How to become a brand

“A person becomes a brand by not caring too much about rough edges and being different. The same accounts for your company and its brand.”
– o8 CEO Kristin Reinbach⠀⠀⠀⠀⠀⠀⠀⠀⠀

She continues:

“Quite often once a client is ‘out there’ with their message, they will start comparing their message with their competitors.

However, the only real thing (given that their positioning basically is working) you should care about is that your target group can is aware of and recognizes your offer as relevant.”

How are you dealing with it so far…. being different and loving it?

Or rather trying to be alike?

What has been working for you so far?

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Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.