{"id":17134,"date":"2022-03-30T12:27:29","date_gmt":"2022-03-30T10:27:29","guid":{"rendered":"https:\/\/overw8.de\/blog\/wer-will-schon-durchschnitt\/"},"modified":"2022-03-30T12:27:29","modified_gmt":"2022-03-30T10:27:29","slug":"wer-will-schon-durchschnitt","status":"publish","type":"post","link":"https:\/\/overw8.de\/de\/blog\/wer-will-schon-durchschnitt\/","title":{"rendered":"Wer will schon Durchschnitt?"},"content":{"rendered":"<p>In letzter Zeit habe ich meine Zehen in das weite Meer der unternehmerischen Selbsthilfeliteratur getaucht &#8211; und &#8211; auch wenn es an manchen Stellen etwas zu weit geht &#8211; das E-Book <a id=\"amznPsBmLink_8261505\" class=\"amzn_ps_bm_tl\" href=\"http:\/\/www.amazon.com\/10X-Rule-Difference-Between-Success\/dp\/0470627603\/ref=as_li_bk_tl\/?tag=krysalisconsu-20&amp;linkId=4d58fd0d4467fdf79a2b9352cb0a74c5&amp;linkCode=ktl\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-amzn-ps-bm-keyword=\"grant cardone\" data-amzn-link-id=\"4d58fd0d4467fdf79a2b9352cb0a74c5\">&#8222;The 10 Times Rule&#8220; von Grant Gardone<\/a><img decoding=\"async\" id=\"amznPsBmPixel_8261505\" style=\"border: none !important; margin: 0px !important; padding: 0px !important; height: 0px !important; width: 0px !important;\" src=\"https:\/\/ir-na.amazon-adsystem.com\/e\/ir?source=bk&amp;t=krysalisconsu-20&amp;bm-id=default&amp;l=ktl&amp;linkId=4d58fd0d4467fdf79a2b9352cb0a74c5&amp;_cb=1506438254696\" alt=\"\" width=\"0\" height=\"0\" border=\"0\"> hat einige wirklich interessante Gedankeng\u00e4nge zu bieten.<\/p>\n<p>Eine davon ist: &#8222;Wer will schon Durchschnitt?&#8220;<\/p>\n<p>W\u00fcrden Sie jemals versuchen, ein Produkt mit folgenden Worten zu verkaufen<\/p>\n<h2>&#8222;Sieh dir das an &#8211; es ist gro\u00dfartig darin, &#8230; nun ja &#8230; durchschnittlich zu sein?&#8220;<\/h2>\n<p>Grant Gardone verbindet dies mit der Idee, dass man sich hohe Ziele setzen sollte &#8211; nicht, um sich von Anfang an zu stressen, sondern mit dem Ziel, dass diese Ziele wirklich inspirierend sind.<\/p>\n<p><a href=\"https:\/\/overw8.de\/\/\/wp-content\/uploads\/2017\/10\/average.jpg\" rel=\"magnific\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2632\" src=\"https:\/\/overw8.de\/\/\/wp-content\/uploads\/2017\/10\/average.jpg\" alt=\"\" width=\"450\" height=\"329\"><\/a><img decoding=\"async\" id=\"amznPsBmPixel_4763323\" style=\"border: none !important; margin: 0px !important; padding: 0px !important; height: 0px !important; width: 0px !important;\" src=\"https:\/\/ir-na.amazon-adsystem.com\/e\/ir?source=bk&amp;t=krysalisconsu-20&amp;bm-id=default&amp;l=ktl&amp;linkId=c9eb7909458a7a12a6f557d4cb11b124&amp;_cb=1506437583834\" alt=\"\" width=\"0\" height=\"0\" border=\"0\"><\/p>\n<h3>Dies ist eine doppelte Botschaft:<\/h3>\n<ul>\n<li>a) Wenn Sie ein Produkt entwickeln, sollten Sie nicht auf Durchschnitt setzen, sondern auf &#8222;gro\u00dfartig&#8220;.<\/li>\n<li>b) Wenn Sie an Ihr Marketing und Ihren Verkauf denken, denken Sie nicht an<\/li>\n<\/ul>\n<p>&#8218;Na gut, dann machen wir das eben irgendwie und bringen es hinter uns&#8216;, aber denken Sie an<\/p>\n<ul>\n<li>&#8218;Wie k\u00f6nnen wir den Verkauf auf gro\u00dfartige Weise gestalten?<\/li>\n<li>&#8218;Wie kann sich unser Marketing von anderen abheben, indem es unser Publikum inspiriert?&#8216;<\/li>\n<\/ul>\n<h3>\u00dcberdurchschnittlich zu sein, ist nicht leicht zu nehmen.<\/h3>\n<p>Meine eigene Erfahrung bei der Betreuung von Unternehmern ist, dass sich die meisten genau an dieser Stelle zur\u00fcckziehen werden:<\/p>\n<p>Wenn man zu den &#8222;normalen&#8220;, den &#8222;\u00fcblichen&#8220; Wegen zur\u00fcckkehrt &#8211; weil sich diese Ma\u00dfnahmen einfach besser anf\u00fchlen -, dann geh\u00f6rt man zu den &#8222;normalen&#8220; Menschen.<\/p>\n<p><a href=\"https:\/\/overw8.de\/\/\/wp-content\/uploads\/2017\/09\/c5e5efa5-8493-43db-aefc-49665e52f81e.jpg\" rel=\"magnific\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/overw8.de\/\/\/wp-content\/uploads\/2017\/09\/c5e5efa5-8493-43db-aefc-49665e52f81e.jpg\" alt=\"Who wnats average, a strong message about branding and positioning and being bold about it\" width=\"1055\" height=\"1050\"><\/a><\/p>\n<blockquote><p>Es erfordert Mut, Dinge anders zu machen.<\/p><\/blockquote>\n<p>Genau darum geht es bei den \u00fcberdurchschnittlichen Leistungen:<\/p>\n<p>Ein positives Delta schaffen, um etwas besser zu sein\/zu tun als die anderen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eine einfache, aber starke inspirierende Botschaft f\u00fcr Ihre Marke und Ihr Unternehmen &#8211; inspiriert von Grant Cardone.<\/p>\n","protected":false},"author":2,"featured_media":-17134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_has_post_settings":[],"footnotes":""},"categories":[169,168,815,819,817],"tags":[],"hashtags":[],"class_list":["post-17134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-branding-de","category-branding","category-entwicklung-der-marke","category-markenbildung-grundlagen","category-markenwert-de"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[],"highlights":[],"isAutoShareEnabled":false,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wer will schon 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