Bold. Clever. Creative.

Those three words… are used in a twofold way at OVERW8:

  • a) they represent the style hereabouts and
  • b) they are intended to inspire and coach our clients.

Based on those three trigger words we ask questions such as:

  • Is this solution clever enough?
  • Have we tried to find a more creative way of approaching this – or have we got stuck with some routines?
  • And also…. is this a bold choice?

This last criterion is especially helpful as SMEs and startup will most of the times not have the budget to get visible only through spending lots of money.

To become visible, their message, branding, the story must be BOLD, so it stands out from the rest (and YES, this accounts for consultants, lawyers, etc., too. Or rather even more.

Do you think you can make use of these three ‘mantras’ for your own work?

Which part do you like most?

Which (other) words represent your decision criteria – and why?

#branding #coaching #coach #prompt #positioning #marketing #digitalmarketing #marketingcoach #entrepeneurship #entrepreneurcoach #entrepreneurmantra #inspire #inspiration #ambition #benchmark #benchmarking #liveuptoyourvision #daremore #thinkbig #straystrong #rougharoundtheedges #courageous #standoutfromthecrowd #brandbuilding #branddevelopment


Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

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