In this format, we’ll take a closer look at Vintage Ads and see which marketing techniques worked then – and why they still do so today.
Blog
Don’t mistake the wheel for the car
Why focussing on any single marketing technique such as SEO can get you off track (and why marketing strategy can help fix that). Plus… a Porsche. 😉
Celebrating the Iconic Design by Otl Aicher: 50 Years Olympic Summer Games Munich 1972
[Pre Text] This article is part of something bigger – i.e., our “design trendwatch whitepaper” celebrating the iconic brand design German designer Otl Aicher and his team developed and filled with life.…
Why is it so hard to get from your Minimum Viable Product to Go-To-Market?
You have an idea, you develop the product, you are proud as hell, and then… You put it in a box. You are stuck with your not-marketed minimum viable product. Why is it so hard to put it out there? A guide to getting yourself (mentally) ready for your go-to-market!
How to choose the colors for your brand: (Almost) no matter of taste
What if just one decision made a difference of 20%+ sales every year? Research shows: The right choice of brand colors can have such effects.
Make LinkedIn profiles fit for Social Selling: Here’s how to do it in 3 steps
Your personal + company profile on Linkedin: The basis for so-called Social Selling. How to get started in 3 steps and where it can take you.
Instagram marketing with Style, Charm and Bowler Hat: 10 Tips for 2022
Instagram Marketing – Many imagine this to be too easy. After all, there are a lot of rules to follow! For example, timing, optics, regularity, and algorithm. We have summarized the essential tips for a successful Instagram marketing strategy!
Color choice in branding: (Almost) no matter of taste
What if the right color brought you 20% sales every year? With the right choice of colors in branding, this is possible.
Tik Tok on everyone’s mind: “Should we get in on this?”
Tik Tok – the “Latest Hype”? in terms of social media:❓What can/is it really doing? For which companies and target groups is it the right platform? ?✅
Got a Leaky Sales Funnel!? Why this happens in the first place and how to fix it
You got everything mapped out and implemented from A to Z, but somehow the sales funnel still does not quite work? Tips on how to fix that.
Mooncake Festival: Fresh Marketing Inspo 2021/2022
The mooncake festival is taking place this week. So inspiring what some big and small brands made of it – creative marketers get inspired!