The o8 Lab

Failing Quickly. Failing Forward. 

We are testing new methods and things so you don’t have to.

At OVERW8, we love that the digitally driven world is such a fast-paced and quickly developing scene. If we waited to try new things and find new and better solutions to problems until the moment clients asked for it, it would probably be too late. This is why we keep our eyes actively open for new and exciting developments and megatrends and test new tools as soon as possible so we can give our clients recommendations that really work and don’t just look sexy.

By the way, quite often, those kinds of hints even come free of charge and deliver lots of on-the-side added value if you work with us.

Currently on our watch/research plate:

  • ICO Marketing – how can you make it work?
  • Blockchain-y things – what’s going on? What is BS and what not?
  • Instagram Story Ad Campaign for Highly Special target groups: Is it possible and IF what is the leverage?
  • Social Media Dashboards that do ALL the job (or: Why do we still need three of them?)
  • Budget Calculation Tool: helps you to secure the correct investment sum from the beginning


  • How to do SEO with  quality (Club of Happy Lifepreneurs)
  • Sales Automation Tools… what do they need to do and which ones do it?
  • Website Platforms… does it always need to be WordPress? (even though we love it so much?)