The Inspiring Story of a True Design (and Brand?) Icon and how this can help shape the future. Learn about Otl Aicher, roots, work.
Blog
The smoking “influencers” of yesteryear – why it worked, still does today
In this format, we’ll take a closer look at Vintage Ads and see which marketing techniques worked then – and why they still do so today.
Don’t mistake the wheel for the car
Why focussing on any single marketing technique such as SEO can get you off track (and why marketing strategy can help fix that). Plus… a Porsche. 😉
With Trumps’ Retail Tariffs On the Horizon: 6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails.
6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails.
Last Minute Campaign Idea: Mooncake Festival on 29th of Sept.
Nothing less than the 2nd important holiday in China after New Year. Get inspired by what some big and small brands make of it.
A “Not to Do” List We Provide Startups with (mostly for sales, but not only)
Some timeless wisdom for easier sales success from our work with startups and scaleups from fintech to AI, to recycling to e-learning.
2023: There’s so much world out there. | The Intercultural Calendar for Global Minded People
The Intercultural Calendar for Global-Minded People and International Marketers. Be inspired, learn about global holidays, inspire the world.
The Challenging Balance of Vision vs. Execution: Our Best Hack for Startups + Scaleups
Startups: Not the ones to fiddle around with strategy for months. You need to get stuff done – with a bigger picture in place. Here is how.
We Created Pitch Decks to Raise €60 Billion this August: 9 Insights for Startups
Creating pitch decks: We love it! 9 insights, so you got an easier time getting it done + 3 killer tips to give your pitch deck true edge.
Shaping the Narrative like a Queen: 8 Rules for Great Startup Leadership
How to use a ‘narrative’ to give yourself and the team a chance for stability even if the going gets rough in startup or growth situations.
Hunting for that next investment round? 5 Linkedin Mistakes to Avoid to Not Unnecessarily Getting Dumped
If you’ve taken part in the investment round hunting game for a while, chances are you’ve heard investors say: “We invest in a team first, then in a business model.” “The team…
Otl Aicher’s Iconic Brand Design for the 1972 Olympic Games: Learnings & Triggers for Discussion
Celebrating the Iconic Brand Design by Otl Aicher: 50 Years Olympic Summer Games Munich 1972 This article is part of something bigger – i.e., our “design trendwatch whitepaper” celebrating the iconic brand…
Back to the Roofs 2022 | Reinvoking the power of a sleeping (brand) giant
If you build a brand really strong, it could even be reinvoked years and years later… could it? It happened this year. In Munich.