The Inspiring Story of a True Design (and Brand?) Icon and how this can help shape the future. Learn about Otl Aicher, roots, work.
Marketing Strategy and Branding
We develop your brand identity with you, not for you. Step by step, we work together to transform foggy ideas into a tangible reality. We often use workshops. The process, which participants invariably find fun and is highly effective, and its results are structured and overseen by us.
Go-to-Market
In most cases, strategy and concept processes are the tasks of managers and facilitators. We — particularly the founder and owner Kristin Reinbach, with her background in management consulting — are well versed in developing processes that dovetail with an organization.
Growth
Getting something done once is a success but just the beginning. How can you make sure that many of these processes, of these clients, will be handled successfully? Shall more target groups, languages or a line extension be added? We help you keep your head over water and eat the elephant bite by bite.
Next Level And Scale
Get your business ready for (massive) growth. Sometimes you and your business might have hit a comfortable plateau. Then, however there is still more to be reached, to be tackled—more potential that wants to be fulfilled. We help you break away from the past, refine your legacy and brand for the future. Get your business ready for growth.
PROJECTS
A no-bullshit all-about-results attitude
It’s all in the name
The agency’s name “OVERW8” [overweight] was inspired by stock market terminology. Only a stock that has the potential to outperform in terms of company value over time is awarded the label “overweight”. In the U.S., already today stock market evaluations draw on dimensions such as customer value and brand value. So this criterion seemed to be a good landmark for business owners with big plans for their businesses.
OVERW8 services now comprise everything that helps companies from the market side to create customer value, brand value and company value in a sustainable way.
Who We Work With
We are a reliable partner in all market-relevant areas of entrepreneurship. Our clients receive the coaching needed to prepare them for the Business Olympics.
We love working with those guys and chicas. They are amazing people eager to make their vision a reality. As diverse as their stories and businesses are, all of them are bold and never content with the status quo. We help them go for calculated risks, and we love provoking their success. In this way, we often become basically part of their team.
What they say
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Web Development to match your plans
Get the Best of Both Worlds
Yes, we love all things digital. However, even in the digital environment, the old rules of the marketing craft still apply.
That is why we’re not afraid of going back to the old school pages whenever they help our clients produce the best results.
With us, it is not digital OR offline; it is “also” if it adds to your result.
Want to download these flip cards and more?
CLICK HEREStarnberg, Munich, Globe.
Our creative heart is rooted in Starnberg, close to the Bavarian lakes and mountains. This territory is rich with a long history of creative people who have created lasting results.
It makes for a great combination with the cosmopolitan city of Munich, just a short distance away.
Mentally, we are solidly rooted in a global mindset that is nurtured by the diverse backgrounds of our core team members.
MEET THE CORE TEAM
Our core team takes care of getting things done by leveraging quality workforces with handpicked freelancers from all around the world.
We make
Let’s tackle this.
What are you and your business up to these days?
Let’s have a (video) call to discuss your plans (if logistically feasible, we might meet up for a coffee). These days, 30 minutes of conversation and input for your plans by CEO Kristin Reinbach are still available. It is completely free of charge and entirely without any obligations.
So why not arrange for that call rather sooner than later?
TACKLE THIS NOWTHE O8 JOURNAL
Behind the Scenes & Insights, Curated News & Inspirations
The smoking “influencers” of yesteryear – why it worked, still does today
In this format, we’ll take a closer look at Vintage Ads and see which marketing techniques worked then – and why they still do so today.
Don’t mistake the wheel for the car
Why focussing on any single marketing technique such as SEO can get you off track (and why marketing strategy can help fix that). Plus… a Porsche. 😉
Last Minute Campaign Idea: Mooncake Festival on 29th of Sept.
Nothing less than the 2nd important holiday in China after New Year. Get inspired by what some big and small brands make of it.