Cleyond

Whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree.

Client: Cleyond
Date: 2018
Brand & Positioning: Business model shaping, positioning & brand development
Go-to Market: Website, sales material.
Summary

‘A scalable solution to a global problem: plastic waste

Cleyond is a company with a real product offering a solution to an urgent environmental problem. What is more: commercial traction is just around the corner. Its token sale was carefully crafted to relate to the reliability of their innovative CleanTech offering.

Start – Goal

Understanding the whole picture first, then get into focused work.

Starting Point

It all started with a Powerpoint presentation with the main idea of what was called before the “Clean Core”.

[Graphic/example]

The Goal

With all his immense bulk he was little if any stronger than I, and it was but the matter of a moment or two before he sank, bleeding and lifeless, to the floor. Dejah Thoris had raised herself upon one elbow and was watching the battle.

[Graphic/example]

icons overw8-15

Marketing Strategy and Branding

The way

All processes start this way: Foggy at the beginning, then everything clarifies up. That’s why having a good strategy comes so handy.

Brand research

In a word, the whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree be deemed.

Marketing fit

In a word, the whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree be deemed.

Investor relations positioning

Conception of tokens and referral mechanics / investor relations presentations

Research EU plastic strategy

In a word, the whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree be deemed.

Investor pitch creation 1.0

Creation of a Powerpoint template.

Business model tuning

In a word, the whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree be deemed.

Main scaling leverage: Licensing

In a word, the whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree be deemed.

From strategy to implementation.

Setup

Step by step, we work together to transform foggy ideas into a tangible reality.

Financing

Financing was decided to be done with the ICO.

Why was the CYO token purchase a good idea?

• The owners of the company saw the opportunity to create a real global solution.
• It’s ecological: Support a highly relevant solution to a big problem (plastic waste)
• It’s economical: Participate in the success of a highly profitable business model
• Lives the values: Show engagement for the environment as well as CleanTech technologies through a personalized branded token

Renaming the “CleanCore” to “Cleyond”

In a word, the whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree be deemed.

+ also the campaign slogan was created:

A Scalable Solution to a Global Problem: Plastic Waste

Brand identity development

After having a clear idea of what Cleyond was and what it represented, a minimal branding was created, with the logo, the key building block of the identity, the primary visual element that identifies the brand.

The typeface Horatio, is a high-quality design font from 1971 from the house “Letraset”. It has been it was chosen carefully for it’s rounded “o” and because of its modern, refined and highly legible style. This Logo’s circular symbol is a strong image evoking a loop and re-cycle. The logo itself is modern, global and timeless.

After the branding for Cleyond was created, the ICO came to life with “The CYO Token”.

Cleyond logo

Photography

In a word, the whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree be deemed.

Photography used for interior design.

Key Visuals

In a word, the whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree be deemed.

Branding for Cleyond and ICO: The CYO Token

In a word, the whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree be deemed.

The Whitepaper

In a word, the whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree be deemed.

Message Strategy Development

In a word, the whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree be deemed.

icons overw8-18

Go-to-Market

Go- To Marketing

Typography is the origin of language and of human communication. Moreover typography is the fundament of our culture, of ourselves. Only through language we as the human race could evolve.

Customer journey (shop system)

Consult the IT in sort of User Experience. CYO token buying process (Cleyond page is the channel, other crypto communication

Building a Marketing Toolkit for Social Media

Development of content marketing strategy and community management.

Special Social Media

Telegram

International Website

A well-made website is like a great salesperson: it sells for you even when you’re not there.

Implement, track, and adjust 2 websites with language, for different target groups.

cyo-token.com

Cleyond.com

Setup for B2B Marketing

In a word, the whale was seized and sold, and his Grace the Duke of Wellington received the money. Thinking that viewed in some particular lights, the case might by a bare possibility in some small degree be deemed.

Leave a Reply

Your email address will not be published.