The boutique agency for

more brand value,

more customer value,

more enterprise value.

We offer you:


web design, branding, and marketing

for the digital age.



Used by financial analysts to indicate that a stock is expected to considerably outperform its competitors.


Focus on Enterprise Value

At OVERW8, our name expresses the fact that we see customers, brands, and intellectual property as integral to enterprise value – and we take an integral approach to helping you increase your company’s value long-term.

Coaching and/or Doing: You choose.

Our work style differs a bit from the usual way digital agencies work. Of course, you can choose to work either project- or retainer-based. Or you can be coached by us and do more of the implementation in-house. We are here to listen and figure out which combination fits best to your goals. Although extremely digital-savvy, we are realistic enough to know that the world and therefore buying customers are still existing in an 'offline' world as well and will help create your 'best of both worlds' solution.

Have you ever noticed how hard it is to get unrelated pieces to work without a "big picture"? The same is true with for example doing Social Media - often it leads to massive waste of time and money. That's why we prioritise the need for robust (not necessarily agile) planning as well as developing a stable brand. How about the work processes and tools needed to get things done? Yes, we take care about that, as well.

Perfect for:

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Web Design

Online Shops e.g. Shopify

Shop pages can no longer afford to look dull and decrepit. We often recommend Shopify, because it offers an all-round brand experience – not just online, but also at the POS.

Jimdo: Setup & Optimization

You don’t always need WordPress & Co. for an impressive online presence. Less complex systems such as Jimdo might be able to show the quality of your work as well. We advise you on selecting other systems such as Wix or Squarespace.

WordPress Page Setup

The modular system for websites: We love it, because it grows individually with your brand and business model.

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Digital Brand Building

Sustainable SEO is great for the customers, the brand - and sales

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Trashy SEO wasn’t an option for a strong end-customer brand in our portfolio. We chose communicative quality and a slightly unconventional method. The result proved us right.

Social Media & Content Marketing: Boosting your brand to visibility

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A digital B2B magazine was promoted on social media – on a completely new page with minimal search engine traffic. Against all expectations, the content was shared much more avidly by LinkedIn users – despite the content being in German. Learning: If it doesn’t involve a lot more effort, learn by testing rather than by suspecting.


Brand Optimizing Check Up

How well positioned is your brand identity to reach your customers now and in the future? Does the concept fit the target audience? How aligned is your brand image? Are they any gaps?


Brand images can be a bit woolly, particularly with owner-operated businesses, because the owner’s mission statement hasn’t been identified or clearly defined. We help you set these vital cornerstones.

Brand Development/Update Workshop

We develop your brand identity WITH you, not for you. Step-by-step, we work together to transform your ideas into tangible reality. We often use workshops. The process – which participants invariably find fun and which is highly effective – is then structured by us and coached.

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Digital Strategy

Think and act innovatively: We support you with, for instance, the unique Magic Innovation Leadership Framework.


Because marketing doesn’t just happen online.

Market orientation checkup

With the specially developed “Six Diamond System,” we take an integral approach to checking your organization and market orientation and we give you detailed guidance for optimization.

Marketing Mix Development

The basis for efficient budgets: Professionally planning your entire marketing mix (product, place, price, promotion) fosters coherence and focused activities.

Product development for B2B services

How do you turn a replaceable commodity into a uniquely good service? We can help you.


Brand images can be a bit woolly, particularly with owner-operated businesses, because the owner’s mission statement hasn’t been identified or clearly defined. We help you set these vital cornerstones.

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Research & Testing


Ask customers what they think: ideal for all projects and products that are not TOO innovative and/or are sufficiently concretized.

UX Tests

Before a new or revamped online presence goes live, it’s important to check the user experience and optimize it right away, if necessary. This is the one big thing you can do to make sure your relaunch budget is well-spent.

UX: Mystery Shopping

The online version of the undercover shopper from the old days: a highly effective method, especially for online shops, to test customer-relevant processes and websites in context.

UX: Expert Evaluations

The logical interim step in or before a relaunch: Web design and user experience experts produce an evaluation of your site – and take your goals into account, of course. And like with a medical check, you can be satisfied with one evaluation, or you can opt for a second and third opinion.

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Krisitn Reinbach. Owner. Expert Branding, Digital Marketing & Sales

All our offers and services were created with a high-quality vision of marketing that I had for a long time - for my clients and as well as for my own projects: Solid and innovative marketing - based on state-of-the-art know-how and well-developed processes and structures.

Get to know us better:

Bullshit, fact, great opportunity?

As experienced marketing professionals, we help you tell the difference – preferably by working together, but also on our blog.
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Entirely beside the price point: How setting the wrong price structure might effectively ruin your chances for success

as in “If you position your Krapfen to be the Champagne among Krapfen, you‘ve got to stick with that strategy and be stringent about it.” Learn more about the details, why it might effect your business, also – and learn how to fix pricing hickups.

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What type of website do people want now? (and what do they need)

[This is a question OVERW8 Owner Kristin Reinbach answered on Quora.] You probably also know the saying: “Sell them what they want, give them what they need”. What they WANT is very often: Quick, cheap – and once it’s set up never having to touch it again. 10 years ago that might have been ok, […]

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Digital tools: How they could put your brand touchpoints at risk

If not used carefully, the use of digital tools could rob your brand off its branding. How can that be? Well, if you think about branding happening at every touch point, then also touch points such as invoices, support email, etc. will naturally create or diffuse the awareness of your brand. In the past, it […]

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Let’s talk.

Speaking one-on-one is the best way to find out if we’re on the same wavelength.The first consultation is free-of-charge and non-binding.