Many entrepreneurs invest their last cent into the code of what is intended to become their empire. What could possibly get you to invest in branding first?
Don’t mistake the wheel for the car
Why focussing on any single marketing technique such as SEO can get you off track (and why marketing strategy can help fix that). Plus… a Porsche. 😉
Sundays for Entrepreneurs
Sundays sometimes aren’t always as easy for us entrepreneurs, right? Because… even if you manage to give yourself the freedom of relaxing for a day… there is always the upcoming adventure lurking…
Turn Vision into Reality: The Astonishing Story of the Canal du Midi
“Build your vision till you drop”? Put aside your Bezos quotes for today. Get inspired with this astonishing case of entrepreneurship from the 17th century.
Nothing will save you from sales
“No single marketing technique will ever save you from having sales on your todo list.”
The future of branding
“The future of marketing is not marketing with people not at them.”
The plan is not the business
Though it’s super important to plan out a business, it is much more important to get it ‘out there’ to get together with clients, leads, interested people, partners. Let them help you…
Bold. Clever. Creative.
Those three words… are used in a twofold way at OVERW8: a) they represent the style hereabouts and b) they are intended to inspire and coach our clients. Based on those three…
Entirely beside the price point: How setting the wrong price structure might effectively ruin your chances for success
as in “If you position your Krapfen to be the Champagne among Krapfen, you‘ve got to stick with that strategy and be stringent about it.” Learn more about the details, why it might effect your business, also – and learn how to fix pricing hickups.
What type of website do people want now? (and what do they need)
[This is a question OVERW8 Owner Kristin Reinbach answered on Quora.] You probably also know the saying: “Sell them what they want, give them what they need”. What they WANT is very…