Brand Mantra: Clarity & Co.

As you probably know, a ‘mantra’ is

a short message that is repeated very often

– and such slowly but sustainably enters our subconscious, our perspective – and therefore our actions.

At OVERW8 we use ‘mantras’ to help our clients stay on a chosen track. Now, today we’ve got a mantra for you to inspire your actions when implementing your branding:




Brand Mantra - to be used as a constant inspiration, it's about confidence, clarity, charisma
Brand mantras used by OVERW8 agency in coaching their clients

These three words are a great combination as they are so closely intertwined.

Clarity and consistency are probably the hardest parts – and the root of everything else.

Once you’re clear,

everything gets easier – prioritizing, communicating…

but getting there isn’t that simple (though we help with that, of course).

Get those two right and

charisma will follow.

Charisma will follow (part of a branding mantra for entrepreneurs)
Promise. 😉 🙂

If you feel this mantra could be helpful,

why not just print it out and keep it in sight over your desk?

  • Which ‘mantras’ or reminders do you and your team use to keep the implementation of your branding on track?

Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

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