CreateWork

Build your vision till you drop: The Story of the Canal du Midi

These days we tend to think that the big vision mindset and implementation strength of a Jeff Bezos or Elon Musk were an entirely new appearance. However, when my husband and I were taking a deliberate detour from Biarritz back along the Pyrenèes, I stumbled over a 300-year-old example of innovative entrepreneurship that impressed me.

Maybe you’ve even heard about the Canal du Midi – a water street that connects the Pyrenees with the Mediterranean Sea …. but it’s likely no one ever hinted you to the story behind:

That impressive 240 km water channel was developed and built by a single man with no engineering background whatsoever.

Some parts of the plan – what a piece of art. 🙂

Its creator was Pierre-Paul Riquet.

The channel was built through the years 1666 to 1680.

Yes, in only 14 years (no, I WON’T mention the Berlin airport project… 😉  Really not.)

The project demanded to find solutions for:

  • how to get such huge masses of water into the channel – and stay there
  • how to get the water flowing up and down again
  • how to secure the new artificial river banks etc.
Can water go uphill? Well, yes, it can. This is the height profile of the channel – in meters (Étang de Thau = 0, distances fromToulouse (1) => (2) highest point, (3) Castelnaudary, (4) Carcassonne, (5) Trèbes, (6) Béziers, (7) Agde, (8) Étang de Thau

He managed to do all that including the usual entrepreneurial stuff:

  • securing investor’s money
  • negotiating a ‘waterproof’ deal
  • highly complex project management (yes, without any digital tools or even excel sheets ;))
  • leadership and HR

He did all that in the course of the only 14 years of project implementation. That is, without the preparation which seems to have taken about his whole life before – a factor not to be ignored.


The project was finished in autumn 1680.
Pierre-Paul died on October 1st.

He lived to see his vision become a reality, even though it wasn’t in his stars to watch neither the inauguration by King Louis XIV himself nor see the channel and its massive impact in action.

Granted, this man did already have quite some resources on hand – he had the privilege to collect the salt tax. Then again… he could have hung out on the beach or in the mountains all day… apparently that wasn’t his vision of a life lived well, and he didn’t hesitate to invest all of this money (and more!) into this dream.


Learning it all

Isn’t that amazing, how he managed to acquire the skills necessary to do it?

He didn’t just say:

“Well, I’ve got the vision – now get me some experts to implement it.
Besides: Gotta go. Send me the checks.”

That probably wouldn’t have worked, and it seems to have needed him and the enormous power of his vision to tackle all the roadblocks coming up – whether they be

  • lack of money,
  • unexpected engineering problems or
  • interest groups that felt threatened or disappointed by the project.

Creating market access

Another interesting aspect is that then (as now) the engaging power of the project lay in creating a new trade route that was already desperately needed – it was simply too complicated and unreliable having to go around Spain. The new channel connected market players with their target groups and also created new market opportunities.

The channel is a result to be proud of in several respects and said to have

“lead the South of France into the Future”.

If you are interested, the Wikipedia articles deliver meticulous details – here is the German version, here you’ll find the English version.


Might this boat trip serve as an alternative to Silicon Valley field trips? 😉

Travel Recommendation

A boat trip along the Canal Du Mid seems to be:

  • highly relaxing,
  • quite inspirational (will give you enough time to read THAT book and
  • can connect you with some great European history (see “Carcassonne”) as well as
  • great European food (google “Noir de Bigorre”).

The Telegraph wrote a very mouth-watering piece about this kind of holiday titled “Is this THE most relaxing holiday you can have in France?

Even if you don’t go ahead and book for next summer, it might help heal the autumn melancholy a bit sooner. 😉


Which part of the Canal du Midi aspect impresses you most – and why?

Which inspiration can you derive for your daily actions? And long-term plans?

Which entrepreneurship story inspires you to dare acting more boldly?

Build your vision till you drop: The Story of the Canal du Midi Create Work

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard.
Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

Leave a Reply

Your email address will not be published. Required fields are marked *

*