as in “If you position your Krapfen to be the Champagne among Krapfen, you‘ve got to stick with that strategy and be stringent about it.” Learn more about the details, why it might effect your business, also – and learn how to fix pricing hickups.
[This is a question OVERW8 Owner Kristin Reinbach answered on Quora.] You probably also know the saying: “Sell them what they want, give them what they need”. What they WANT is very often: Quick, cheap – and once it’s set up never having to touch it again. 10 years ago that might have been ok, […]
If not used carefully, the use of digital tools could rob your brand off its branding. How can that be? Well, if you think about branding happening at every touch point, then also touch points such as invoices, support email, etc. will naturally create or diffuse the awareness of your brand. In the past, it […]
Last week on LinkedIn the owners of a company celebrating its 85 birthday were asked what they thought was the root of their success. Their answer was: “It’s about the team spirit – all putting their best on the plate. And also about the strict commitment to quality.” This response spoke immediately to me because for […]
Ever had a client or customer mysteriously disappear even though the offer fit their needs? Maybe it was all just too complicated. Here’s an Einstein-inspired tip on how to handle complexity in a better way and close sales with more ease.
When things get tricky, many entrepreneurs turn to meditation. Though it’s a great technique, it might fail you badly if you use it in the wrong situations. Here is a better alternative for critical mornings.
Never underestimate the power of excellent localization. Even within the seemingly same culture, there are lots of micro-cultures and even more regional cultures. Culture shows itself most obviously in… language. To be a bit more precise: The use of specific words or terms. Let’s have a look at this chart showing in which U.S. states […]
Big vision mindset and implementation strength? A Jeff Bezos or Elon Musk comes to mind. How about an astonishing case of entrepreneurship from 17th century?
Sharing a great mantra we also use to inspire our clients to stay on track when implementing their branding.
A simple, yet strong inspirational message for your brand and your business – inspired by Grant Cardone.