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OVERW8 Digital Marketing and Branding Agency OVERW8 Digital Marketing and Branding Agency
  • About
    • Agency
    • Story
    • Team
    • o8 TEAM MANIFESTO
    • o8 Lab
  • Making of…
    • Overview
    • cleyond
    • CYO Token
    • Der Finanz Berater
    • ECHOLOT
    • esthra
    • Felikss.
    • FinMarie
    • Friends4Finance
    • Kunsträume am See
    • Mind The Gap
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Branding, Marketing Strategy, Pricing

With Trumps’ Retail Tariffs On the Horizon: 6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails.

6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails.

Kristin Reinbach on 8. November 2024
Kristin Reinbach 2024-11-08T11:24:32+01:00
Digital Marketing, Trendwatch

Last Minute Campaign Idea: Mooncake Festival on 29th of Sept.

Nothing less than the 2nd important holiday in China after New Year. Get inspired by what some big and small brands make of it.

Kristin Reinbach on 14. August 2023
Kristin Reinbach 2023-08-14T17:44:04+02:00
Sales, Social Selling, Startup Leadership

A “Not to Do” List We Provide Startups with (mostly for sales, but not only)

Some timeless wisdom for easier sales success from our work with startups and scaleups from fintech to AI, to recycling to e-learning.

Kristin Reinbach on 14. April 2023
Kristin Reinbach 2023-04-14T10:32:46+02:00
Mindset, Social Media

2023: There’s so much world out there. | The Intercultural Calendar for Global Minded People

The Intercultural Calendar for Global-Minded People and International Marketers. Be inspired, learn about global holidays, inspire the world.

Kristin Reinbach on 20. December 2022
Kristin Reinbach 2022-12-20T12:56:29+01:00
Startup Leadership

The Challenging Balance of Vision vs. Execution: Our Best Hack for Startups + Scaleups

Startups: Not the ones to fiddle around with strategy for months. You need to get stuff done – with a bigger picture in place. Here is how.

Kristin Reinbach on 22. November 2022
Kristin Reinbach 2022-11-22T10:50:00+01:00
The Perfect Pitch Deck

We Created Pitch Decks to Raise €60 Billion this August: 9 Insights for Startups

Creating pitch decks: We love it! 9 insights, so you got an easier time getting it done + 3 killer tips to give your pitch deck true edge.

Kristin Reinbach on 17. November 2022
Kristin Reinbach 2022-11-17T11:00:34+01:00
Startup Leadership

Shaping the Narrative like a Queen: 8 Rules for Great Startup Leadership

How to use a ‘narrative’ to give yourself and the team a chance for stability even if the going gets rough in startup or growth situations.

Kristin Reinbach on 15. November 2022
Kristin Reinbach 2022-11-15T11:00:00+01:00
Successful Investment Rounds

Hunting for that next investment round? 5 Linkedin Mistakes to Avoid to Not Unnecessarily Getting Dumped

If you’ve taken part in the investment round hunting game for a while, chances are you’ve heard investors say: “We invest in a team first, then in a business model.” “The team…

Kristin Reinbach on 17. October 2022
Kristin Reinbach 2022-10-17T10:55:51+02:00
Design Trendwatch

Otl Aicher’s Iconic Brand Design for the 1972 Olympic Games: Learnings & Triggers for Discussion

Celebrating the Iconic Brand Design by Otl Aicher: 50 Years Olympic Summer Games Munich 1972 This article is part of something bigger – i.e., our “design trendwatch whitepaper” celebrating the iconic brand…
Kristin Reinbach on 23. September 2022
Kristin Reinbach 2022-09-23T17:28:45+02:00
Design Trendwatch, Uncategorized

Back to the Roofs 2022 | Reinvoking the power of a sleeping (brand) giant

If you build a brand really strong, it could even be reinvoked years and years later… could it? It happened this year. In Munich.

Kristin Reinbach on 23. September 2022
Kristin Reinbach 2022-09-23T15:35:23+02:00

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