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Complaint Management Super Simple

Most business owners struggle with handling complaints and/or stuff that goes wrong. Here is one very simple rule on how to handle such situations without having to read thick volumes of CRM strategy books.

It’s by communication expert Leil Lowndes.

“Whenever you make a mistake, make sure your victim benefits.”

This quote gives us a very hands-on rule on how to handle customer complaints – or mistakes that happen sometimes BEFORE the customer has to complain.

  • ?How have you dealt with mistakes, under-delivering or similar cases so far?
  • Can you think of any example where a mistake was so impressively or creatively dealt with that you’re still a raving fan today?

Feel free to share your insights below – or share cases where and how this principle could be applied.

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Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

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