What type of website do people want now? (and what do they need)

[This is a question OVERW8 Owner Kristin Reinbach answered on Quora.]

You probably also know the saying:

“Sell them what they want, give them what they need”.

What they WANT is very often:

  • Quick,
  • cheap – and once it’s set up
  • never having to touch it again.

10 years ago that might have been ok, but as soon as you expect your website to help you with your sales, this is a high-risk approach.

What happens to the interested person who visits your website and finds it uninspired? Average?

Probably not turning into a lead, right?

Too many people are not aware of the sales potential they lose – literally because they don’t notice.

What they need these days are websites that are sales or presales machines in disguise (depending on B2C or B2B business), and that means:

  • congruent as well as authentic/outstanding brand world/story
  • sales-ability – that is content that is crafted and arranged in a way that helps ease conversion
  • to see and integrate the website as a significant pillar of their marketing- and sales system (or you could call it marketing strategy)
  • use the website as your real estate/territory in the online space – stating your claim for fame in the world – and have it develop alongside with your business

Btw: This is much less a tech challenge (there are still lots of people who mistakingly turn to their ‘web admin’ or ‘their developer’ for this task) but much rather a marketing, brand and sales challenge.

And even though that’s not very popular these days:

To avoid massive blind spots, a comparison with the competitor’s in the field is a good start – nothing worse than investing lots of time and money only to look the same.


Read Kristin Reinbach‘s answer to What type of website does now people want? on Quora

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