Startups: Not the ones to fiddle around with strategy for months. You need to get stuff done – with a bigger picture in place. Here is how.
We Created Pitch Decks to Raise €60 Billion this August: 9 Insights for Startups
Creating pitch decks: We love it! 9 insights, so you got an easier time getting it done + 3 killer tips to give your pitch deck true edge.
Shaping the Narrative like a Queen: 8 Rules for Great Startup Leadership
How to use a ‘narrative’ to give yourself and the team a chance for stability even if the going gets rough in startup or growth situations.
Hunting for that next investment round? 5 Linkedin Mistakes to Avoid to Not Unnecessarily Getting Dumped
If you’ve taken part in the investment round hunting game for a while, chances are you’ve heard investors say: “We invest in a team first, then in a business model.” “The team…
Otl Aicher’s Iconic Brand Design for the 1972 Olympic Games: Learnings & Triggers for Discussion
Celebrating the Iconic Brand Design by Otl Aicher: 50 Years Olympic Summer Games Munich 1972 This article is part of something bigger – i.e., our “design trendwatch whitepaper” celebrating the iconic brand…
Back to the Roofs 2022 | Reinvoking the power of a sleeping (brand) giant
If you build a brand really strong, it could even be reinvoked years and years later… could it? It happened this year. In Munich.
Otl Aicher Design Special: How to…Establish A Legacy through Brand Design
Celebrating the Iconic Brand Design by Otl Aicher: 50 Years Olympic Summer Games Munich 1972 This article is part of something bigger – i.e., our “design trendwatch whitepaper” celebrating the iconic brand…
Designing the Olympic Games 1972: The Vision of a New Germany
The Inspiring Story of a True Design (and Brand?) Icon and how this can help shape the future. Learn about Otl Aicher, roots, work.
Germany’s 2nd “BAUHAUS”: Otl Aicher and the Ulm School of Design
A university can make all the difference, connecting brilliant minds, and leading to amazing co-creation. This is what Ulm did for design.
The Bigger Picture: 1936 | A first try under worst circumstances.
The story of the iconic brand design behind the 1972 Summer Games in Munich: It actually began during WW2 – find out how and why.