Social Media for Branding

“Social Media brands faster than any other existing marketing plan and for much cheaper!”

– Germany Kent

As good branding consists of a large percentage in acting in a consistent way – and showing this kind of reliability,

Social Media obviously is an excellent way to share the experience of how it feels to interact with your company.

Whether it’s really cheap… honestly, I don’t know.

Rather, I doubt it.

In most of the cases you can indeed get started with a smaller budget in terms of money and/or do some of it yourself. On the other hand, even then you need to invest time and effort. Lots of time. And the time of an entrepreneur is…. what?

Yes, you’re right:

The time of an entrepreneur is money.

Plus, if the communication isn’t done professionally enough (and really, it’s a craft where you never cease to learn even as an expert in the field), then there might be more damage done than value added.

Do not handle social media as something that doesn’t / shouldn’t cost money. It will reflect in the perception of your company.

Use the opportunities of social media to leverage your reach. Still, at least some coaching might show a massive ROI.

  • What have been your experiences with the usage of Social Media for your business so far?
  • Do you budget time? Or money?
  • Or both?
  • Can you see the positive effects –
  • or are you still looking for ways for it to make a positive impact on your business? If so, feel free to contact us.

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#entrepreneurs #SME #NGO


Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

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