Brand Development

A brand generates trust. Trust generates customers.

A consistent brand identity sets your company apart from the competition and wins customers.

“The Club of Happy Lifepreneurs” embodies and embraces consistent branding across all channels.

Brand Development
Brand Development

B2B brands in particular can be experienced much more multi-dimensionally and thus build greater customer loyalty.

Brand Check-Up

Brand Optimizing Check Up

How well positioned is your brand identity to reach your customers now and in the future? Does the concept fit the target audience? How aligned is your brand image? Are they any gaps?

Create a solid base:


Brand images can be a bit woolly, particularly with owner-operated businesses, because the owner’s mission statement hasn’t been identified or clearly defined. We help you set these vital cornerstones.

Brand Development/Update Workshop

We develop your brand identity WITH you, not for you. Step-by-step, we work together to transform your ideas into tangible reality. We often use workshops. The process – which participants invariably find fun and which is highly effective – is then structured by us and coached.

If the brand is YOU

Personal Branding & Profiling

Understanding yourself as an autonomous brand is an investment in your own future. Liberate yourself and have an authentic, plausible presence online and in real life.

Personal Visibility

Publications in appropriate media, visibility in the right channels, high-quality personal branding – you can rely on our experts’ help.

Resource-efficient approach:

You don’t always need to turn things upside down. It’s often enough to focus on the essentials. We help you tackle precisely the right areas at precisely the right level. And we’re happy to guide you from level to level, too.

We gather/check points that are relevant from a customer or market perspective. Potential for optimization is presented succinctly, ensuring that the key issues are addressed.
It may be enough to tidy and tune what you already have. This spares your resources, budget, and nerves. And it’s usually quick.
Common-sense new development that gives you space to grow, even in the fast-paced digital world.

Makes collaboration particularly flexible.

“Wow – that’s so clear.
We could have done with that ages ago.”

Professional project management:

A clear route
For each project, we develop a suitable overview at an appropriate level. From task list to roadmap or project plan.
Proactive working
Not self-evident for many, unfortunately – but for us it’s a given. If we’ve agreed a deadline, we stick to it. If any issues arise, we let you know immediately.
Flexible problem solving
One of our many strengths is creative problem solving. Feel free to integrate us into your organization, then we can support you even better.

Let’s talk.

Speaking one-on-one is the best way to find out if we’re on the same wavelength. The first consultation is free-of-charge and non-binding.

Read more about branding and brand development on our blog:

Bullshit, fact, great opportunity? As experienced marketing professionals, we help you tell the difference – preferably by working together, but also in our blog.