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OVERW8 Digital Marketing and Branding Agency OVERW8 Digital Marketing and Branding Agency
  • Work
    • Overview
    • Making of
      • Friends4Finance
      • Der Finanz Berater
      • ECHOLOT
      • esthra
      • cleyond
      • CYO Token
      • Felikss.
      • FinMarie
      • Kunsträume am See
      • Sooo Kristin
  • About
    • Agency
    • Story
    • Team
    • o8 TEAM MANIFESTO
  • o8 Lab
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    • Branding
    • Entrepreneurship
    • Marketing & Sales
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  • Contact Us
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Creativity, Digital Marketing, Entrepreneurship, Go-To-Market, Marketing Strategy

Why is it so hard to get from your Minimum Viable Product to Go-To-Market?

You have an idea, you develop the product, you are proud as hell, and then… You put it in a box. You are stuck with your not-marketed minimum viable product. Why is it so hard to put it out there? A guide to getting yourself (mentally) ready for your go-to-market!

Kristin Reinbach on 13. June 2022
Kristin Reinbach 2022-06-13T17:10:22+02:00
B2B Branding, Branding, Branding basics, Branding: Basics, Creativity, Design

How to choose the colors for your brand: (Almost) no matter of taste

What if just one decision made a difference of 20%+ sales every year? Research shows: The right choice of brand colors can have such effects.

Kristin Reinbach on 8. June 2022
Kristin Reinbach 2022-06-08T14:44:49+02:00
Branding, Digital Marketing, Digitization, Marketing Strategy

Instagram marketing with Style, Charm and Bowler Hat: 10 Tips for 2022

Instagram Marketing – Many imagine this to be too easy. After all, there are a lot of rules to follow! For example, timing, optics, regularity, and algorithm. We have summarized the essential tips for a successful Instagram marketing strategy!

Kristin Reinbach on 13. May 2022
Kristin Reinbach 2022-05-13T13:18:51+02:00
Branding, Branding basics, Design

Color choice in branding: (Almost) no matter of taste

What if the right color brought you 20% sales every year? With the right choice of colors in branding, this is possible.

Kristin Reinbach on 13. May 2022
Kristin Reinbach 2022-05-13T13:16:23+02:00
Digital Marketing

Tik Tok on everyone’s mind: “Should we get in on this?”

Tik Tok – the “Latest Hype”? in terms of social media:❓What can/is it really doing? For which companies and target groups is it the right platform? ?✅

Kristin Reinbach on 13. May 2022
Kristin Reinbach 2022-05-13T11:52:22+02:00
Digital Marketing, Marketing Strategy, Sales

Got a Leaky Sales Funnel!? Why this happens in the first place and how to fix it

You got everything mapped out and implemented from A to Z, but somehow the sales funnel still does not quite work? Tips on how to fix that.

Kristin Reinbach on 13. May 2022
Kristin Reinbach 2022-05-13T11:44:59+02:00
Design, Digital Marketing

The smoking “influencers” of yesteryear – why it worked, still does today

In this format, we’ll take a closer look at Vintage Ads and see which marketing techniques worked then – and why they still do so today.

Kristin Reinbach on 22. February 2022
Kristin Reinbach 2022-02-22T11:48:25+01:00
Digital Marketing, Trendwatch

Mooncake Festival: Fresh Marketing Inspo 2021/2022

The mooncake festival is taking place this week. So inspiring what some big and small brands made of it – creative marketers get inspired!

Kristin Reinbach on 22. September 2021
Kristin Reinbach 2021-09-22T17:44:04+02:00
Branding, Marketing Strategy, Sales, Sales Process

Why a Website is totally, absolutely not enough: An Intro to Contact Points.

A good website alone is not enough to bring you the sales you hoped for. What does it take? Learn all about Contact Points in this article!

Kristin Reinbach on 15. March 2021
Kristin Reinbach 2021-03-15T10:00:37+01:00
Marketing Strategy, Sales, Sales Process, Uncategorized

AIDA what? Sales Funnels explained.

AIDA is a simple, yet timeless concept in the marketing world. In this article, we’re explaining the basics of AIDA and the Sales Funnel.

Kristin Reinbach on 11. March 2021
Kristin Reinbach 2021-03-11T16:14:14+01:00

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