o8 CEO Kristin Reinbach

Otl Aicher Design Special: How to…Establish A Legacy through Brand Design

Celebrating the Iconic Brand Design by Otl Aicher: 50 Years Olympic Summer Games Munich 1972 This article is part of something bigger – i.e., our “design trendwatch whitepaper” celebrating the iconic brand…

Designing the Olympic Games 1972: The Vision of a New Germany

The Inspiring Story of a True Design (and Brand?) Icon and how this can help shape the future. Learn about Otl Aicher, roots, work.

Germany’s 2nd “BAUHAUS”: Otl Aicher and the Ulm School of Design

A university can make all the difference, connecting brilliant minds, and leading to amazing co-creation. This is what Ulm did for design.

The Bigger Picture: 1936 | A first try under worst circumstances.

The story of the iconic brand design behind the 1972 Summer Games in Munich: It actually began during WW2 – find out how and why.

Celebrating the Iconic Design by Otl Aicher: 50 Years Olympic Summer Games Munich 1972

The Inspiring Story of a True Design (and Brand?) Icon and how this can help shape the future. Learn about Otl Aicher, roots, work.

Why is it so hard to get from your Minimum Viable Product to Go-To-Market?

You have an idea, you develop the product, you are proud as hell, and then… You put it in a box. You are stuck with your not-marketed minimum viable product. Why is it so hard to put it out there? A guide to getting yourself (mentally) ready for your go-to-market!