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OVERW8 Digital Marketing and Branding Agency OVERW8 Digital Marketing and Branding Agency
  • About
    • Agency
    • Story
    • Team
    • o8 TEAM MANIFESTO
    • o8 Lab
  • Making of…
    • Overview
    • cleyond
    • CYO Token
    • Der Finanz Berater
    • ECHOLOT
    • esthra
    • Felikss.
    • FinMarie
    • Friends4Finance
    • Kunsträume am See
    • Mind The Gap
    • Rocsole
    • Sooo Kristin
  • o8 Journal
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OVERW8
📆Today is... Ralph Waldo Emerson's birthday! 🍰 We chose this quote because it can be pretty much directly transferred to branding. We would say today, "Whatever you do, make sure you do not bore people." 😁 (and if you need help getting that done, DM our CEO Kristin for a complimentary check in). #innovation #branding #socialmediamarketing
If that happens at a dinner: Not a real problem. B If that happens at a dinner: Not a real problem. But what if it happens to your business idea and the team working on it? Find out more about how to set up an innovation team that makes your innovation work in the newly published framework "Magic Innovation Leadership". It had been published in German and stress tested and refined for over 10 years now by author and entrepreneur Kristin Reinbach. It is available on Amazon now, so head over and get your copy now. 👉 📚 #technology #business #design #tech #entrepreneur #inspiration #startup #marketing #creativity #future #investment #science #work #architecture #entrepreneurship #creative #blockchain #branding #iot
The more different perspectives and input, the mor The more different perspectives and input, the more fun we have at work, the more creative we become, and the better the outcome. 🏆 Culture? At o8 we say: The more, the merrier! 💪 Have a look at our other principles on our o8-manifesto! 👉 . . . #manifesto #team #teamwork #values #international #quality #motivation #quote #agency #marketing #coaching #teambuilding #sustainable #diversity #moral #worldwide #remote #germany #digitalmarketing #strongertogether #lovewhatyoudo #dowhatyoulove #makeithappen
Ever got input like by your agency like this? "Wel Ever got input like by your agency like this? "Well, this x activity here is sales, while that Z here is marketing." Well, let me ease you of that discussion and provoke a bit: Is whether something belongs to sales or marketing the right question to ask at all? To avoid pseudo-academic discussions about what belongs to what department, in my agency we work based on the AIDA method (plus cross and upselling cycles basically building on the same principles). Because here is the thing: 💡Those 'departments' anyway only really come into existence in the bigger companies. Up till then, it is a question of how to get from A - product to B - so. who wants it, buys it, pays for it and, at best, comes back for more. For that you need well set up brand, the respective sales and communication elements and you're ready to go. 🌟 That's all there is to it (still, of course, simple, not easy ;)). 📚 There are some good resources about that on our page, of course (will drop them below). P.S.: Want to get that AIDA system set up for your company? DM me. #sales #salesfunnel #startup
🤑 Living like a millionaire - for one day like 🤑 Living like a millionaire - for one day like today (it is 'be a millionaire day, did you know that?) that might be and sound easy. But what if.... you wanna keep it up? Some hints to get started... Which do you like best? #money #entrepreneur #success #luxury #billionaire #business #motivation #rich #lifestyle #london #wealth #hustle #mindset #grind #millionairemindset #entrepreneurship #luxurylife #inspiration #entrepreneurs #cash #millionairelifestyle #motivationalquotes #goals
Today is... Be a Millionaire Day! Independent of Today is... Be a Millionaire Day! Independent of whether you are or not, sometimes it feels just good to practice the feeling of it... So... what do you do? - invite a good friend to a glass of champagne for no reason at all - have something really special for dinner - book a room in your city and have breakfast in bed... Anything to feel like a million bucks! What's on your "makes me feel like a millionaire" list in life? #rewards #breathe #relax #weekend #millionaire
How to tap into your originality? "The place we’re from, the journeys we’ve undertaken, the people we’ve met in our lives, the interesting conversations we’ve had, and our subjective experiences during these moments – these are our very own, personal treasures in our storehouse of innovation components or modules." More on why you might be more original than you guessed can be found in the framework "Magic Innovation Leadership" created by author and entrepreneur Kristin Reinbach over 10 years ago, since then stress testes and refined. Check it out and get your copy on Amazon. 📚 . . . #technology #business #design #tech #entrepreneur #inspiration #startup #marketing #creativity #future #investment #science #work #architecture #entrepreneurship #creative #blockchain #branding #iot
This might come as a surprise to some of you. Yes, This might come as a surprise to some of you. Yes, each of us can be and is creative in the sense that we can create something new, BUT the process and journey are different for everyone. One person may be creative by cooking a good meal, the next by turning an idea into a business, and the third by building tables. " How has your perception about this been so far? What are your assumptions about who is creative - and why? [this is an insight from "Magic Innovation Leadership. The Framework for Systematic Innovation." It is available on Amazon. 📚] #technology #business #design #tech #entrepreneur #inspiration #startup #marketing #creativity #future #investment #science #work #architecture #entrepreneurship #creative #blockchain #branding #iot
Or: How to explain branding in three words. 💡 If you think about it, your future clients will always want and need to know: ❓ In what ways is that company, that offering different? ❓ Does that 'different' fit my preferences? ❓ Can I trust that difference? Especially if you're still growing, making sure 💚 you know how your product is different and 💚 that difference be relevant and 💚 seen can be a true wonder weapon for a great marketing ROI and sales success. So... how is your product different? Do you know already? Can you think about a company doing a great job with this? (feel free to tag so we can applaud). #branding #brandbuilding #sales
Timeblocking... is such a great thing and if you w Timeblocking... is such a great thing and if you want to make sure that your results reflect your priorities we highly recommend you start implementing it now! Basic idea: time & energy flow where the attention goes, and so do the results. So if sales has priority for you this week, go ahead and give it enough energy/time blocks for it. Bonus tip: Project management tools such as @asana are really great for structuring projects and responsibilities - we still find it most effective to use colour-schemed blocks in our individual calendars. 💡 How are you making sure that your priorities get enough space? 📆
Cheatsheet to share! These 4 words - that's all th Cheatsheet to share! These 4 words - that's all there is to a "Sales Funnels". Well, not quite. 😉 But basically, short and sweet, that's it. Let's see what we got there: 1⃣Your future customers need to KNOW, that you / your product exists. 💡 2⃣Then they have to LIKE it.💗 3⃣If they do that for a longer period of time and more contact points, that builds TRUST. 4⃣And finally, then they BUY. Simple, right?🐦 Where are you currently in building and perfecting your sales funnels and marketing system? If we can help with anything there, just make a quick appointment with Kristin, our CEO with 20 years+ of experience! #salesfunnel #marketingstrategy #startup #scaleup
The #digitalmarketing fact you need to know about The #digitalmarketing fact you need to know about this week. 😉 (and yes: feel free to share so the others get a chance to do sht. about it, too! 💡) Content creation is king AND queen when it comes to getting more leads! 👑 Honestly, none of the other single measures in the sales and brand-building toolbox will be any good if you don't have regular high-quality content to back them up with. There is one caveat, though: Many businesses massively underestimate both 🅰 The work that goes into good content creation and 🅱 The impact it can have, both good and bad. 🛄 Have you tried establishing content marketing as part of your marketing sales box? If yes, what are your insights? If not: What's keeping you from it? #digitalmarketing #chooseyourweaponswisely #startups
🤩 "... whenever I have doubts, will visit our h 🤩 "... whenever I have doubts, will visit our homepage and I will feel great and proud about what we are doing here". When we got this feedback from Karolina Decker, it felt especially great because... it shows how important and rewarding it is to give ideas enough shape, such as by means of a great website, brochure or whitepaper, pitch deck, or whatever it is the medium of choice. Creating before/after effects such as this are what makes us fall in love again with our work. What makes your work feel rewarding? What are you proud of this week? Which of your idea could need a little help so others can get how great it is, too? #create #startup #brandcreation P.S.: Should you want to get a bit more details about what the Mind the Gap team and we created together, check out the "Making of" story here - let us know what you think! 👉
These are the 3 depressing truths about innovation These are the 3 depressing truths about innovation processes. 👇 They are much too often... 😟 Depressing as a leader Leading those processes can easily become an especially challenging and unthankful task. 😟 Disengaging as a team member A badly led innovation process can easily become hard to bear, with foggy decision-making, and everyday chaos instead of true agility. 😟 Overall Annoying They easily become super annoying instead of inspiring. You might muddle through but be completely done after it's done. In contrast, if led in a systematic way, an innovation process that works can be so rewarding. 💡 => 🍎! That is - of course - why so many of us strive for it anyway (if you ever fell in love with turning ideas into reality, it just gets you hooked, doesn't it?). To make that work systematically instead of creating trauma, I have created "Magic Innovation Leadership - The Framework." It contains pretty much all you need to avoid the typical downfalls and you can find it here: 👉 https://bit.ly/3LiqGKK 💡=> 🍎 Do you agree with those 3 points mentioned above? Some of it? What was your experience like so far? What would you add? Thoughts? #innovation #roadblocks #problemsolving [On the pic: the entry to workshop room #2 at the o8 Labs in Starnberg, Germany. This Japanese guy makes sure judgemental thinking stays outside. 😉 Come visit! ☕]
Timeblocking... is such a great thing and if you w Timeblocking... is such a great thing and if you want to make sure that your results reflect your priorities we highly recommend you start implementing it now! Basic idea: time & energy flow where the attention goes, and so do the results. So if sales has priority for you this week, go ahead and give it enough energy/time blocks for it. Bonus tip: Project management tools such as @asana are really great for structuring projects and responsibilities - we still find it most effective to use colour-schemed blocks in our individual calendars. 💡 How are you making sure that your priorities get enough space? 📆
🙈Already reached that moment on a Sunday when y 🙈Already reached that moment on a Sunday when your entrepreneurial mind already starts revising the priorities for the week coming up... ? 😉 Gotcha! Let us give you this friendly reminder: The credit belongs to you who Dare to turn your ideas into reality, to risk the No's to get to the Yes, to all of you who, even if defeated, get up again and again and decide to shape the reality of tomorrow. The credit belongs to you each of you, men, and women, whoever you are. Give yourself a break. Tap yourself on that strong shoulder. We see you and applaud you. 😍 Happy rest of the weekend to you! See you next week, endeavouring your next adventures! 💪✨ #sundaymood #entrepreneurslife #haveabreak
Stuff that will never happen to you in Germany: Wa Stuff that will never happen to you in Germany: Walking through life with open shoelaces UNDETECTED. Can you guess why? Because we got such a massive failure detection and risk awareness culture here. If I dare you to go out on the streets in Munich and stand at a traffic light waiting to cross with your shoelaces open, I go the bet, it will take 2 minutes maximum till someone would approach you: "Hey, excuse me, I think you got your shoelace open." In a way, it's nice, but who can tell if I would not maybe want it that way? This might sound a bit exaggerated, but... such a mindset will get you nowhere when it comes to innovation. This is also what you can learn to detect and how to handle it as a leader. (Link will be below). Whether your shoelaces are open or not does not prove anything about your creativity, how effectively you innovate or not. But the mindset behind it might make a huge difference. Thoughts? #innovation #mindset #zeromistakeculture
Who. is. this. person? How would you describe her Who. is. this. person? How would you describe her in a book? Write her story? Building a brand, creating a credible brand universe, often is like writing a book, being a writer. It all starts with a really heartfelt thought. Who are these people, those humans we are trying to serve? Whose trust are we trying to gain? What is important to them? What do they dream of What are their biggest fears? What are the things they wouldn't tell anyone - and if they would, in what kind of words would they do it? You can practice it by listening in at the neighbouring table in a cafè. A professor of mine once said: "You think marketers sit at their desks, making clever decisions. In reality, you need to go out there, be out there and get a sense of how the people's minds and hearts are working." Let me add this important learning. I gained it from more than 20 years doing marketing for already big and still small brands. Make sure you approach it with an as non-judgemental attitude as anyhow possible. To become an excellent brand builder, you need to channel your best Yogi. Be as clean a slate as you can, and then let people surprise you. I've found that this attitude seems to have a certain halo that people detect. They will start telling you things you would never have dreamed of. Based on that, you can continue building that brand. Or write that bool. Have you ever thought of it like that? What do you think about it now? Want to give it a try? (or if you'd like to find out how we at OVERW8 can help with that, let me know). #branding #startup #entrepreneurship
In a nutshell, this is why innovation is so often In a nutshell, this is why innovation is so often messed with. Even if you have a really clear intention, you need to know and manage this important mechanism of creative problem-solving to get really good results. It is the systematic to-and-fro between diverging vs. converging thinking. 👻 Too much converging mode? Any engineer-driven zero-mistake culture tends to think very A to Z - taking exploration and experimentation as an unnecessary waste of time. 👻 Too much diverging mode? Any too 'creative' culture would end up just piling up new ideas and projects, causing complete overwhelm, and never really getting to a productive outcome. 💡Already now that you know about it, you will probably already recognize situations where either one or the other dominated the situation (if so: what happened? how did you experience the effect? let me know below!) 💡 The trick is when to use which thinking mode and deliberately switch according to the situation. This will then pave the way to successful innovation. You can find more detail and hands-on implementation advice in the international edition of "Magic Innovation Leadership" - the handbook on how to make innovation work for you. 📆 To be released on April 4th. 📚 You can preorder on Amazon now 👉 - or DM me for a complimentary review copy. 🙋 #innovation #mindset #entrepreneurship
👻 "Mommy, I wanna grow up to become a YouTuber! 👻 "Mommy, I wanna grow up to become a YouTuber!" said the child. "Shhht, silent; you might want to check the facts first." Did you know? Did you assume it is so bad? For context: This is Google / Youtube, which so far has the most generous deal still. We love the variety of inspo you get on YouTube, so let us hope creators still feel inclined to create and share. What are your thoughts on that? . . . #creator #producer #youtube #entrepreneur #youtuber #painter #musician #contentcreator #songwriter #composer #founder #genius #vocalist #travel #influencer #london #fashion #blogger #fashionblogger #instafashion #styleblogger #entrepreneur
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