A profiler with a Yogi attitude

A lot of people think market research is kind of a dusty issue.

Figures, analytics, focus groups… I personally think it’s amazing, especially with the tools we got these days via social media, etc.

Maybe next time you want to go about doing market research, try on this attitude:

The profiler…

would be the one to dissect the behavior – and is also mostly caring about the de facto behavior rather than statements.

The Yogi

comes in because to create a positive brand world, you need to look at the target groups with a friendly, loving, nonjudgmental eye.

In combination, these two perspectives can save you a lot of time and money to reach your market – and simply those sales you need.

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Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

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