Perfect is Boring

Well…. really, who needs perfect?

Perfect is excellent when you’re talking about pilots and them doing their job and doctors etc…. you get the idea.

Take the restaurant around the corner, what I (and lots of others want) is reliable quality, yes, of course – but other than that I appreciate some rough edges, some personality, some unique style.

That’s perfect, too, but in a different way.

  • Which businesses do you know that are not ‘perfect’ in a traditional sense – however, they FEEL perfect for you?
  • What could you derive from that example for your own business?

On being perfect in a different way… have a great weekend ? (the perfect moment in the week to be less perfect, isn’t it? )?


Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

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