Being Generic

“I was in the supermarket the other day, and I met a lady down the aisle where they keep the generic brands. Her name was ‘woman’.”

– Steven Wright

A great quote making the case that

being generic never can be a solution,

much less a way to build or even secure a business.

Especially as a medium-sized or small enterprise, it’s critical for your market success to be distinctively different from your competitors.

Think of it a bit like your decision ref. which Italian restaurant do you choose – what makes this one different from the others?

Yepp, they’re all Italian restaurants, but

• which do you prefer –
• and for what reason?

It works in the same way with your competition and your customers…

• who are they preferring
• and for what reasons?

#brand #positioning #branding #competitiveness #userexperience #customerjourney #different #beingspecial #yourownway #authentic #authenticity #entrepreneurs #entrepreneurship #SMEs