, How to tackle complex buying processes

How to tackle complex buying processes

Some weeks ago there was a decision to be made about my new leasing car.

The sales person at the local car dealer was (no: IS 😉 :)) a friendly and motivated person.

Attentively he listened to what my needs and preferences were and started out hunting matching options.

That was great.

One and a half weeks later, I was literally drowned in proposals and elaborate descriptions of what each of the options would have to offer.

That wasn’t so great.

For some reason ;), I wasn’t motivated to wade through 17 pages of info per option (there were 5 or more options!), so I had to call him twice and enquire whether he could quite just explain to me the pros and cons of each version.

He did quite a good job at that – but it left me wondering:

Why hadn’t he used his already existing arguments to create a better sales process?

Well, I couldn’t help but offer him some free sales consulting. ?

My suggestion for him was to…

Find out how to tackle complex buying processes like this in a highly efficient way by visiting our blog.

, How to tackle complex buying processes

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Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

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