? On a scale from 1-10: How much chaos can you stand?

Actually, the more the better…

as it’s basically part of any creative process, whether that’s writing a book or setting up a specialized production plant (saw that just last week – amazing!).

There will always be the moment where you’ve got to trust that you and your team will finally find the way out there again.

One has to develop a feeling for when the moment for more structure is ‘ripe’.

Do it too soon and you lose the creative genius.

Do it too late and you get stuck in chaos.

We love coaching clients through those processes.

It is SOOO worth the effort and the effect is highly magical. :))

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Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

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