What is branding

“Branding is the art of differentiation.”

– David Brier

Many entrepreneurs want the very best for their babies, aka their company. They invest their last cent into the code of what is intended to become their empire.

However, when it comes to branding, they become incredibly reluctant:

⚡️ “Isn’t that something that only the big companies do? Or can afford?”

No, it isn’t.

? GREAT BRANDING IS NOT A LUXURY, BUT A NECESSITY.

In many cases, it’s an excellent and budget-efficient practice to combine brand development and the building or makeover of your website (which we do for our clients).

Also, lots of people think that a brand is a logo…. “Oh yeah, we got a brand” they say and show their business cards. 😉 Creating a brand is not a job for the acquainted graphic designer even though a good logo is essential.

The questions to be answered in the brand-building process are much more than just graphics-related ones:

• What is this logo supposed to convey?
• How is the customer experience to become – also in the offline world?

All these little details coming together, creating a world that feels unique and also stringent, that’s good branding. ?? ??

And the Eiffel tower… yeah, well, it

still does a great branding job for Paris and also France, doesn’t it?

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