Why focussing on any single marketing technique such as SEO can get you off track (and why marketing strategy can help fix that). Plus… a Porsche. 😉
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Personas, ICA, Zielgruppe: Was sie für Euren Erfolg ausmachen
Wenn wir mit unseren Kunden an ihrem Branding und ihrer Marketingplanung arbeiten, kommt inzwischen rasch die Frage: “Machen wir auch Personas?” (meistens: ja) oder “Ja, klar, Personas haben wir schon erarbeitet –…
Why is it so hard to get from your Minimum Viable Product to Go-To-Market?
You have an idea, you develop the product, you are proud as hell, and then… You put it in a box. You are stuck with your not-marketed minimum viable product. Why is it so hard to put it out there? A guide to getting yourself (mentally) ready for your go-to-market!
Why a Website is totally, absolutely not enough: An Intro to Contact Points.
A good website alone is not enough to bring you the sales you hoped for. What does it take? Learn all about Contact Points in this article!
AIDA what? Sales Funnels explained.
AIDA is a simple, yet timeless concept in the marketing world. In this article, we’re explaining the basics of AIDA and the Sales Funnel.
11 Digital Marketing Myths better not to buy into
We’re busting some of the most common misconceptions people have about marketing and how simple (or not) it is. Quick and simple. Have a read!
Preparing for a New Phase: The DIY Workshop for Entrepreneurs
Provided by o8 for you?: The DIY workshop to mark the start of a new era. Originally developed to get a headstart #2020, though actually pretty timeless.
The Inhabitants of Your Brand World
“You would choose your favorite cafè as an unmistakable sign of your identity.” – Gabriel Garcìa Marquez It was a bit like that in my hometown, too – can you recognize it…
Rough Edges
Many people think that once you do ‘professional’ marketing, everything unique will be smoothed away – no more rough edges, clean medium Pizza Margarita style. Of course, one MIGHT do branding and…
Complaint Management Super Simple
Most business owners struggle with handling complaints and/or stuff that goes wrong. Here is one very simple rule on how to handle such situations without having to read thick volumes of CRM…
Perfect is Boring
Well…. really, who needs perfect? Perfect is excellent when you’re talking about pilots and them doing their job and doctors etc…. you get the idea. Take the restaurant around the corner, what…