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© 2019 Overw8. All rights reserved.

OVERW8 Digital Marketing and Branding Agency OVERW8 Digital Marketing and Branding Agency
  • About
    • Agency
    • Story
    • Team
    • o8 TEAM MANIFESTO
    • o8 Lab
  • Making of…
    • Overview
    • cleyond
    • CYO Token
    • Der Finanz Berater
    • ECHOLOT
    • esthra
    • Felikss.
    • FinMarie
    • Friends4Finance
    • Kunsträume am See
    • Mind The Gap
    • Rocsole
    • Sooo Kristin
  • o8 Journal
    • Branding
    • Entrepreneurship
    • Marketing & Sales
    • OVERW8 on Instagram
  • Contact Us
  • English
    • German
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OVERW8
Here is another truth about entrepreneurship. It s Here is another truth about entrepreneurship. It so often sounds like we are all out there to save the world and get rich on the side. But very often it is just this: A deep urge to create. That's why I chose that women with the lemon on her head for our August inspirational calendar picture. You would ask her: "Why do you have a lemon on your head? And she would answer - without a wink: "Because." Which just the answer you will get from lots of entrepreneurs if they are really really honest if you would ask them (and me): Why the heck did you have that crazy idea of becoming an entrepreneur? "BECAUSE." 🤠 Because.... The stuff just wanted to be done. The book wanted to be written. The platform, the product wanted to be built. . . . #business #success #motivation #london #inspiration #entrepreneurship #entrepreneurlife #love #startup #mindset #money #lifestyle #hustle #marketing #instagood #goals #millionaire #luxury #motivationalquotes #life #businessowner #wealth #quotes #fashion #businessman #uk #instadaily #ceo #businesswoman
🙈Already reached that moment on a Sunday when y 🙈Already reached that moment on a Sunday when your entrepreneurial mind already starts revising the priorities for the week coming up... ? 😉 Gotcha! 🍻 😁 Let us give you this friendly reminder: The credit belongs to you who Dare to turn your ideas into reality, to risk the No's to get to the Yes, to all of you who, even if defeated, get up again and again and decide to shape the reality of tomorrow. The credit belongs to you each of you, men, and women, whoever you are. Give yourself a break. Tap yourself on that strong shoulder. We see you and applaud you. 😍 Happy rest of the weekend to you! See you next week, endeavouring your next adventures! 💪✨ #sundaymood #entrepreneurslife #haveabreak
❗Do not try to sell to this person unless you th ❗Do not try to sell to this person unless you thoroughly understood her. Who. is. this. person? How would you describe her in a book? Write her story? Building a brand, creating a credible brand universe, often is like writing a book, being a writer. It all starts with a really heartfelt diligent thought (and research. Close up listening). ❓ Who are these people, those humans we are trying to serve? Whose trust are we trying to gain? What is important to them? What do they dream of? What are their biggest fears? What are the things they wouldn't tell anyone - and if they would, in what kind of words would they do it? ❓ You can practice it in a fun way by listening in at the neighbouring table in a cafè. Our CEO Kristin quotes her professor who once said: 💬 "You think marketers sit at their desks, making clever decisions. In reality, you need to go out there, be out there and get a sense of how the people's minds and hearts are working." (and which is why even after 20+ years she loves the job 😍) She says hi and adds: "Let me add an important learning gained from more than 20 years doing marketing for already big and still small brands. 💡Make sure you approach it with an as non-judgemental attitude as anyhow possible. To become an excellent brand builder, you need to channel your best Yogi. Be as clean a slate as possible, and then let people surprise you. I've found that this attitude seems to have a certain halo that people detect. They will start telling you things you would never have dreamed of. Based on that, you can continue building that brand. Or write that book. Or that sales copy that gets you the sale. Have you ever thought of it like that? What do you think about it now? Want to give it a try? (or if you'd like to find out how we at OVERW8 can help with that, feel free to DM Kristin). #branding #startup #entrepreneurship
So great to hear! 😍⁠ Thanks so much @Manuela So great to hear! 😍⁠ Thanks so much @Manuela Hartel!⁠ .⁠ .⁠ .⁠ #echolot #testimonial #trustsignal #work #inspiration #god #quote #wisdom #inspire #overw8 #grateful #website #webdesign #festival #marketing
Lots of talk about likes/impressions these days no Lots of talk about likes/impressions these days not really being the most helpful thing to keep your eyes on. But what do instead? (Not only here on Linkedin, but also on Instagram, Facebook, any social media). Let me share what we have developed for our clients - and use also ourselves. It is not as seemingly 'correct' but, at the same time helps to keep the eye on quality - of content, of contacts, of leads. And brand perception overall. Because that is what branding is about: Quality. Quality that induces trust which preps for sales. What do you think? Are those metrics worth a try? Let me have your thoughts and questions! 🙋 (there is a 2nd way of getting this done, which I'll share during the next days, be sure to hit the 🔔 so you get notified of new posts) #intelligence #analytics #marketingkpis
How does a logo makeover work in reality? Here's How does a logo makeover work in reality? Here's a little peek into the logo makeover for artsy brand ECHOLOT - this is what it looked like when we tried out different designs. 🎨🧸 Today this is all decided and in use for quite some time already ✅ - but it's always exciting when you start taking apart the essence of an idea and peel out the entrepreneurial vision 🎨 🧠 and make it more visible. 👇 Have you ever been part of the creation of a logo? Are you happily in love with yours, does it do a great (sales) job for you and the company or do you 'secretly' dream of making your brand and logo shine again?⭐ (subtle tip: you can always get in touch with us 💁) [Get inspired by the complete MAKING OF and behind the scenes story here 👉 ] . . . #Logo_Design #logodesigner #logodesigns #marketing#naming #baby #entrepreneurship #alogoisnotabrand #marketingstrategy #brand #positivemindset #growthhacking #Developer #Website #Webdesign #BehindtheScenes #behindthescenes
That great idea you typically have under the showe That great idea you typically have under the shower? 💡At our new workshop facilities, aka the "o8 Labs", we help you provoke them wherever you go - check out the cool triggers you'll find in the o8 lab bathroom. 😁 (recall: our goal is to be all about your results, not about behaving 🐱) Which of those here is your favourite mindset trigger? #innovation #mindset #startup
Tiny reminder... 😉 📝 Get a solid marketin Tiny reminder... 😉 📝 Get a solid marketing/sales strategy and brand first. Then have that translated into content strategy and branded templates. Then use those to brief a really good social media manager or agency. Like this they can effectively support you in your sales goals. They can cooperate with your sales people or you, but do yourself a favour: Be (and stay) aware, this is what they can do. And that means a lot if they do it well. It means your selling is going to be so much easier. Use that leverage and get all happy. Agree? Thoughts? (and please tag people who could do with the reminder or the support 😁) 💡 BTW: We have built a really great tool to make dealing with all the nittigritty so much easier. It's called Ägile Ässets. If you haven't yet, check it out and book a trial or get the unbeatable lifetime deal directly at AppSumo: #socialmedia #sales #salesfunnel
Cheatsheet to share! These 4 words - that's all th Cheatsheet to share! These 4 words - that's all there is to a "Sales Funnels". Well, not quite. 😉 But basically, short and sweet, that's it. Let's see what we got there: 1⃣Your future customers need to KNOW, that you / your product exists. 💡 2⃣Then they have to LIKE it.💗 3⃣If they do that for a longer period of time and more contact points, that builds TRUST. 4⃣And finally, then they BUY. Simple, right?🐦 Where are you currently in building and perfecting your sales funnels and marketing system? If we can help with anything there, just make a quick appointment with Kristin, our CEO with 20 years+ of experience! #salesfunnel #marketingstrategy #startup #scaleup
Worried your pitch deck might not impress investor Worried your pitch deck might not impress investors? Or even worse: Bore them out of their 🤯 !? Start using one of the most timeless and proven sales methods: AIDA. A - Create AWARENESS. Open Eyes Alert. What's this? Why should it matter? Where's the link? I - Now give INFO. Give some more detail. Nope, not too much. 3 main points to then break down if needed. D - Create DESIRE. Make it hot. What makes this investment opportunity hot? Why now, neither sooner nor later? What's great vs. others? A - Act / Buy - Make it easy to buy. "This is what we look for and can offer. There are 3 options depending on your priorities: A. B. C. Feel free to choose." There is more to it, of course, but it's a pretty good start and makes sure you don't bore people (bored people don't buy/invest). You can find more detail in the overview post (I will drop the link below). Try this on your next pitch deck. Find more hints in 👉 📌 "We Created Pitch Decks to Raise €60 Billion this August: 9 Insights for Startups" Any questions? Let us know below.
Got a Monday today that felt like 3 of them? Massi Got a Monday today that felt like 3 of them? Massive workload? Clueless about how to tackle them? There's a nice saying in English, "How do you eat an elephant? Bite by bite by bite." Big tasks seem and will stay unfeasible until we break them down into smaller bits. Maybe start by work packages first, then break them down and think backwards ("what's blocking me from doing it? what's needed first') making them more and more feasible. Drill it down till you and your team have feasible chunks in front of you, then just get it done. 🌟Special Pro Tip from our 20 yrs+ multi-project management expert and CEO Kristin: Break down tasks that can be done in sessions of a maximum of 90 minutes, especially if you’re dealing with fuzzy tasks that need research or conceptual work first. "Mapping out a big task is also a task, and well done will make or break 80% of its feasibility." 🐘Which elephant are you 'eating' this week? 😁 . . . #success #business #luxury #entrepreneur #leadership #focus #quotes #inspire #motivation #inspiration #entrepreneurship #agile #scrum #networking #businessstartup #businessstartuppackage #iot #webdesign #businessstartupkits #investment
🔥Wonderingy why your competitors perform so muc 🔥Wonderingy why your competitors perform so much better in the market even though your code is much better? You might not like the answer. Are you ready for it? 🔥 80% of all startups are not positioned in a well-thought-through way, and they go 'out there' with a pretty semipro branding. 🔥That is basically the same as going off-piste with some pretty old or even the wrong ski equipment. At best, it is no fun, at worst, it will put you at risk. Poorly equipped like that, any sales activities will be so much more complex, take so much more effort, and will probably, even with the greatest efforts, not create the results of a well-thought-through sales story and messaging. 🤷♀ Btw: For us, this is hard to watch. It is SO unnecessary. Should you like to do that differently, feel free to reach out and book a free consultation call with our CEO Kristin (and her 20yrs of digital marketing expertise). . . . #success #business #entrepreneur #leadership #makemoney #focus #motivation #investment #inspiration #entrepreneurship #digitalmarketing #marketing #socialmediamarketing #socialmedia #branding #seo #london #startup #marketingtips #webdesign #digital #onlinemarketing #design #marketingdigital #socialmediatips #hustle #smallbusiness #advertising #entrepreneurlife #marketingagency
🎉 About time to wrap up the week and get a well 🎉 About time to wrap up the week and get a well-deserved break, right? 🍸 🍻 🛋 🏖 👉 Name one thing you are proud of this week. 👉 Name one recharging activity (or non-activity 😁) you plan for the weekend. . . . #london #friday #weekend #friyay #love #instagood #picoftheday #summer #travel #fashion #uk #instadaily #happy #fridayfeeling #food #photooftheday #weekendvibes #luxury #happyfriday #photography #foodie #fridaymood #selfie #fun #drinks #england #music #fridayvibes
☕💪 Our 🐈 o8 Maneki has some good wishes fo ☕💪 Our 🐈 o8 Maneki has some good wishes for you! 😁 Have a nice start to the week! What's on your 📝? . . . #productivity #monday #newweek #mondaymotivation happymonday #coffee #goals #branding #agenda #success #work #worklifebalance #munich #fitness #marketing #inspiration #socialmedia #creativity
Are you stuck, somehow not getting anywhere? This Are you stuck, somehow not getting anywhere? This one method helps in over 75% of cases: 👇 💡Change the perspective. Mentally: What would our customer, mechanic, grandma, Einstein, a musician say? Or factually: Go up a mountain, into the city, or whatever makes your brain feel different. To a conference. To another country. Already done it? What is your experience with it? . . . #coach #motivation #mindset #training #business #inspiration #personaldevelopment #success #lifestyle #berlin #selflove #lifecoaching #photooftheday #freedom #awareness #change #responsibility #youmakeadifference #communication #marketing #agency #einstein #networking #entrepreneurship #socialmedia #leadership
💡Often we get afraid that if we do something cr 💡Often we get afraid that if we do something creative, it might not be original. Happened to you also? It's pretty normal though AND you can tackle that (wrong) perception easily. 💡 Our CEO @Kristin Reinbach who also developed the "Magic Innovation Leadership" framework already in 2012 has a really solid tip for you there: "Here is the thing: If it comes from within, whatever you do will be as characteristic as your handwriting as the lines in your hands. 💡 The 'only' challenge is eliminating all the clichèe and what we think people want from us. 💩 Strip that off... et voilà: 💯 originality and lots of brilliance. 🌟 " (bye, bye AI! 😉) Makes sense now? Let us know what you think! . . . #love #instapic #instadaily #travel #follow #instalike #fashion #instagramers #travelphotography #followme #instamood #happy #pic #success #creativity #entrepreneur #startuplife lifestyle #original #brilliance handwriting #challenge #marketing #branding
Can you guess what you see in the background here? Can you guess what you see in the background here? 🇫🇷 Yep. Exactly. That's the tour Eiffel. You can clearly make out what it is even without having to see it clearly. That is great branding. That is what creates a landmark. This is what positions you as a leader in whatever industry you're in (even and especially in B2B). Have you already made sure your brand is a) clearly detectable? b) easy to recognize and memorize? c) makes a massive difference vs. your competitors? Here is a hint: If everyone in your industry loves to use blue as the main color, guess what you should not do... Right on the money! DO NOT USE BLUE in that case. Or even better: Just work with us to ensure you've got a strong, powerful sales-enabling brand in the first place. DM our CEO @Kristin Reinbach (she says "Hi" from Paris today) to arrange for a 20min. call. #branding #leadership #categoryleadership #dominate
🤠📍As our CEO @Kristin just came back from Ca 🤠📍As our CEO @Kristin just came back from Cannes and today is heading over to Paris to network ref. the investment for our content management tool @Ägile Ässets... she wanted to share that little reminder with you. What idea or plan will you turn into a NOW today? 😬 📝 Let us know in the comments! 👇 . . . #motivation #mindset #startup #buildup #scale
Regarding "NOT TO DO" - this is a really important Regarding "NOT TO DO" - this is a really important tip. To market without a plan and hope for the best makes little sense and destroys a lot of money. Much better: Identify clear 🎯 shooting directions, then it will be more effective and ultimately cheaper. Should you need any assistance, just contact us. . . . #business #motivation #berlin #entrepreneur #germany #startup #startuplife #lifestyle #ad #success #design #socialmedia #money #love #inspiration #onlinemarketing #instagood #work #hamburg #photography #blogger #frankfurt #digitalmarketing #socialmediamarketing #realestate #influencer #branding
That would be the only 'worry' we wish for you and That would be the only 'worry' we wish for you and your company to have. 🤞😉 Do you know a company to which this quote easily applies? 👻We must admit we were more likely to think of the counterexamples ...😬 What daring ideas would you have to ensure that your company has such a nice luxury problem? ✏ (and yes: you might want to share this a nice gentle reminder 💡😬) . . . #instadaily #photo #follow #instalike #instaphoto #instagramers #travelphotography #followme #instamood #happy #instatravel #pic #business #luxury #success #service #profit #company #marketing #customerexperience #customerservice #digitalmarketing #branding #multichannel #contentstrategy #b2bmarketing #onsitemarketing
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