?”More substance than appearance” – this is also excellent advice if you are looking into building a business and a brand that is supposed to last and grow.
? ? Tip: Nothing can be more destructive than overpromising and then underdelivering.
Rather underpromise, then overdeliver.
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As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard.
Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.
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