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Branding, Quick Notes

What is branding

Many entrepreneurs invest their last cent into the code of what is intended to become their empire. What could possibly get you to invest in branding first?

Kristin Reinbach on 10. July 2019
Kristin Reinbach 2019-07-10T11:54:51+02:00
Marketing Strategy

Don’t mistake the wheel for the car

Why focussing on any single marketing technique such as SEO can get you off track (and why marketing strategy can help fix that). Plus… a Porsche. 😉

Kristin Reinbach on 9. July 2019
Kristin Reinbach 2019-07-09T11:31:00+02:00
Quick Notes

Sundays for Entrepreneurs

Sundays sometimes aren’t always as easy for us entrepreneurs, right? Because… even if you manage to give yourself the freedom of relaxing for a day… there is always the upcoming adventure lurking…

Kristin Reinbach on 7. July 2019
Kristin Reinbach 2019-07-07T12:56:42+02:00
Entrepreneurship

Turn Vision into Reality: The Astonishing Story of the Canal du Midi

“Build your vision till you drop”? Put aside your Bezos quotes for today. Get inspired with this astonishing case of entrepreneurship from the 17th century.

Kristin Reinbach on 5. July 2019
Kristin Reinbach 2019-07-05T11:00:00+02:00
Quick Notes

Nothing will save you from sales

“No single marketing technique will ever save you from having sales on your todo list.”

Kristin Reinbach on 4. July 2019
Kristin Reinbach 2019-07-04T11:37:50+02:00
Quick Notes

The future of branding

“The future of marketing is not marketing with people not at them.”

Kristin Reinbach on 2. July 2019
Kristin Reinbach 2019-07-02T12:05:34+02:00
Quick Notes

The plan is not the business

Though it’s super important to plan out a business, it is much more important to get it ‘out there’ to get together with clients, leads, interested people, partners. Let them help you…

Kristin Reinbach on 27. June 2019
Kristin Reinbach 2019-06-27T17:35:00+02:00
Quick Notes

Bold. Clever. Creative.

Those three words… are used in a twofold way at OVERW8: a) they represent the style hereabouts and b) they are intended to inspire and coach our clients. Based on those three…

Kristin Reinbach on 25. June 2019
Kristin Reinbach 2019-06-25T12:09:00+02:00
Marketing Strategy, Pricing

Entirely beside the price point: How setting the wrong price structure might effectively ruin your chances for success

as in “If you position your Krapfen to be the Champagne among Krapfen, you‘ve got to stick with that strategy and be stringent about it.” Learn more about the details, why it might effect your business, also – and learn how to fix pricing hickups.

Kristin Reinbach on 13. February 2019
Kristin Reinbach 2019-02-13T00:00:00+01:00
Branding, Web Design, Website Setup or Tuning

What type of website do people want now? (and what do they need)

[This is a question OVERW8 Owner Kristin Reinbach answered on Quora.] You probably also know the saying: “Sell them what they want, give them what they need”. What they WANT is very…

Kristin Reinbach on 13. February 2018
Kristin Reinbach 2018-02-13T00:00:00+01:00

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