This sentence wrote a colleague of mine in such a nicely laconic way when someone asked about doing SEO and only SEO. That person was convinced that if she’s doing SEO ‘right’,…
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Entirely beside the price point: How setting the wrong price structure might effectively ruin your chances for success
as in “If you position your Krapfen to be the Champagne among Krapfen, you‘ve got to stick with that strategy and be stringent about it.” Learn more about the details, why it might effect your business, also – and learn how to fix pricing hickups.
What type of website do people want now? (and what do they need)
[This is a question OVERW8 Owner Kristin Reinbach answered on Quora.] You probably also know the saying: “Sell them what they want, give them what they need”. What they WANT is very…
Amazing business intelligence in football: man meets machine
One of the things I highly appreciate about working for some fraction of my time out of a coworking space such as the IdeaKitchen are the diverse people you get to meet.…
Digital tools: How they could put your brand touchpoints at risk
If not used carefully, the use of digital tools could rob your brand off its branding. How can that be? Well, if you think about branding happening at every touch point, then…
The main differentiator between all things good and evil
Last week on LinkedIn the owners of a company celebrating its 85 birthday were asked what they thought was the root of their success. Their answer was: “It’s about the team spirit…
Einstein-inspired: How to massively ease complex sales processes
Ever had a client or customer mysteriously disappear even though the offer fit their needs? Maybe it was all just too complicated. Here’s an Einstein-inspired tip on how to handle complexity in a better way and close sales with more ease.
Steep (business) pistes to tackle? Why meditation might be a bad idea
When things get tricky, many entrepreneurs turn to meditation. Though it’s a great technique, it might fail you badly if you use it in the wrong situations. Here is a better alternative for critical mornings.
Localization: Never underestimate its challenges
Never underestimate the power of excellent localization. Even within the seemingly same culture, there are lots of micro-cultures and even more regional cultures. Culture shows itself most obviously in… language. To be…
Build your vision till you drop: The Story of the Canal du Midi
Big vision mindset and implementation strength? A Jeff Bezos or Elon Musk comes to mind. How about an astonishing case of entrepreneurship from 17th century?