Rough Edges

Many people think that once you do ‘professional’ marketing, everything unique will be smoothed away – no more rough edges, clean medium Pizza Margarita style. Of course, one MIGHT do branding and…

Perfect is Boring

Well…. really, who needs perfect? Perfect is excellent when you’re talking about pilots and them doing their job and doctors etc…. you get the idea. Take the restaurant around the corner, what…

Being Generic

“I was in the supermarket the other day, and I met a lady down the aisle where they keep the generic brands. Her name was ‘woman’.” – Steven Wright A great quote…

Stay on your game

It’s so easy to get lost in the web stalking on your competitors’ activities… how much followers they’ve got, what great awards they win… Honestly: What’s your businesses’ gain from that? Either…

Overdelivery

?”More substance than appearance” – this is also excellent advice if you are looking into building a business and a brand that is supposed to last and grow. ? ? Tip: Nothing…