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OVERW8 Digital Marketing Agentur in Deutschland OVERW8 Digital Marketing Agentur in Deutschland
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OVERW8
👻 "Mommy, I wanna grow up to become a YouTuber! 👻 "Mommy, I wanna grow up to become a YouTuber!" said the child. "Shhht, silent; you might want to check the facts first."

Did you know?
Did you assume it is so bad?
For context: This is Google / Youtube, which so far has the most generous deal still.
We love the variety of inspo you get on YouTube, so let us hope creators still feel inclined to create and share.

What are your thoughts on that? 
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#creator #producer #youtube #entrepreneur #youtuber #painter #musician #contentcreator #songwriter #composer #founder #genius #vocalist #travel #influencer #london #fashion #blogger #fashionblogger #instafashion #styleblogger #entrepreneur
🎉 On this day, in 1879, Alfred Einstein was bor 🎉 On this day, in 1879, Alfred Einstein was born. Happy B'Day!
Our favourite quote by him is: "Imagination is more important than knowledge."
Well, let's make it two for one today, shall we? 
So we top it off with: "Creativity is intelligence having fun."

What's your favourite quote of his?

#innovators #innovation #problemsolving
You know how I like "my women". 😅 Do you, too? You know how I like "my women". 😅 Do you, too? 

Tag a woman you admire, someone who comes to mind when you think of "hey, watch me do it", that person who inspires you or you just wanna say, "heya, I think you're cool".
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#internationalwomensday #iwd2023 #womensday #women #girlpower #woman #empower #celebrate #femeleleadership #womeninbusiness #entrepreneur #girlboss #bossbabe #womeninbiz #womenempowerment #ladyboss #bosslady #womensupportingwomen #businesswoman #inspiration #london #goals #womenwhohustle #marketing #beyourownboss  #digitalmarketing #mindset #womenempoweringwomen
Dear Startups, you need to know this before it is Dear Startups,  you need to know this before it is too late: (Most) of you got the order ALL wrong! This is how you end up in chaos.

Stop messing around with your website without even having a basic stylesheet.
Stop hiring a 'designer' to fix the mess after some IT guy set that HTML monster up.

This is like trying to build a house from the roof down. You can try, but.... 

This is how to go about it instead:
1. First, define your business model and product concepts. The business model canvas is good; it might need a good marketing/innovation/business consultant to get the product concept right.

2. Create a business plan. At least roughly. It needs to contain a sales and marketing section. Make sure to put in a budget for marketing AND sales. This budget MUST allow for some basic (but professional) branding if not more and for creating a solid marketing and sales playbook. 

❗If you do not allocate enough money here, you will spend (or rather lose) it over time through lost process time and lost deals. It can get super frustrating like this.

3. That marketing and sales plan MUST contain a solid target group definition. NO, NOT personas (those are ok, but somewhere else). They will not suffice from the business perspective, plus not allow you to set up a working marketing and sales system.

4. Yes, of course, you can get a clever, experienced agency to help you with all of these (aka yes, us), OR if you have someone experienced on the team, you can do this DIY. 
ℹWhen I say "experienced", I mean MORE than a BA containing a marketing module. It will not do. You need to know more about how to brief and coach a brand designer, a copywriter, etc., and bring the crafts seamlessly (1) together. If you underestimate the gaps between the crafts, you and your business can easily end up in that gap. 👻

5. Please please please be realistic about the skill set available within your team. Starting up is a bit like mountaineering - it is risky and needs the right equipment. If you start fiddling around based on Dunning Kruger, it will pay back later (in a very uncomfortable way). Do not do this to yourself or your team.

Any questions? Let me know! Happy to help!
Did you know that the new lunar year started yeste Did you know that the new lunar year started yesterday? We would like to wish you a great lunar new year BECAUSE 2023 is the year of the rabbit, AND it is said to be a year of fluid progress, agile solutions and prosperity - *fingerscrossed* for that, dear #entrepreneurs, #startups, #scalups! 😀

#lunarnewyear2023
You might already have noticed one of our favourit You might already have noticed one of our favourite clients: @mtgteam . 

"Mind the Gap e.V." is a truly important initiative that is at the core of what our CEO @Kristin loves to support: Access to equal opportunities for all genders in all walks of life.

At o8, we were honoured to be able to help them sharpen and strengthen their message and branding.

Should you, as a company or volunteer, be interested in supporting their cause, either check out their website or contact @Leitha or @Karolina directly.

And/or check out our making of story about some of our work together on https://bit.ly/mtg_showcase
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#london #women #womeninbusiness #womensupportingwomen #motivation #womenempoweringwomen #girlboss #fashion #entrepreneur #feminism #strongwomen #inspiration #bossbabe #femaleentrepreneur #woman #feminist #bosslady #success #womeninbiz #womenpower #smallbusiness #womenempowerment #businessowner #business #entrepreneurlife #businesswoman #womenwhohustle #marketing #digitalmarketing #mindset
If there's one thing we've all learned from the la If there's one thing we've all learned from the last few years, it's that predictability has its limits. 🗓 How can you deal with that anyway so that once a situation suddenly arises, you're still on top of things? 

After years of experimentation, we found something that works exceptionally well - we call it the "playbook" approach.

That means that, as in American football, one would think through the scenarios BEFORE they happen.

Even though this will take more time upfront, of course, as a major benefit it heightens your flexibility in adapting to new situations a lot. From our experience, this is a much more flexible approach than the usual business plan or marketing plan thinking and much better suited for a #startup #scaleup scenario.

Have you ever tried developing a more flexible approach to business and marketing strategy? What would you like to add here?
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#businessmodel #entrepreneur #businessstrategies #business #entrepreneurship #businessideas #entrepreneurlife #businesscoach #branding #socialmediamarketing #marketingstrategy #innovation #startuplife #unternehmer #mindset #erfolgistkeinglück #coach
Don't say later we didn't tell you! 😉 Content Don't say later we didn't tell you! 😉 
Content creation is king AND queen when it comes to getting more leads!
👑 Honestly, none of the other measures in the toolbox will be any good if you don't have regular high-quality content to back them up with. 

Many businesses massively underestimate both 
🅰the work that goes into good content creation and 
🅱 the impact it can have, both good and bad. 🛄

Have you tried establishing content marketing as part of your marketing sales box?
If yes, what are your insights?
If not: What's keeping you from it?
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 #marketing #socialmedia #contentmarketing #mindset #business #inspiration #socialmediamarketing #creative #advertising #sales #contentcreation #content #creativecontent #branding #contentstrategy #digital #consulting #brand #agency #creativethinking #startups #socialmediatips #work #entrepreneur #startup #success #money #onlinemarketing #digitalmarketing #blogging
Ever truly thought about how your future clients g Ever truly thought about how your future clients get a chance to even find your company and offerings? 

Even - and especially if they can't exactly recall anymore, their way to you is made of these: Contact Points. 🚩 The secret to successful digital marketing and a fluid sales funnel is this: You need to be there before they even know they will need you. 🔍

Make sure they have noticed you - depending on what you offer, this might be on social media or via a direct mailing, or they stumbled over an interesting read on your blog (well-done content marketing can be especially great at this). They might not actively be shopping for what you have to offer yet, but if they start considering their purchase, then it is you who is already on their shortlist (the so-called 'evoked set'). Or in other words: You are much closer to the Yes than your competitors. 😁 🎯
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#business #motivation #entrepreneur #startup #werbung #success #design #socialmedia #inspiration #onlinemarketing #digitalmarketing #socialmediamarketing #customerjourney #digitalisierung #digitalagency #marketing #customerjourneymapping #customerexperience #multichannel #digitaletransformation #crosschannel #socialbusiness #b2c #b2b #advertising #dailybusiness #marketingstrategy
Isn't it truly astonishing how weirdly our human b Isn't it truly astonishing how weirdly our human brains can work?
On the one hand, we tend to overestimate ourselves ... (like "yeah, sure, I can do that all in a week;)) - and 

on the other hand, we usually don't think big enough, forget about the 'compounding effect', how much sticking to it, and simply staying on the game can add up. 🤓⁠
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👉 Where can you realistically take something off your plan for the next 5 days (and save yourself the unnecessary stress)?⁠
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🔥 Where can you dream bigger for yourself and your company and act upon it in the next 5 to 7 years?⁠ Day by day, step by step?⁠
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#future #focus #goals #persevere #keepgoing #quote #instafit #perseverance #beastmode #dontquit #success #nevergiveup #trainmean #inspire #entrepreneur #entrepreneurslife
💡Take a step back for a moment: What would you 💡Take a step back for a moment: What would you expect - would you tolerate a business only to be present on one communication channel? Of course, it will be decisive to choose the right time, right place. At o8, we help our clients set this up, test it if needed and optimize it till all gaps between expectation and fact are closed.
On which channels is your company and team available so far? How and why did you decide to do it this way and no other? (and does it work?)
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#digitalmarketing #socialmedia #socialmediamarketing #marketing #marketingtips #marketingagency #socialmediamanagement #branding #entrepreneur #startup #content #marketingdigital #socialmediatips #contentmarketing #customerexperience #customerservice #innovation #customers #customersfeedback #strategy #customersatisfaction #cambridge #customerreviews #customerappreciation #brand #brandidentity
Houseplants vs people... some relevant differences Houseplants vs people... some relevant differences to consider - especially after the busy xmas weeks. 😉😁

(Did you know today is Houseplant Appreciation Day? If you had our intercultural calendar for 2023, you would! 💡Get it for free here: https://bit.ly/2023-intlcal ) 
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#HouseplantAppreciationDay #somuchworldoutthere
#greenyourhome #urbanblogger #plantvibes #plantpeople #monsteraadansonii #houseplantsofinstagram #houseplantcommunity #guyswholoveplants #greenvibes #rootedinwales #plantsofinstagram #plantlover #monstera #houseplantlove #houseplantclub #greenyourlife #realhouseplantsofinstagram #plantsmakemehappy #plantdad #houseplanthome #socialmedia #contentideas
Do you know where you want to go this year? No cle Do you know where you want to go this year? No clear idea yet? Too foggy? Sometimes knowing what you don't want to do is a good start to narrowing things down!

ℹ Did you know that here at OVERW8, we actually provide highly experienced help with refining your goals, strategy, and business model? Getting those things clear is a huge time and budget saver. If you're interested in getting a head start, feel free to DM for a complimentary 20min sess' with our CEO Kristin Reinbach, a 20yrs plus marketing pro for big and small brands.

Where do you want to go next? ⁠

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 #business #success #motivation #inspiration #entrepreneurship #entrepreneurlife #startup #mindset #marketing #goals #quotes #businessman #instadaily #ceo #businesswoman #strategy #entrepreneur #branding #design #digitalmarketing #businessmodel #futurestrategy #stevejobs #coachingtips #socialmediamarketing #marketingtipsandtricks #businessdevelopment #brandmarketing #brand #setforsuccess
🌟 With Christmas coming up, we've got a truly # 🌟 With Christmas coming up, we've got a truly #awesome freebie for you! With such a lot of narrow-minded fear driven things going on, we thought it would be nice to remind ourselves that:

🌟 There is SO much world out there. 🌟

Keep getting reminded of and inspired throughout the whole next year with our free "2023 Intercultural Calendar for Global Minded People" (and International Marketers).

Check it out by heading over to our page to get the free download: https://bit.ly/2023-intlcal

Be inspired, learn about global holidays, inspire the world.

#inspiration #christmas2022 #freebies #globalmindset #2023planning
💡 Planning is like... everything! (and in a dig 💡 Planning is like... everything! (and in a digital brand agency even more! 😬)
Obviously, this is not about "analysis paralysis".

What we are referring to here is:
Think a bit about it before you act.
🤔 What do we want to achieve?
🤔 What is essential?
🤔 What isn't?
🤔 What do we need to do first so it does not block us later?
🤔 What could prevent us from getting there in time?
🤔 Who needs to schedule the time in their calendar - when?

A good plan is 50% of getting there.
That is why at o8 in each and every project, excellent project management is included.

No, not as a half-decent bullet point list on a blog 🙈(yes, we've seen that happen! 👻),

but as a decent project plan, with tasks, timings, responsibilities, dependencies etc. - btw. our favourite tool for doing so is @asana. 😍

Let us know: How do you attack mapping out your projects?

P.S.: Even if it is just a piece of paper and some post-its... yep... anything is better than not even trying. Promise! 🤞✨
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#business #success #entrepreneurship #entrepreneurlife #startup #mindset #hustle #marketing #instagood #goals #millionaire #businessowner #wealth #quotes #businessman #instadaily #ceo #businesswoman #productivity #entrepreneur #productive #makeithappen #notes #creativity #planning #book #planner #focused #bulletjournal
“The Gold is in the List” 🎯- our American m “The Gold is in the List” 🎯- our American marketing colleagues always say to make the point why list building is so important.⁠ And it could not be more accurate than these days! 
👻 Think FB bans, Twitter craziness, who knows what LN might do?

We adapted our marketing playbook towards it - and we are saying you should give it a good solid thought, too.
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 #gold #newsletter # #subscribe #marketing #signup #entrepreneur #startup #news #business #website #newsletters #socialmedia #marketingtips #marketingstrategy
🤔 Sometimes and actually for us entrepreneurs a 🤔 Sometimes and actually for us entrepreneurs and startup teams pretty often, it might literally feel as if one would be standing right in the middle of FOG. 🌁 You simply do not have enough or reliable enough info or resources to progress. What can you do in a situation like this?

The default often is to simply go crazy or at least pretty defocused. The real problem here: This is eating up such a lot of brainpower (we call it CPU) i.e. energy. That's bad.

💡 💬 Our CEO Kristin @soookristin knows situations like this pretty well and this is her hint for you: "Try to approach the situation the same as you would when skiing with bad sight. 

Realize that it*s not just because you can't see it there is no ground. The ground is still there, just not as noticeable for your eyes. 

However, your feet, your body, they can also 'see'. Switch your perception over to them and combined with a calm rhythm focusing on your breath you will be able to do a first swing, a second one, increasingly 'seeing' better with your body minute by minute as you gain confidence in that shifted perception.

We often forget that our minds and bodies provide us with much more "AI" than we are conscious of - simply because in our 'normal' mode we do not have to rely on it.

So try doing it the same way lots of successful daring people have done it before: Do not get deterred by the fogginess of the situation. Instead, decide to switch the mode towards your instinct and other senses and be happily surprised by what clever systems are available to us. 

At the same time, you will save lots of energy and that will allow you to finish this year really strong - COVID things happening however they may.
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#finishstrong  #desire #staydedicated #neverquit #lifegoals #girlsgonestrong #consistency
 	#success #business #luxury #entrepreneur #leadership #luxurylifestyle #makemoney #focus #broker #wallstreet #money #quotes #inspire #motivation #finance #boss #investment #inspiration #invest #entrepreneurship #manager
How to gracefully 😉 say no. There's more gems How to gracefully 😉 say no.

There's more gems like this on 👉 for more gems like this. At o8 we loved:
 
✂ The Edgy Approach: Thank you for your letter of 10th January. I would be useless at this debate primarily because I have been dead for 24 years now. Apart from that, I hate scientists and I hate artists.

🧙 The Enigmatic. 
Thanks for your letter inviting me to join the committee of the Arts and Sciences for Eisenhower.
I must decline, for secret reasons.

What are the best No's you've heard about or used?
Do you also feel soooo ready for some much-needed Do you also feel soooo ready for some much-needed holiday? 🌴 🏖
For now, just stay on the game, do things step by step, and keep things low-key if needed. 🐌💡"As long as you're moving, you're winning." 

Let's all just stay on our games. Think about the things to build for the next years not in day-to-day events only. Keep the big pic in mind. Take step by step and climb the next ⛰.

Which mantra keeps you best on your game?
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 #mondaymotivation #motivation #picoftheday #summer #coffee #morning #instadaily #mondaymood  #work #inspiration #entrepreneur #business #success #entrepreneurship #entrepreneurlife #startup #mindset #money #hustle #marketing #goals #millionaire #motivationalquotes #businessowner #quotes #fashion #businessman #ceo #businesswoman
🤔Have you ever wondered how to... give yourself 🤔Have you ever wondered how to... give yourself and the team a chance for stability even if the going gets rough? There is a tool you might not have on your shortlist yet, even though it is highly effective.
It is called the "Narrative". 

Now, here is the thing where 'narrative' becomes exciting and links to leadership:
💡For any given situation, there will probably be more than one option and/or perspective about it and how to shape the narrative: The exciting thing is:

🧠We get to choose what to make of it.

📝Still, it is crucial to stick to some rules to make sure it will work. We've compiled a list of 8 rules to make it work for you and your team - and will share the link soon. 

[👉📚 Article "Shaping the Narrative like a Queen: 8 Rules for Great Leadership" in our o8 blog magazine https://bit.ly/narr-queen .] 
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 #success #startup #focus #inspire #manager #entrepreneur #business #motivation https://bit.ly/3TBFwwv
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