Authentic. Different.

When positioning a brand, aggressively avoid becoming a “me too” by assertively becoming a “who else?”

– Crystal Black Davis

Becoming a ‘me too’ is bad enough if it happens to a big corporation – at the same time it tends to happen there – for known effects such as “design by committee” :))

Don’t do that to your business.

Dare to be different, dare to authentic.

Also, don’t get misled to use the same fonts and filters, etc. that ‘all the others’ are using just now.


Well, just as in fashion,

what is extremely ‘in’ also pretty quickly gets ‘old’ or feels ‘out’.

Brand positioning btw means that you’re spending thoughts on who you want to attract.

Think of it a bit the way you choose a restaurant or bar – for some reasons the one will appeal to you and feel good – and another doesn’t connect with your vision of a good bar.

How you position your business and brand will attract different kinds of people.

Of course, this is a good topic to get coached in… if you’re interested, let us know – you might already be aware that first consultation is free and without any obligations.

#brand #branding #positioning #SME #entrepreneurs #localbusinesses #marketing #marketingstrategy #leverage #attract #customers #growth #growthhacking


Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

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