{"id":846,"date":"2017-01-09T00:00:00","date_gmt":"2017-01-08T23:00:00","guid":{"rendered":"https:\/\/overw8.de\/design-produkt\/"},"modified":"2019-09-16T15:54:32","modified_gmt":"2019-09-16T13:54:32","slug":"design-produkt","status":"publish","type":"post","link":"https:\/\/overw8.de\/de\/blog\/design-produkt\/","title":{"rendered":"Design & Produkt"},"content":{"rendered":"

Denken Sie mal an Ihr geliebtes iPad.<\/h2>\n

Was macht es aus? Es sind die Details, die den Unterschied machen, nicht wahr?<\/p>\n

Die etwas stylisheren Proportionen. Die Haptik, wie schwer, wie wertig sich das Ganze anf\u00fchlt. Auch die Verpackung und all das Au\u00dfenrum – wir selbst als Kunden unterscheiden da nicht eins vom anderen.<\/p>\n

The details<\/em> are not the details<\/em>. They make the design. \u2014 Charles Eames<\/em><\/p><\/blockquote>\n

Die Menge der Details und wie wir selbst sie wahrnehmen und gewichten – das macht f\u00fcr uns letztlich den Gesamteindruck aus. Mit jedem Detail beeinflussen wir in unserem Unternehmen und dem, wie wir arbeiten nat\u00fcrlich auch, wie unser Produkt oder Serivce aus unsere Kunden wirkt.<\/p>\n

Das kann z.B. bedeuten,<\/h4>\n
    \n
  • als Weinh\u00e4ndler f\u00fcr eine besondere Umverpackung zu sorgen.<\/li>\n
  • Oder eine Plakette um den Hals der Flasche zu h\u00e4ngen, auf der steht: „5 Jahre liebevoll bei uns im Weinkeller gepflegt, jetzt kontrolliert und an Sie \u00fcbergeben.“<\/li>\n
  • Das kann f\u00fcr einen Service-Anbieter bedeuten, sehr genau jede E-Mail, jeden Kontaktpunkt mit dem Kunden darauf durchzugehen, ob diese Art der Kommunikation wirklich ein einheitliches Bild abgibt (das schafft \u00fcbrigens nebenher das so wichtige Vertrauen).<\/li>\n<\/ul>\n

    „Die T\u00fccke liegt im Detail.“<\/p><\/blockquote>\n

    ist so gesehen der Gegenentwurf zu Charles Eames‘ Statement.<\/p>\n

    Oft fallen inhabergef\u00fchrte Unternehmen in Sachen „Details“ besonders positiv auf,<\/h3>\n

    weil dort n\u00e4mlich der Inhaber oder die Inhaberin einen sehr genauen Blick f\u00fcr die Details entwickelt hat und nach wie vor jeden Tag pflegt (hier in M\u00fcnchen ist z.B. Feinkost K\u00e4fer daf\u00fcr bekannt).<\/p>\n

    Auch wenn Ihr Unternehmen digitaler wird oder schon ist – oder nicht mehr so \u00fcberschaubar w\u00e4re, w\u00fcrde es sich also lohnen, so zu tun als w\u00e4re es so – und aus Sicht Ihrer typischen Kunden alle wahrnehmbaren Details von Zeit zu Zeit wieder neu durchzugehen und anzupassen.<\/p>\n

    Denn die Details sind keine Details,<\/h2>\n

    sie pr\u00e4gen entscheidend die Wahrnehmung Ihrer Kunden – und haben damit wiederum Einflu\u00df auf Kundenbindung und nat\u00fcrlich die generierten Ums\u00e4tze.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Details…. zu nittygritty – oder wesentlich? Charles Eames‘ Zitat und was es f\u00fcr unternehmerisches Marketing und Customer Experience bedeutet.<\/p>\n","protected":false},"author":2,"featured_media":5043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_has_post_settings":[],"footnotes":""},"categories":[150,171],"tags":[],"hashtags":[],"class_list":["post-846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-web-design-de"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[],"highlights":[],"isAutoShareEnabled":false,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"\nDesign & Produkt - OVERW8 Journal<\/title>\n<meta name=\"description\" content=\"Details.... zu nittygritty - oder wesentlich? 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