Being Generic

“I was in the supermarket the other day, and I met a lady down the aisle where they keep the generic brands. Her name was ‘woman’.”

– Steven Wright

A great quote making the case that

being generic never can be a solution,

much less a way to build or even secure a business.

Especially as a medium-sized or small enterprise, it’s critical for your market success to be distinctively different from your competitors.

Think of it a bit like your decision ref. which Italian restaurant do you choose – what makes this one different from the others?

Yepp, they’re all Italian restaurants, but

  • which do you prefer –
  • and for what reason?

It works in the same way with your competition and your customers…

  • who are they preferring
  • and for what reasons?

#brand #positioning #branding #competitiveness #userexperience #customerjourney #different #beingspecial #yourownway #authentic #authenticity #entrepreneurs #entrepreneurship #SMEs


Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

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