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Why is it so hard to get from your Minimum Viable Product to Go-To-Market?

You have an idea, you develop the product, you are proud as hell, and then… You put it in a box. You are stuck with your not-marketed minimum viable product. Why is it so hard to put it out there? A guide to getting yourself (mentally) ready for your go-to-market!

Rough Edges

Many people think that once you do ‘professional’ marketing, everything unique will be smoothed away – no more rough edges, clean medium Pizza Margarita style. Of course, one MIGHT do branding and…

Perfect is Boring

Well…. really, who needs perfect? Perfect is excellent when you’re talking about pilots and them doing their job and doctors etc…. you get the idea. Take the restaurant around the corner, what…

Being Generic

“I was in the supermarket the other day, and I met a lady down the aisle where they keep the generic brands. Her name was ‘woman’.” – Steven Wright A great quote…