Wenn wir mit unseren Kunden an ihrem Branding und ihrer Marketingplanung arbeiten, kommt inzwischen rasch die Frage: “Machen wir auch Personas?” (meistens: ja) oder “Ja, klar, Personas haben wir schon erarbeitet –…
Digital Marketing
Why is it so hard to get from your Minimum Viable Product to Go-To-Market?
You have an idea, you develop the product, you are proud as hell, and then… You put it in a box. You are stuck with your not-marketed minimum viable product. Why is it so hard to put it out there? A guide to getting yourself (mentally) ready for your go-to-market!
11 Digital Marketing Myths better not to buy into
We’re busting some of the most common misconceptions people have about marketing and how simple (or not) it is. Quick and simple. Have a read!