Celebrating the Iconic Brand Design by Otl Aicher: 50 Years Olympic Summer Games Munich 1972 This article is part of something bigger – i.e., our “design trendwatch whitepaper” celebrating the iconic brand…
Design
Back to the Roofs 2022 | Reinvoking the power of a sleeping (brand) giant
If you build a brand really strong, it could even be reinvoked years and years later… could it? It happened this year. In Munich.
Otl Aicher Design Special: How to…Establish A Legacy through Brand Design
Celebrating the Iconic Brand Design by Otl Aicher: 50 Years Olympic Summer Games Munich 1972 This article is part of something bigger – i.e., our “design trendwatch whitepaper” celebrating the iconic brand…
Designing the Olympic Games 1972: The Vision of a New Germany
The Inspiring Story of a True Design (and Brand?) Icon and how this can help shape the future. Learn about Otl Aicher, roots, work.
Germany’s 2nd “BAUHAUS”: Otl Aicher and the Ulm School of Design
A university can make all the difference, connecting brilliant minds, and leading to amazing co-creation. This is what Ulm did for design.
The Bigger Picture: 1936 | A first try under worst circumstances.
The story of the iconic brand design behind the 1972 Summer Games in Munich: It actually began during WW2 – find out how and why.
Celebrating the Iconic Design by Otl Aicher: 50 Years Olympic Summer Games Munich 1972
The Inspiring Story of a True Design (and Brand?) Icon and how this can help shape the future. Learn about Otl Aicher, roots, work.
How to choose the colors for your brand: (Almost) no matter of taste
What if just one decision made a difference of 20%+ sales every year? Research shows: The right choice of brand colors can have such effects.
Color choice in branding: (Almost) no matter of taste
What if the right color brought you 20% sales every year? With the right choice of colors in branding, this is possible.
The smoking “influencers” of yesteryear – why it worked, still does today
In this format, we’ll take a closer look at Vintage Ads and see which marketing techniques worked then – and why they still do so today.