Low/no hierarchy vs. decision making
When you’re in a team situation, and even more in a non-hierarchical situation, it is crucial to make sure that the vision is really really clear and shared by everyone. There needs to be clarity about the main core content of the vision – as well as about those ‘outer’ corners where one might not agree (yet) and keep them on a parking lot for later. Otherwise, the main risk would be getting stuck.
Find harmony without watering it all down
The workshop day provided the important opportunity to share the diverse perspectives (diverging) but still arrive at a sustainable consensus. This would be of value per se even if brand-building would not have been part of the goal. If everyone knows what you are aiming at, it is much easier for everyone to contribute – especially if you are working remotely and asynchronous mostly.
And the winner is….
- The grid – about networking connections, being open on the sides
- The look in itself with Norwester font: stylish, a bit starting up but still timeless enough
- #Funfact The chosen yellow-green indeed was called…
How very fitting, isn’t it?
“Ich schreibe Ihnen heute einen langen Brief, für einen kurzen habe ich keine Zeit.” – Johann Wolfgang von Goethe
Creating a one-page website/landing page – that might sound and look simple, however, it is quite challenging for the reason that you need to boil everything down to the very essence PLUS each visual element becomes so symbolic.
Hint: If you ‘buy’ creative services whether that might be from an agency or a freelancer, always be aware that you do not buy creative assets by the pound – one well-crafted slogan can make (or break) your brand.
setup for success
Up for Inspiring Networking
Our Tech Stack for this Project
Workshop Design: GDocs
File Sharing: GDrive
Flexible Whiteboards and Post: Miro
Brand Design: Adobe
Web Design & Development: Squarespace
OVERW8 conducted a strategy workshop for our association in which we worked out our strategy and business model. After a successful workshop, we were able to work out our branding with the help of OVERW8 and create our website together. A very inspiring collaboration, reliable, creative, supportive – simply top! OVERW8’s experience successfully guided us through difficult decision-making processes (several decision-makers…) and lifted us to the next level. Unreservedly recommendable and good value for money.