Brand Mantra: Clarity & Co.

As you probably know, a ‘mantra’ is

a short message that is repeated very often

– and such slowly but sustainably enters our subconscious, our perspective – and therefore our actions.

At OVERW8 we use ‘mantras’ to help our clients stay on a chosen track. Now, today we’ve got a mantra for you to inspire your actions when implementing your branding:




Brand Mantra - to be used as a constant inspiration, it's about confidence, clarity, charisma
Brand mantras used by OVERW8 agency in coaching their clients

These three words are a great combination as they are so closely intertwined.

Clarity and consistency are probably the hardest parts – and the root of everything else.

Once you’re clear,

everything gets easier – prioritizing, communicating…

but getting there isn’t that simple (though we help with that, of course).

Get those two right and

charisma will follow.

Charisma will follow (part of a branding mantra for entrepreneurs)
Promise. ๐Ÿ˜‰ ๐Ÿ™‚

If you feel this mantra could be helpful,

why not just print it out and keep it in sight over your desk?

  • Which ‘mantras’ or reminders do you and your team use to keep the implementation of your branding on track?

Kristin Reinbach

As the owner of agency โ€žOVERW8โ€œ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of โ€šcustomer valueโ€˜, โ€šbrand valueโ€˜ as well as business models. Consistently meaning when sheโ€™s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, itโ€™s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. Sheโ€™s sharing some of these nuggets here on OVERW8โ€™s blog.

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