Tik Tok – the “Latest Hype”? in terms of social media:❓What can/is it really doing? For which companies and target groups is it the right platform? ?✅
Got a Leaky Sales Funnel!? Why this happens in the first place and how to fix it
You got everything mapped out and implemented from A to Z, but somehow the sales funnel still does not quite work? Tips on how to fix that.
Personas, ICA, Target Groups: What they mean for your startup success
Target group, personas, ICA – what do I need in digital marketing, when and for what? Are they the same – or how do they differ?
The smoking “influencers” of yesteryear – why it worked, still does today
In this format, we’ll take a closer look at Vintage Ads and see which marketing techniques worked then – and why they still do so today.
Why a Website is totally, absolutely not enough: An Intro to Contact Points.
A good website alone is not enough to bring you the sales you hoped for. What does it take? Learn all about Contact Points in this article!
AIDA what? Sales Funnels explained.
AIDA is a simple, yet timeless concept in the marketing world. In this article, we’re explaining the basics of AIDA and the Sales Funnel.
11 Digital Marketing Myths better not to buy into
We’re busting some of the most common misconceptions people have about marketing and how simple (or not) it is. Quick and simple. Have a read!
Preparing for a New Phase: The DIY Workshop for Entrepreneurs
Provided by o8 for you?: The DIY workshop to mark the start of a new era. Originally developed to get a headstart #2020, though actually pretty timeless.
The Inhabitants of Your Brand World
“You would choose your favorite cafè as an unmistakable sign of your identity.” – Gabriel Garcìa Marquez It was a bit like that in my hometown, too – can you recognize it…
Rough Edges
Many people think that once you do ‘professional’ marketing, everything unique will be smoothed away – no more rough edges, clean medium Pizza Margarita style. Of course, one MIGHT do branding and…