?Mostly you know brands after they’ve ‘grown up’ – that’s why a lot of entrepreneurs feel overwhelmed. ? It feels like creating a real brand is not for them before the company…
A profiler with a Yogi attitude
A lot of people think market research is kind of a dusty issue. Figures, analytics, focus groups… I personally think it’s amazing, especially with the tools we got these days via social…
Brand Mantra: Clarity & Co.
Sharing a great mantra we also use to inspire our clients to stay on track when implementing their branding.
How to become a brand
“A person becomes a brand by not caring too much about rough edges and being different. The same accounts for your company and its brand.” – o8 CEO Kristin Reinbach⠀⠀⠀⠀⠀⠀⠀⠀⠀ She continues:…
How to Create Quality Work. Consistently.
Today we’ve got one of o8 cheat sheets for you. This one is on how to create quality work consistently. Three words, three triggers. Simple, yet not easy.
What is branding
Many entrepreneurs invest their last cent into the code of what is intended to become their empire. What could possibly get you to invest in branding first?
Don’t mistake the wheel for the car
Why focussing on any single marketing technique such as SEO can get you off track (and why marketing strategy can help fix that). Plus… a Porsche. 😉
Sundays for Entrepreneurs
Sundays sometimes aren’t always as easy for us entrepreneurs, right? Because… even if you manage to give yourself the freedom of relaxing for a day… there is always the upcoming adventure lurking…
Turn Vision into Reality: The Astonishing Story of the Canal du Midi
“Build your vision till you drop”? Put aside your Bezos quotes for today. Get inspired with this astonishing case of entrepreneurship from the 17th century.
Nothing will save you from sales
“No single marketing technique will ever save you from having sales on your todo list.”