“You would choose your favorite cafè as an unmistakable sign of your identity.”
– Gabriel Garcìa Marquez
It was a bit like that in my hometown, too – can you recognize it in your city, too? :))
Consider cafès in #paris #london #nyc #berlin #munich today – it’s still the same, right?
Sometimes in #mannheim (aka my freaky lovely innovative hometown), you could even tell by having a short look at people whether they would rather go to cafè A, B or C.
- To which cafè will you go this weekend – and what does this say about you?
- To which cafè or club will you NOT go – and why? What WOULD this say about you?
How does that connect to branding or marketing?
More than you would probably guess.
When you’re building a brand, you’re in reality creating a little (or bigger?) universe – and this world should be set up in a way that your favorite (and best paying ;)) customers LOVE to spend their time there and come back, bring their friends… etc.
So… think about your brand like this:
What kind of people should that world attract – and what will be attractive to these people?
One more hint: Often a terrible mistake is made when it comes to reaching ‘upper-class target groups’. NO – “they” don’t naturally gather round magnum bottles of Champagne. *LOL*
If you still feel tempted to market that way… let’s try to find more subtle ways.…;) …:)))
#branding #targetgroup #positioning #attractclients #success #motivation #brandbuilding #startup #entrepreneurship #targeting #marketing #onlinemarketing #digitalmarketing #tgif #weekend