How are you going to market your product

That’s something quite some people tend to forget!

Yes, product quality IS decisive; however, very often too much perfectionism only gets dev costs to explode while nothing is ever sold yet.

Our hint for you: Invest time, love and money into a good launch and promotion plan based on decent branding and positioning – and be later glad to reap the fruits of so much foresight.⠀⠀

#success #startup #SME #mittelstand #hiddenchampions #nevergiveup #planbeforeyoudo #thinkbeforeyouact #market #marketing #pr #launch #campaign #grow #reachout #sell #sales #mastersales #onlinemarketing #digitalmarketing #marke #brand #markenaufbau #budgeting #focus #priorize #clever #bold #boldness #dreambig

Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

Kristin Reinbach

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