“You would choose your favorite cafè as an unmistakable sign of your identity.” – Gabriel Garcìa Marquez It was a bit like that in my hometown, too – can you recognize it…
Rough Edges
Many people think that once you do ‘professional’ marketing, everything unique will be smoothed away – no more rough edges, clean medium Pizza Margarita style. Of course, one MIGHT do branding and…
Complaint Management Super Simple
Most business owners struggle with handling complaints and/or stuff that goes wrong. Here is one very simple rule on how to handle such situations without having to read thick volumes of CRM…
Perfect is Boring
Well…. really, who needs perfect? Perfect is excellent when you’re talking about pilots and them doing their job and doctors etc…. you get the idea. Take the restaurant around the corner, what…
Being Generic
“I was in the supermarket the other day, and I met a lady down the aisle where they keep the generic brands. Her name was ‘woman’.” – Steven Wright A great quote…
Authentic. Different.
When positioning a brand, aggressively avoid becoming a “me too” by assertively becoming a “who else?” – Crystal Black Davis Becoming a ‘me too’ is bad enough if it happens to a…
Stay on your game
It’s so easy to get lost in the web stalking on your competitors’ activities… how much followers they’ve got, what great awards they win… Honestly: What’s your businesses’ gain from that? Either…
Overdelivery
?”More substance than appearance” – this is also excellent advice if you are looking into building a business and a brand that is supposed to last and grow. ? ? Tip: Nothing…
? On a scale from 1-10: How much chaos can you stand?
Actually, the more the better… as it’s basically part of any creative process, whether that’s writing a book or setting up a specialized production plant (saw that just last week – amazing!).…
How to tackle complex buying processes
Some weeks ago there was a decision to be made about my new leasing car. The sales person at the local car dealer was (no: IS 😉 :)) a friendly and motivated…