;middle&#8220;][vc_column_inner width=&#8220;5\/12&#8243; offset=&#8220;vc_col-xs-5&#8243;][vc_column_text]\n<h3 style=\"text-align: left;\"><em>Was wir nicht wollen<\/em><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/6&#8243; offset=&#8220;vc_col-xs-2&#8243;][vc_icon icon_fontawesome=&#8220;fas fa-arrow-right&#8220; color=&#8220;custom&#8220; align=&#8220;center&#8220; custom_color=&#8220;#bf0000&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;5\/12&#8243; offset=&#8220;vc_col-xs-5&#8243;][vc_column_text]\n<h3 style=\"text-align: left;\"><em>Was wir statt dessen erst recht tun.<\/em><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n<p style=\"text-align: left;\">In einem Fall wie hier, in dem das Gesch\u00e4ftsmodell Glaubenss\u00e4tze regelrecht hinterfragt oder konterkariert, eine sehr angemessene Vorgehensweise.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220;][vc_column]\t\t\t\t\t<div id=\"thb-image-slider-41\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2500\" height=\"1521\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"FinMarie first steps board\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board.jpg 2500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board-1024x623.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board-768x467.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board-1536x935.jpg 1536w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board-2048x1246.jpg 2048w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board-500x304.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board-800x487.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board-1280x779.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board-1920x1168.jpg 1920w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board-640x389.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board-20x12.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board-320x195.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/FinMarie-first-steps-board-600x365.jpg 600w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603982086631{padding-top: 6% !important;padding-bottom: 6% !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-4 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">Brand Strategy<\/h2>\n<p style=\"text-align: center;\">Die im Workshop erarbeiteten Inhalte wurden zusammengefa\u00dft in die Brand Strategy, die vom Kunden gepr\u00fcft, verfeinert, freigegeben wurde. Diese Dokument geht dann ans Design Department.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603982227632{padding-top: 20% !important;padding-bottom: 10% !important;background: #faf3de url(https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Marketing-plan-FM.jpg?id=10818) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; thb_row_title=&#8220;Marketing Plan&#8220;][vc_column offset=&#8220;vc_col-lg-offset-3 vc_col-lg-4 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603968023616{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;background-color: rgba(250,243,222,0.5) !important;*background-color: rgb(250,243,222) !important;border-radius: 10px !important;}&#8220;][vc_column_text]\n<h6 style=\"text-align: center;\">Von der Vision zum Plan<\/h6>\n<h2 style=\"text-align: center;\">Marketing Plan<\/h2>\n<p>Bevor das Brand Design entwickelt wurde, wurde ein zumindest grober Marketing Plan aufgesetzt. Das dient dazu,<\/p>\n<ul>\n<li>dass ein klarer Plan \u00fcber zuk\u00fcnftigen Sales Funnel Aufbau herrscht,<\/li>\n<li>dass klar wird, was zuerst anzugehen ist &#8211; und was auch noch etwas warten kann<\/li>\n<li>und welche Punkte \u00fcberhaupt relevant oder nicht relevant sind f\u00fcr das Brand Manual (Ma\u00dfnahmen, die es nicht gibt, brauchen erstmal kein Design)<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603992344155{padding-top: 6% !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">Brand Design<\/h2>\n<p style=\"text-align: center;\">Wie bei OVERW8 \u00fcblich, wurden im ersten Schritt 3 unterschiedliche Ans\u00e4tze entwickelt. Jenseits von handwerklicher Korrektheit l\u00e4\u00dft das so auch Raum f\u00fcr die innere Vision der Inhaber. Zur Einordnung: Mit diesem Vorgehen hat sich noch jedes Mal einer der Ans\u00e4tze als schon zu 90% passend erwiesen.<\/p>\n[\/vc_column_text][vc_column_text]\n<h3 style=\"text-align: center;\"><em>Gute Vorbereitung ist eben alles.<\/em><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220;][vc_column offset=&#8220;vc_col-lg-12 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_row_inner css=&#8220;.vc_custom_1602841287750{padding-top: 3% !important;}&#8220;][vc_column_inner width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;10894&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;zoom&#8220;][vc_column_text]\n<p style=\"text-align: center;\">Ansatz 1<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;10892&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;zoom&#8220;][vc_column_text]\n<p style=\"text-align: center;\">Ansatz 2<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;10890&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;zoom&#8220;][vc_column_text]\n<p style=\"text-align: center;\">Ansatz 3<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603992283698{padding-top: 1% !important;padding-bottom: 6% !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220;][vc_column_text]\n<p style=\"text-align: center;\">Diese 3 Ans\u00e4tze wurden online in einer Video Konferenz vorgestellt. Die Entscheidung f\u00fcr einen der Ans\u00e4tze fiel dem Inhaberinnen Team leicht &#8211; n\u00e4mlich &#8218;Paintbrush&#8216;.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603968964392{padding-top: 8% !important;background-color: rgba(244,208,189,0.41) !important;*background-color: rgb(244,208,189) !important;}&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-4&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\">Vertiefung des gew\u00e4hlten Ansatzes<\/h2>\n<p style=\"text-align: center;\">Der gew\u00e4hlte Ansatz wird danach heruntergebrochen, sog. \u2018dekliniert\u2019.<\/p>\n<p style=\"text-align: center;\">In gewisser Weise ist das ein genauso kreativer wie rein logischer Arbeitsvorgang &#8211; die einzelnen Elemente sollen schlie\u00dflich ein logisches ganzes ergeben.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #bf0000;\"><em>Ergebnis: Das FinMarie Brand Manual.<\/em><\/span><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1603968921153{padding-top: 9vh !important;padding-bottom: 9vh !important;background-color: rgba(244,208,189,0.41) !important;*background-color: rgb(244,208,189) !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;10834&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;zoom&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;10832&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;zoom&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1603981104477{padding-top: 8% !important;background-color: rgba(250,243,222,0.71) !important;*background-color: rgb(250,243,222) !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_column_text]\n<p style=\"text-align: center;\">Ein gutes Brand Manual enth\u00e4lt immer auch Beispiele, wie man es NICHT macht.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1605029759418{background-color: rgba(250,243,222,0.71) !important;*background-color: rgb(250,243,222) !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;3\/4&#8243;][vc_single_image image=&#8220;10830&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1603984859064{padding-top: 6% !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;.vc_custom_1604059483653{padding-top: 8% !important;}&#8220;]\n<h2 style=\"text-align: center;\">Ein paar Besonderheiten<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1603975209638{padding-top: 1% !important;padding-bottom: 4% !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;.vc_custom_1603975120420{padding-top: 2% !important;}&#8220;]\n<p style=\"text-align: center;\">The Semi Custom Icon Set<\/p>\n[\/vc_column_text][vc_single_image image=&#8220;10828&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text]\n<p style=\"text-align: center;\">Die Arbeits-Sheets<\/p>\n[\/vc_column_text][vc_single_image image=&#8220;10836&#8243; img_size=&#8220;600&#215;754&#8243; alignment=&#8220;center&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; full_height=&#8220;yes&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1603982960288{padding-top: 6% !important;padding-bottom: 6% !important;background: #0a0a0a url(https:\/\/overw8.de\/wp-content\/uploads\/2016\/09\/Paper-crumpled.jpg?id=10650) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; el_class=&#8220;align-center&#8220; thb_row_title=&#8220;Website Redesign&#8220;][vc_column width=&#8220;5\/6&#8243; offset=&#8220;vc_col-lg-7&#8243;][vc_row_inner el_class=&#8220;align-center&#8220;][vc_column_inner offset=&#8220;vc_col-lg-9&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\">Neue Kleider<\/h6>\n<h2 style=\"text-align: center;\">Website Redesign<\/h2>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Auf dieser Basis ist es relativ einfach, das Makeover der WordPress Page anzugehen. Hier werden Templates gew\u00e4hlt, die der Optik schon ziemlich nahekommen, die dann auf die Markenoptik angepasst werden.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8220;11465&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603983447716{padding-top: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603971872875{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;border-radius: 10px !important;}&#8220;][vc_column_text]\n<h3 style=\"text-align: center;\">Herausforderungen hier waren eher struktureller Art:<\/h3>\n<p style=\"text-align: center;\">Deutsch- und englischsprachige Inhalte waren zuvor mit einer etwas verhakten und f\u00fcr Suchmaschinen schlecht verwertbaren Struktur aufgesetzt worden. Das galt es zu bereinigen.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603983326060{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-7 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604048146269{padding-top: 2% !important;padding-bottom: 2% !important;border-radius: 10px !important;}&#8220;][vc_single_image image=&#8220;10896&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603983454497{padding-bottom: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603971872875{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;border-radius: 10px !important;}&#8220;][vc_row_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text]Wesentliche Grundinhalte wie die Front Seite, die \u201c\u00dcber uns\u201d Page etc. wurden komplett neu strukturiert und getextet.<\/p>\n<h4>Technische Besonderheiten:<\/h4>\n<ul>\n<li>Presse Plugin<\/li>\n<li>Events Plugin<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603984748711{padding-top: 6% !important;padding-bottom: 6% !important;background-color: #faf3de !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column width=&#8220;1\/4&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603979096243{padding-top: 2% !important;padding-bottom: 2% !important;border-radius: 10px !important;}&#8220;][vc_column_text]\n<p style=\"text-align: center;\">! Gut ausgew\u00e4hlte und eingerichtete Plugins sorgen dann z.B. f\u00fcr gut strukturierte Suchmaschinendarstellungen wie hier:<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;5\/12&#8243;][vc_single_image image=&#8220;10824&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603983478646{padding-top: 6% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603971872875{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;border-radius: 10px !important;}&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">Ein wenig Tuning f\u00fcr das Angebot<\/h2>\n<p style=\"text-align: center;\">Im Arbeitsprozess wird nicht einfach nur abgearbeitet, sondern im gesamten Verkaufsprozess mitgedacht. So entstand z.B. die sehr erfolgreiche Idee der Espresso Coachings &#8211; inzwischen eine wesentliche S\u00e4ule der FinMarie Akquise Strategie.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603983371078{padding-bottom: 6% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-7 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1604048222291{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;border-radius: 10px !important;}&#8220;]\t\t\t\t\t<div id=\"thb-image-slider-55\" class=\"thb-image-slider slick thb-image-slider-style2       \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"784\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Packages-FM.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"Packages-FM\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Packages-FM.jpg 1500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Packages-FM-1024x535.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Packages-FM-768x401.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Packages-FM-500x261.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Packages-FM-800x418.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Packages-FM-1280x669.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Packages-FM-640x335.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Packages-FM-20x9.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Packages-FM-320x167.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Packages-FM-600x314.jpg 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[vc_column_text css=&#8220;.vc_custom_1604048204579{padding-top: 6% !important;}&#8220;]\n<p style=\"text-align: center;\">Warum sie funktioniert? Weil sie die Eingangsschwelle senkt!<\/p>\n<p style=\"text-align: center;\">Wer h\u00e4tte einen guten Grund, das nicht nutzen zu wollen?<\/p>\n[\/vc_column_text][vc_row_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1605029900812{padding-top: 5% !important;padding-bottom: 5% !important;background-color: #fcf1ed !important;}&#8220; el_class=&#8220;align-center&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;10853&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603982344946{padding-top: 6% !important;padding-bottom: 2% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; thb_row_title=&#8220;Marken Materialien&#8220;][vc_column offset=&#8220;vc_col-lg-6 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603983176069{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;border-radius: 10px !important;}&#8220;][vc_column_text]\n<h6 style=\"text-align: center;\">Marken Materialien<\/h6>\n<h2 style=\"text-align: center;\">Social Media Ausstattung mit Stil und Niveau<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220;][vc_column]\t\t\t\t\t<div id=\"thb-image-slider-51\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1257\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"Social-Media-FM\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM.jpg 2500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM-1024x515.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM-768x386.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM-1536x772.jpg 1536w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM-2048x1030.jpg 2048w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM-500x251.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM-800x402.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM-1280x644.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM-1920x965.jpg 1920w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM-640x322.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM-20x9.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM-320x161.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Social-Media-FM-600x302.jpg 600w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603982391144{padding-top: 6% !important;padding-bottom: 2% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603971872875{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;border-radius: 10px !important;}&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">Super ausger\u00fcstet f\u00fcr Events<\/h2>\n<p style=\"text-align: center;\">Arbeisbl\u00e4tter, Infomaterial sowie Visitenkarten<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220;][vc_column]\t\t\t\t\t<div id=\"thb-image-slider-41\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1108\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"Events_package\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package.jpg 2500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package-1024x454.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package-768x340.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package-1536x681.jpg 1536w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package-2048x908.jpg 2048w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package-500x222.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package-800x355.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package-1280x567.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package-1920x851.jpg 1920w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package-640x284.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package-20x9.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package-320x142.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/Events_package-600x266.jpg 600w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603982408151{padding-top: 6% !important;padding-bottom: 2% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column offset=&#8220;vc_col-lg-5 vc_col-md-9&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603971872875{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;border-radius: 10px !important;}&#8220;][vc_column_text]\n<h2 style=\"text-align: center;\">Gebrandete Pr\u00e4sentationen<\/h2>\n<p style=\"text-align: center;\">(f\u00fcr Workshops sowie Vertrieb)<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_row_padding=&#8220;true&#8220; thb_column_padding=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220;][vc_column width=&#8220;1\/4&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;]\t\t\t\t\t<div id=\"thb-image-slider-15\" class=\"thb-image-slider slick thb-image-slider-style1 overflow  mfp-gallery dark-arrow   \" data-pagination=\"\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"false\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1-1024x567.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"1002\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"slide1\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1.jpg 1810w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1-1024x567.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1-768x425.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1-1536x850.jpg 1536w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1-500x277.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1-800x443.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1-1280x709.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1-640x354.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1-20x11.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1-320x177.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide1-600x332.jpg 600w\" sizes=\"(max-width: 1810px) 100vw, 1810px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3-1024x569.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1803\" height=\"1002\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"slide3\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3.jpg 1803w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3-1024x569.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3-768x427.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3-1536x854.jpg 1536w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3-500x278.jpg 500w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3-800x445.jpg 800w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3-1280x711.jpg 1280w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3-640x356.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3-20x11.jpg 20w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3-320x178.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2020\/05\/slide3-600x333.jpg 600w\" sizes=\"(max-width: 1803px) 100vw, 1803px\" 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vc_col-lg-7 vc_col-md-9&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\">Unabh\u00e4ngig sein<\/h6>\n<h2 style=\"text-align: center;\">Social Media Coaching<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_column_text]Bei OVERW8 sind wir offen daf\u00fcr, Angebote so zu stricken, dass sie wirklich zum Kunden und seiner Siuation passen. In diesem Fall war es der Wunsch, Social Media zumindest mittelfristig selbst in der Hand zu haben und gleichzeitig die Marke damit diszipliniert und Post f\u00fcr Post zum Leben zu erwecken.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_column_text]Daher wurden die Social Media Materialien direkt als Template Set angelegt und f\u00fcr die noch recht frische Marketing Managerin Azra eine Sequenz an Coaching Sessions organisiert, in der sie alles wesentliche \u2018am lebenden Objekt\u2019 anzuwenden lernte.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\n<h4>Themen:<\/h4>\n<ul>\n<li>Auswahl von Bildern, sowie der Nachbearbeitung (Filter, Bildausschnitte)<\/li>\n<li>Captions und CTas<\/li>\n<li>Storytelling &#8211; wie breche ich eine gr\u00f6\u00dfere Botschaft herunter auf eine Abfolge an Posts<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; content_placement=&#8220;middle&#8220; thb_divider_position=&#8220;bottom&#8220; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1603982463197{padding-top: 6% !important;padding-bottom: 2% !important;background-color: rgba(250,243,222,0.71) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(250,243,222) !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;10906&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-4 vc_col-md-6&#8243; el_class=&#8220;align-center&#8220; css=&#8220;.vc_custom_1605028342816{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;border-radius: 10px !important;}&#8220;][vc_column_text]\n<h2>Erfolgsgeheimnisse<\/h2>\n<ul>\n<li>klare Entscheidungsstruktur auf Kundenseite<\/li>\n<li>rasche, inhaltliche zuverl\u00e4ssige Entscheidungen<\/li>\n<li>proaktive gegenseitige Kommunikation<\/li>\n<li>vom Groben zum Feinen<\/li>\n<li>Projektmanagement mit Asana, Slack, sp\u00e4ter Teamwork<\/li>\n<li>Flexibler Einsatz von zur Situation passenden Tools &#8211; vom Flipchart \u00fcber GDocs bis hin zu MIRO und Canva<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8220;true&#8220; thb_divider_position=&#8220;bottom&#8220; css=&#8220;.vc_custom_1603981805969{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #bf0000 !important;}&#8220;][vc_column thb_color=&#8220;thb-light-column&#8220; width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-offset-2&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\">Wollen Sie etwas \u00c4hnliches tun?<\/h2>\n<p style=\"text-align: center;\">Jede Situation, Ziel, Unternehmen ist anders. Gern beraten wir Sie, was bei Ihnen passen w\u00fcrde.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;5\/12&#8243; offset=&#8220;vc_col-lg-offset-1&#8243;][mvc_advanced_button align=&#8220;center&#8220; btn_text=&#8220;Termin vereinbaren&#8220; border_width=&#8220;1&#8243; btn_size=&#8220;14&#8243; btn_url=&#8220;url:https%3A%2F%2Fcal.mixmax.com%2Fkristinreinbach_o8|title:Kontaktieren%20Sie%20uns|target:_blank&#8220; btn_radius=&#8220;1&#8243; btn_clr=&#8220;#000000&#8243; btn_bg=&#8220;#ffffff&#8220; btn_hvrclr=&#8220;#ffffff&#8220; btn_hvrbg=&#8220;#bf0000&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Den Reiz der Gesch\u00e4ftsidee sichtbar machen<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_has_post_settings":[],"footnotes":""},"tags":[],"class_list":["post-8428","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-public-relations","portfolio-category-social-media"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[1,3],"highlights":[],"isAutoShareEnabled":false,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FinMarie | Ein n\u00e4chstes Level f\u00fcr das Berliner Startup<\/title>\n<meta name=\"description\" content=\"FinMarie hatte 2019\/2020 viel vor - OVERW8 hat mit Rebranding, neuer Webseite, PR und Social Media unterst\u00fctzt. 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