What is branding

“Branding is the art of differentiation.”

– David Brier

Many entrepreneurs want the very best for their babies, aka their company. They invest their last cent into the code of what is intended to become their empire.

However, when it comes to branding, they become incredibly reluctant:

⚡️ “Isn’t that something that only the big companies do? Or can afford?”

No, it isn’t.


In many cases, it’s an excellent and budget-efficient practice to combine brand development and the building or makeover of your website (which we do for our clients).

Also, lots of people think that a brand is a logo…. “Oh yeah, we got a brand” they say and show their business cards. 😉 Creating a brand is not a job for the acquainted graphic designer even though a good logo is essential.

The questions to be answered in the brand-building process are much more than just graphics-related ones:

  • What is this logo supposed to convey?
  • How is the customer experience to become – also in the offline world?

All these little details coming together, creating a world that feels unique and also stringent, that’s good branding. ?? ??

And the Eiffel tower… yeah, well, it

still does a great branding job for Paris and also France, doesn’t it?

#branding #branddevelopment #competitiveness #digital #userexperience #customerloyalty #website #webdesign #webdevelopment #marketingdigital #marketing #marketingonline #marketingdigital
#marketingtips #brand#design #designlife #designed #entrepreneur #entrepreneursquote#motivation #quotes
#quote #paris #SME #professionals #brandyou


Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

Leave a Reply

Your email address will not be published.