Lately, I’ve dipped my toes in the wide sea of entrepreneurial self-help literature – and – even though at some point this one seems to go a bit over the top – the e-book “The 10 Times Rule” by Grant Gardone has some really interesting pieces of thoughts to offer.
One of them being: “Who would want average?”
Would you ever try to sell a product by saying
“Look at this – it’s great at being .. well… average?”
Grant Gardone connects this with the idea that you should set yourself high aims – not to stress you out from the beginning but with the purpose of those goals being really inspiring.
A twofold message is contained here:
- a) When you create a product, don’t go for average – go for ‘great’.
- b) When you think about your marketing and sales don’t think
‘well let’s do that somehow and get over with it’ but think of
- ‘how can we do sales in a great way?’
- ‘how can our marketing stand out by inspiring our audience?’
Being over-average is not to be taken lightly.
My own experience from coaching entrepreneurs is that this is exactly where the majority will withdraw:
Going back to the ‘normal’, the ‘standard’ ways – because these measures just FEEL better, you’re part of the ‘normal’ crowd then.
It takes boldness to do things differently.
This is what over-average is about:
Creating a positive delta of being/doing something better than the rest.