Why is it so hard to get from your Minimum Viable Product to Go-To-Market?

You have an idea, you develop the product, you are proud as hell, and then… You put it in a box. You are stuck with your not-marketed minimum viable product. Why is it so hard to put it out there? A guide to getting yourself (mentally) ready for your go-to-market!

Rough Edges

Many people think that once you do ‘professional’ marketing, everything unique will be smoothed away – no more rough edges, clean medium Pizza Margarita style. Of course, one MIGHT do branding and…