{"id":17150,"date":"2022-03-30T12:27:37","date_gmt":"2022-03-30T10:27:37","guid":{"rendered":"https:\/\/overw8.de\/blog\/raue-kanten\/"},"modified":"2022-03-30T12:27:37","modified_gmt":"2022-03-30T10:27:37","slug":"raue-kanten","status":"publish","type":"post","link":"https:\/\/overw8.de\/de\/blog\/raue-kanten\/","title":{"rendered":"Raue Kanten"},"content":{"rendered":"<p>Viele Leute denken, wenn man erst einmal &#8222;professionelles&#8220; Marketing betreibt, wird alles Einzigartige weggegl\u00e4ttet &#8211; keine Ecken und Kanten mehr, sauberer Pizza-Margarita-Stil.<\/p>\n<p>Nat\u00fcrlich k\u00f6nnte man Branding und Marketing auf diese Weise betreiben &#8211; aber ich w\u00fcrde einem KMU-Eigent\u00fcmer niemals empfehlen, dies zu tun &#8211; es passt einfach nicht zu der Notwendigkeit, als kleinerer Akteur auf dem Markt sichtbar zu werden.<\/p>\n<blockquote><p>Raue Kanten helfen den Kunden, sich f\u00fcr Sie zu entscheiden.<\/p><\/blockquote>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-2369\" src=\"https:\/\/overw8.de\/wp-content\/uploads\/2019\/06\/7887bb5137d87db047afd73056fa961a-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/overw8.de\/wp-content\/uploads\/2019\/06\/7887bb5137d87db047afd73056fa961a-1024x1024.jpg 1024w, https:\/\/overw8.de\/wp-content\/uploads\/2019\/06\/7887bb5137d87db047afd73056fa961a-150x150.jpg 150w, https:\/\/overw8.de\/wp-content\/uploads\/2019\/06\/7887bb5137d87db047afd73056fa961a-300x300.jpg 300w, https:\/\/overw8.de\/wp-content\/uploads\/2019\/06\/7887bb5137d87db047afd73056fa961a-768x768.jpg 768w, https:\/\/overw8.de\/wp-content\/uploads\/2019\/06\/7887bb5137d87db047afd73056fa961a-640x640.jpg 640w, https:\/\/overw8.de\/wp-content\/uploads\/2019\/06\/7887bb5137d87db047afd73056fa961a-320x320.jpg 320w, https:\/\/overw8.de\/wp-content\/uploads\/2019\/06\/7887bb5137d87db047afd73056fa961a-20x20.jpg 20w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Im Gegenteil,<\/p>\n<blockquote><p>Alle Ihre Ecken und Kanten k\u00f6nnen Sie und Ihr Unternehmen erkennbar und liebenswert machen.<\/p><\/blockquote>\n<p>Denken Sie an die Stones, Depeche Mode (haben Sie sich in den 80er Jahren mal ihre Z\u00e4hne angesehen?).<\/p>\n<p>Nun, was damit gesagt werden soll:<\/p>\n<p>Wenn Sie sich selbst um Ihr Branding k\u00fcmmern, dann <strong>trauen Sie sich, etwas Besonderes zu sein<\/strong> &#8211; und wenn Sie sich daf\u00fcr entscheiden, sich Unterst\u00fctzung zu holen, dann suchen Sie sich jemanden, der Ihnen hilft, dem treu zu bleiben, was Sie und Ihr Unternehmen sind. (und ja&#8230; das k\u00f6nnten wir sein! \ud83d\ude42<\/p>\n<h3>Wir lieben es, Unternehmern und ihren Visionen zum Durchbruch zu verhelfen :)).<\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viele Leute denken, wenn man erst einmal &#8222;professionelles&#8220; Marketing betreibt, wird alles Einzigartige weggegl\u00e4ttet &#8211; keine Ecken und Kanten mehr, sauberer Pizza-Margarita-Stil. Nat\u00fcrlich k\u00f6nnte man Branding und Marketing auf diese Weise betreiben &#8211; aber ich w\u00fcrde einem KMU-Eigent\u00fcmer niemals empfehlen, dies zu tun &#8211; es passt einfach nicht zu der Notwendigkeit, als kleinerer Akteur auf&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_has_post_settings":[],"footnotes":""},"categories":[799],"tags":[],"hashtags":[],"class_list":["post-17150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kurz-notiert"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[],"highlights":[],"isAutoShareEnabled":false,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raue Kanten - OVERW8 Journal<\/title>\n<meta name=\"description\" content=\"Viele Leute denken, wenn man erst einmal &#8222;professionelles&#8220; Marketing betreibt, wird alles Einzigartige weggegl\u00e4ttet &#8211; keine Ecken und Kanten mehr, sauberer Pizza-Margarita-Stil. Nat\u00fcrlich k\u00f6nnte man Branding und Marketing auf diese Weise betreiben &#8211; aber ich w\u00fcrde einem KMU-Eigent\u00fcmer niemals empfehlen, dies zu tun &#8211; es passt einfach nicht zu der Notwendigkeit, als kleinerer Akteur auf&hellip;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/overw8.de\/de\/blog\/raue-kanten\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raue Kanten - OVERW8 Journal\" \/>\n<meta property=\"og:description\" content=\"Viele Leute denken, wenn man erst einmal &#8222;professionelles&#8220; Marketing betreibt, wird alles Einzigartige weggegl\u00e4ttet &#8211; keine Ecken und Kanten mehr, sauberer Pizza-Margarita-Stil. Nat\u00fcrlich k\u00f6nnte man Branding und Marketing auf diese Weise betreiben &#8211; aber ich w\u00fcrde einem KMU-Eigent\u00fcmer niemals empfehlen, dies zu tun &#8211; es passt einfach nicht zu der Notwendigkeit, als kleinerer Akteur auf&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/overw8.de\/de\/blog\/raue-kanten\/\" \/>\n<meta property=\"og:site_name\" content=\"OVERW8 Digital Marketing Agentur in Deutschland\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/overw8DigitalAgentur\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-30T10:27:37+00:00\" \/>\n<meta name=\"author\" content=\"Kristin Reinbach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/KR_einbach\" \/>\n<meta name=\"twitter:site\" content=\"@o8_agency\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Reinbach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/overw8.de\\\/de\\\/blog\\\/raue-kanten\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/overw8.de\\\/de\\\/blog\\\/raue-kanten\\\/\"},\"author\":{\"name\":\"Kristin Reinbach\",\"@id\":\"https:\\\/\\\/overw8.de\\\/#\\\/schema\\\/person\\\/8943895768096b6b5256cbd180d78b83\"},\"headline\":\"Raue Kanten\",\"datePublished\":\"2022-03-30T10:27:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/overw8.de\\\/de\\\/blog\\\/raue-kanten\\\/\"},\"wordCount\":187,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/overw8.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/overw8.de\\\/de\\\/blog\\\/raue-kanten\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/overw8.de\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/7887bb5137d87db047afd73056fa961a.jpg\",\"articleSection\":[\"Kurz notiert\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/overw8.de\\\/de\\\/blog\\\/raue-kanten\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/overw8.de\\\/de\\\/blog\\\/raue-kanten\\\/\",\"url\":\"https:\\\/\\\/overw8.de\\\/de\\\/blog\\\/raue-kanten\\\/\",\"name\":\"Raue Kanten - 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