OVERW8 Digital Marketing and Branding Agency OVERW8 Digital Marketing and Branding Agency
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- The plan is not the business
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The plan is not the business

Though it’s super important to plan out a business, it is much more important to get it ‘out there’ to get together with clients, leads, interested people, partners. Let them help you form and refine it.

Business plans are great to get a feeling about leverage, about which factor influences profits most etc. It is like a game to test out before doing.

However, the most brilliant plan is worth ZERO if it’s assumptions are wrong and/or it is not transformed into reality. Something that @o8_agency humbly can state to be rather good at (if you’re interested, just drop us a message).

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Kristin Reinbach

As the owner of agency „OVERW8“ and building on more than 20 years experience in marketing, Kristin is consistently thinking along the terms of ‚customer value‘, ‚brand value‘ as well as business models. Consistently meaning when she’s out for dinner, sitting in a cosy ski hut as well as having a sundowner wine at a vineyard. Like this, it’s simple logic that her primary job now is to support entrepreneurs and entrepreneurial teams with this know-how to create more brand value, more customer value and thus more company value. She’s sharing some of these nuggets here on OVERW8’s blog.

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